The Anatomy of The Perfect Email

Monetize Your List Take Yourself Pro

In case you haven’t quite noticed, we live in a world of too much email. And while Inbox Zero is as lofty a goal as the elusive work/life balance, sending and receiving email as a small business owner is pretty much required.

Look: I’m not talking about just your personal emails going out directly from your inbox either. Email is a required part of a powerful marketing plan and building your list is one hot topic.

To help you stay on top of your email-sending game, I’ve combed through thousands of emails to find the winning formula for the perfect structure for your next broadcast. And while I love the written word, I thought a perfectly-pinnable infographic would help you the most… so I made you one.

The Anatomy of The Perfect Email

What are the key takeaways?

1) Get friendly. Email subject lines, greetings, and content written like they are to a friend are more likely to be read than any other email. Would you write an email to your friend with the subject line: OMG YOU HAVE TO DO THESE 15 THINGS BEFORE NEXT WEEK! ? Probably not. So keep your emails friendly and conversational to get more eyes on the actual content.

2) Be brief. Let me quote the (in)famous Sweet Brown with a big ol’ “Ain’t nobody got time for that!” If your emails are long and rambling, your readers will click on through to the next one before you even capture their attention. Sure, say what you need to say but keep it concise.

3) Link Out. We take deliverability pretty seriously here at ConvertKit. After all, an email sent is only good to you if it actually makes it to the intended inbox. To make the most of your deliverability, leave the videos and GIFs (as much as we love them) to your blog or YouTube channel. Snag a screenshot, embed that photo, and link out so your readers can engage with you even longer by visiting your site.

4) Get organized. Use headlines and bold keywords to move the reader’s eye down the digital page. If your email has multiple parts or a few areas of focus, point them out with lists or headings so your recipient doesn’t have to decipher the clues on their own.

5) Break it up. If you write an email that’s 500 words and all one paragraph, it’s going to take a long time to read and might not ever pass the point of simply being opened. Let’s face it, we live in a world of communicating in 140 characters or less. If your paragraph is more than three sentences (five, max), it’s time to get friendly with the Return key on your keyboard.

No matter what kind of emails you’re sending, the goal is to have them opened, read, and responded to. If that’s not the goal, I challenge you to ask yourself why you’re sending the email in the first place.

It’s time to send better emails. I can’t wait to read yours.

Never Miss Another Post

Sign up below to start your week off right with our Monday emails featuring our weekly articles on building a better way to do email marketing.

Powered by ConvertKit

Val Geisler

Val is a yogi, mom, military wife, and avid podcast fan. She is ridiculously obsessed with sharing and creating content that actually makes a difference in the world, connecting with her fellow bloggers, and doing more with less effort. Val is based on Columbus, Ohio (O-H!) and can often be found oversharing on Instagram at @lovevalgeisler.

  • Good stuff, Val! Always looking to improve my email content. I’ll be combing through my email lessons and using these tips to try and improve my open & click rates. Thanks!

  • January Mae Tan

    Thanks for the tips, Val. Especially the one on linking out. Looking forward to reading more from you. ?

  • Nice infographics. Some people suggest using vague subject line to increase open rate, but I agree that it’s better to make it clear what the email is about and make them excited.

    By the way, I’ve noticed this since a week ago, someone should fix the tag on this blog. It might hurt your SEO.

  • this infographic is AMAZING and super valuable, thanks!

  • Danny M

    Hi Val,
    Thanks for the video screenshot and link suggestion!
    Will definitely do that.

  • Hi Val,
    Thanks for your good infographic..
    I will try it to build my site…. 😉

  • Jual Obat Aborsi Asli Di Jamin Manjur dan Aman 100% TUNTAS

    Anda Mempunyai Salah Satu Masalah Di Bawah Ini Bisa Langsung Klik Untuk Mengatasi/Mendapatkan Solusinya..
    Bisa Lihat Barang Dulu Sebelum Order Dan Bisa Minta Bukti Barang Dengan Nama Anda..!!!

    Klinik Jual Obat Aborsi

    Jual Obat Aborsi

    Obat Menggugurkan Kandungan

    Menggugurkan Kandungan

    Obat Cytotec

    Menggugukan Kandungan Alami

    Kandungan 1 Bulan

    Penggugur Kandungan

    Cara Menggugurkan Kandungan

    Cara Menggugurkan

    Cara Aborsi

    Obat Penggugur

    Obat Penggugur Kandungan

    Obat Untuk Aborsi

    Obat Aborsi Aman

    Solusi Hamil Di Luar Nikah

  • fitri

    I love the stuff you thanks
    Paket Umroh Februari

  • Ferarri cars

  • Hi Val,
    Thanks for your good AMAZING

  • Corrie Ann Gray

    Great info. I question the length of the email – I get a regular email from Leo Babauta (Zen Habits) and they can be quite long. I read every single one, beginning to end. :o) Something I am definitely going to test. Thanks!

  • Marjory Harris

    Great post, Val! I am all for making email clear and to the point. Inspiring infographic.

  • wow thans, very hapfull thanks

  • bent arfa

    thanks for sharing 🙂

    Jual Cytotec

  • Thanks for sharing, great post

  • This infographic is so helpful! A great refresher on continuing to send great emails out.

  • Hello Val Geisler..
    Very good stuff! I agree with you especially in Email writing tips.

  • Kristin Brause

    Thanks for the article. Do you have any tips how best to set up different email sequences? For example, would you have a welcome series for anybody new to your list and then an ongoing sequence for ongoing emails, which you keep adding to and then one launch sequence for products? Is there a better way?

  • Hi Val, this amazing infographic. Thanks for the article.

  • Thanks for sharing ;D

  • good share, and thanks for nice info

  • this infographic is AMAZING and super valuable, thanks!

  • I am very impressed with the infographic of this article. And its content is very useful for me as a beginner

  • excellent piece! Super helpful. Thank you

  • Rae-Anna Johnson

    Hi Val! Sending you a shout out from a fellow Cbus resident! Very helpful article too!

See ConvertKit in action.

Join one of our experts on a live tour and get the answers you need.

Request a Demo