Why Blogging Matters

State of Blogging

As I write this, I'm sitting with my laptop in the house I grew up in eating my dad's Italian Wedding Soup. That he shopped for, paid for, and cooked. Last night I slept in my childhood bedroom. Now I’m using his Wifi connection and asking him if he could make me a grilled cheese.

And what better setting than this to write a blog post about why blogging matters. After all, most people (who aren’t bloggers) think that bloggers live in their parent’s basements, get everything for free, and mooch off of the people around them. (Side bar: I’m at my childhood home because I’m visiting, I don’t live here. The setting is ironic considering today’s topic and the only thing I love more than irony is a good pun so…. Back to the story.)

Good thing that whole living-in-basements tale is farther from the truth than pretty much anything else I know. Not to mention ever so slightly demeaning. I mean, basements?? Like with the seasonal decor, moving boxes, old baby toys, and the extra stash from the last Costco run? Rude. At least give us our childhood bedrooms, please and thank you.

Blogging is many things (that is, if you can actually define what a “blog” is these days) but a life of feet-up-eating-Nutella-from-a-jar-and-rolling-in-the-dough it is NOT. Good, hard-working, revenue generating bloggers:

  • write every day (even if they aren’t posting daily, they’re still building the habit and writing in one way or another)
  • connect with other bloggers and build their network
  • create solutions for the biggest problems their readers bring to them
  • answer questions and build community via any one or all of the following:
    • email
    • Facebook – their Business Page, public posts, groups
    • Instagram – their account and others who tag them
    • Twitter – public Tweets, Twitter Chats
    • Comments – on their blog and guest blogs they write
    • Quora
    • Reddit
    • Private Forums
    • snail mail
  • research their industry
  • attend events
  • focus on building their email list
  • manage advertising campaigns
  • act as their own (or hire out) PR Maven, Business Manager, Graphic Designer, Operations Specialist, Accountant, Project Manager, and SEO Expert
  • learn more technology than they ever imagined they would
  • hire subcontractors and entire teams

So, you’re not just lounging around scraping Google AdWords anymore, are ya? I hear you.

But blogs aren’t just hard work. They actually matter. Blogs:

  • share breaking news
  • connect communities
  • provide endless resources
  • employ people
  • become multiple other businesses
  • change lives (cliche but true, so very true)

As we round the corner into another year full of more hard work on this thing that matters, I want you to know that what you do means so much in this big old Internet world. Sharing your viewpoint, telling your unique story, growing your business, your brand, your dream. It all matters.

You are the reason that we (the ConvertKit team) exist. Without you out there building your business, growing your blog, making a living for yourself, we wouldn’t have an app to build for you. Without your focus on what’s possible, we wouldn’t have just wrapped up our biggest month of growth to date. Without your tenacity, joy, and drive, none of this would be here today.

So thank you.

And keep it up. We are building this whole thing – our blog, the app, the trainings, the free workshops, and much more – just for you. Because blogging matters. And we’re here to support you in doing more of just that for years to come.


Val Geisler

Val is a yogi, mom, military wife, and avid podcast fan. She is ridiculously obsessed with sharing and creating content that actually makes a difference in the world, connecting with her fellow bloggers, and doing more with less effort. Val is based on Columbus, Ohio (O-H!) and can often be found oversharing on Instagram at @lovevalgeisler.

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