The 2021 Grow Your Audience Challenge • January 4–31
Grow your audience.
Win $10,000.
See how the challenge works

The future belongs to creators like you.

You dream of the difference you’ll make in the world. Of how you can help your audience. Of the life you’ll create for you and your family. And of the products and services you’ll build to make it all happen.

That’s a lot of dreaming, and we know the work that goes into every newsletter, product launch, and landing page published to build those dreams.

It’s a big task, but you wouldn’t have it any other way.

We want to celebrate you and all your hard work by helping you kickstart those dreams.

The 2021 Grow Your Audience Challenge

January 4–31

At ConvertKit we believe the future belongs to creators. Our main mission is to help creators like you earn a living online, and one of the many tools we believe can help you get started is a landing page. They’re a fast, simple, and beautiful way to promote your business.

That’s why we’re giving away a grand prize of $10,000, a free year of ConvertKit*, and a year of coaching with one of our account managers to one creator who can set up a landing page that grows their audience by over 100 subscribers in one month. (Plus more great prizes for anyone who doesn’t quite reach that level too!)

And to help you with all the in’s and out’s of creating your landing pages and growing your list, we’ll be hosting four workshops with real-time actionable content.

In just 10 minutes, you can have your next big idea live and ready to share with the world.

Check out some of our winners from the 2020 challenge.

Here’s how the challenge works:

Step One


Create a landing page with one of our templates, customize it to fit your brand, and hit Save.

Step Two


Share your landing page with the world and get as many subscribers as you can between January 4th and January 31st.

Step Three


Between the performance and creativity of your landing page, there are 18 prizes up for grabs!

See the full official rules

The prizes

There are 18 chances to win the Grow Your Audience Challenge based on the amount of subscribers you gain between January 4-31 and the performance and creativity of your landing page. Here’s a quick breakdown of the subscriber tiers, prizes, and numbers of winners per tier. Our grand prize winner will also be announced to our audience!

1 Winner
Creators who reach 100 subscribers will be eligible to win a $10,000 cash prize, a year of coaching and a free year of ConvertKit*
Prize for creators who reach 100 subscribers
2 Winners
Creators who reach 50 subscribers will be eligible to win a $1,000 cash prize and a free year of ConvertKit*
Prize for creators who reach 50 subscribers
5 Winners
Creators who reach 25 subscribers will be eligible to win a free year of ConvertKit*
Prize for creators who reach 25 subscribers
10 Winners
Creators who reach 10 subscribers will be eligible to win a $50 Amazon gift card
Prize for creators who reach 10 subscribers

*all ConvertKit plan prizes are up to or an equivalent discount for a 1k subscriber plan

Challenge Ends In:

The ConvertKit Challenge helped me stop overthinking and start creating. ConvertKit made it easy to get everything up and running, and the challenge provided extra motivation and support. I was excited to be one of the winners, but even more excited that people could finally download my worksheet!

Got questions?

Who can enter the contest?

Everyone in our approved list of countries*! Whether you’re a current customer, you use a different email marketing provider, you’re already on a ConvertKit trial, or even if you’ve used us before and have moved on, we’re here to celebrate all creators. That means we’re keeping this contest wide open for participants.

* See our Official Rules for country eligibility

I’m currently on a ConvertKit trial. Can my time be extended so I can join the challenge?

Yes! Contact, mention the challenge, and we will extend your trial OR you can simply downgrade to a ConvertKit Free account when your trial ends.

I’m not a ConvertKit customer. How can I join the challenge?

You can sign up with a ConvertKit Free account. Fill out the form on this page and you’ll be directed to our main challenge page to get started.

I am a ConvertKit customer. Can I still join the challenge?

Yes, please! Just make sure to use the same email address you used to create your ConvertKit account to join this challenge. That helps us with some behind-the-scenes housekeeping.

How many landing pages can I create?

You can create as many landing pages as you want. BUT the one that helps you gain the most subscribers will be the only one that qualifies in the challenge.

If I make multiple landing pages, can all my subscribers be added up?

No. We will only pull the data for your landing page that had the most subscribers.

Can I qualify for multiple tiers?

No. You’ll only qualify for the highest subscriber tier you reach. That means if you hit 265 subscribers, you’ll only be eligible to win the 100 subscriber tier prizes.

Can I use one of my existing landing pages for this challenge?

We’ve got some new landing page designs that we’re excited for you to try out, and we want everyone to start on the same page with a fresh new landing page. So as long as you’ve created your landing page after you signed up for this year’s challenge, we’ll count subscribers gained on or after January 4th toward your submission.

Can I join mid-challenge?

Absolutely! You might have a slight disadvantage to all the other creators who started on January 4th, but that doesn’t mean you can’t catch up. Challenge accepted?

When can I access my ConvertKit Free account?

As soon as you sign up! Jump on in and start playing around with our landing page templates. But remember, only new subscribers gained on or after January 4th will count toward your goal.

What happens to my ConvertKit Free account after the challenge?

It’s yours to keep and continue using.

Our Free account is for creators who are building a list, testing an idea, or getting a feel for what it’s like to start growing and connecting with their followers. You’ll already have made so much progress during the challenge, you should keep on growing your audience!

How will ConvertKit pick the Grow Your Audience Challenge winner?

At the end of the challenge a judging panel from ConvertKit will choose the winner based on two criteria: Performance and Creativity.

For performance, the judging panel will look at the subscriber tier and conversion rates for your landing page.

For creativity, the judging panel will look at specifics like how clear your messaging is, the creativity of your incentives, the design of your landing page, and more.

What if I’ve never built a landing page or even tried email marketing?

Don’t worry! We’d never throw you into the deep end without a floatie.

During the challenge, we’ll be hosting exclusive workshops (with replays if you can’t make it) on the step by step instructions you’ll need along the way. We’ll also provide some optional extracurricular reading from our blog, Tradecraft, and our own Knowledge Base.

And if you’re really stuck on something, our amazing creators in the ConvertKit Community are ready to help you out with anything.