Our Values

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Our Values

Teach everything you know – We teach everything we know so that our creators can benefit and we encourage them to do the same.

Create every day – Our best days are the ones when we create. Every person on the team is a craftsperson and can roll up their sleeves to help build a better product and company. We believe consistent progress every day leads to incredible results.

Work in public – We publicly share everything from our soaring successes to our epic failures and everything in between because it helps us learn (and share those learnings with you). Besides, if you aren't willing to sign your name to your work and put it into the world, you'll never truly reach your potential.

We mainly use Basecamp, GetGuru, and Google docs to document our processes.

Default to generosity – When it would be easy to go low, we go high. We treat our customers, our partners, our teammates, and our community the way we would want to be treated.

Existing customers matter more than new customers – If we don't take care of our existing customers, we don't deserve new customers. When you become part of the family, you can trust that we're in it with you for the long haul.

Do less, better – We focus on what matters most from the product to our marketing to the customers we seek out. We know that when we do a smaller number of things with excellence, everyone wins.

F*ing A Players – We only hire, work with, and develop A-players. When you join the ConvertKit team, you'll know that we'll invest in you to help you grow and develop as a human and professional. And when you become a customer, you'll know that you're working with the absolute best.

Our Unfair Advantage

Sure, we built the best email marketing software on the web for online creators. But our real unfair advantage has nothing to do with our product, nothing to do with working remotely, and nothing to do with how much money we make.

Our unfair advantage is that we care more.

From the way we serve customers who need help to the way we create educational content to the features we build to the way we sell…

When you interact with our team, you’ll know you’re talking to a real human who cares most about helping you succeed as an online creator by earning a living doing something you love.

You can compare features to features for every email marketing tool on the web. You can compare our support hours. You can compare our deliverability ratings. We’ll probably win on all of those things if you’re an online creator.

But that’s not why you should choose ConvertKit. You should choose ConvertKit as the email tool you use (or maybe even the place you choose to work!) because we’re going to care more than anyone else about helping you reach your full potential as a creator.

Next: Our Story

The future belongs to creators

ConvertKit helps creators like you take their projects from idea to reality. It's never been easier to build an audience and grow a business. And you can do it all for free.

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