Issue #13 • January 2018

How to Create a Webinar to Teach, Connect, and Grow Your Audience

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Need to promote a new feature? Want to tackle some common Q&A from your audience? Ready to announce a new product?

That’s what a creating a webinar can do.

Webinars are your best bet to communicate to your audience and add a personal touch to your marketing strategy. This channel of organic marketing campaigns truly gives you the keys to unlocking a leveraged sales machine.

Think about it for a second. You know how powerful a 1-on-1 connection is with a potential client. You get real face time, you can answer their questions, and help them solve a problem with one of your own solutions.

It’s a solid situation, but it does take time– the kind of time you can’t duplicate a hundred times over with each customer.

But with a webinar, you can create those same types of connections in that one hour you spend online with no cap to your audience size. That means your one hour spent (and a few more to create and set up your webinar) could end up with multiple times the revenue than those 1-on-1 connections you’ve been working with.

creating-webinars-network

Sounds like a no-brainer, right?

Why create a webinar to grow your business?

If you’ve never hosted a webinar, you might wonder what all the hype is or why you should even put in all the time and hard work it takes to set one up. If you still need that kind of convincing, here are just a few of the many reasons you should use webinars to grow your business:

create-webinars-to-build-trustWebinars build trust

Before a person decides to hire you or buy your products, they need to trust you as creator. They need to know that you can not only get the job done, but that you’re also the type of person they want to do business with.

Getting your face and personality out in front of your audience is the best way to help you build that trust between you and your audience. When done the right way, webinars are the perfect opportunity to turn casual attendees into devoted customers.

create-webinars-to-build-connectionsWebinars build better connections with your audience

Connections are difficult when your usual options involve the Internet. But by using live video and real-time interactions, your audience gets to see a whole new side of you. Your business becomes more than just a business– it’s humanized.

Now your audience has a real chance to get to know you and your personality. That kind of connection will go far beyond a cold email and helps when you’re ready to make a pitch later on.

create-webinars-to-show-expertiseWebinars show your expertise

Ready to be seen as an authority on your subject? Well, webinars help you do that too.

It takes a LOT of work to create a webinar. From prep to follow-up, you really have to know your stuff to come up with 30 to 45 minutes of live teaching. But you don’t let that intimidate you.

You don’t need to know ALL of the things about your topic to be seen as an expert or an authority. It’s more about researching and being confident in your little niche.

create-webinars-to-email-listWebinars are for email list building

If you’re creating webinars with high-value content and offer enticing bonuses through attendance, there is no doubt you will have new subscribers sign up with their email address to attend.

Webinars have been used as a list building strategy for years now and it makes sense. You never know who could hear about your webinar, sign up out of curiosity, join your regular email list, and eventually trust you enough to buy your product.

create-webinars-to-low-costWebinars are a low-cost strategy

And it costs next to nothing! Webinars can be done simply with you talking to your web camera, doing a presentation with slides (and screen sharing) or both. It really is that simple.

No need to book travel or a venue to hold hundreds of people. All you need to do is find the platform and tools you’re most comfortable with and you’re on your way.

Are you ready to connect with your people, build authority and trust, and grow your email list?

If yes, then it sounds like you’re ready to host your first webinar.

This issue of Tradecraft will walk you through how to create a webinar, find the right tools to run it, keep calm when you’re live, and get your registrants coming back for more when it’s all said and done.

Just start clicking through the links below and you’ll be on your way to hosting your own webinars in no time!