Issue #10 • October 2017

Building Your Email Marketing Funnel: Advanced Automations for Online Creators

Have you ever had those moments in life or your career where the stars aligned and you just knew you were right where you need to be? The work you were doing, the time you gave up, and the plans you set out all fit together and made everything worthwhile.

Those moments feel best when you’ve been head-down in your work, putting in that extra effort, and creating something you truly believe in. You know what I’m talking about, right?

The ConvertKit team had one of those moments this past summer.

When Nathan first announced Visual Automations at our first ever Craft & Commerce, the room filled with exclamations of excitement. Seriously– if you watch the video of his talk, you actually hear the oohs and ahhs from the crowd.

We knew what we were building was a great tool, but we never expected to have such an audible reaction from its future users. It was a signpost that we were doing something that was not only exactly what our customers needed, but also added a little bit of surprise and delight.

We were right where we needed to be. Doing exactly what we needed to be doing.

Since that announcement, the ConvertKit engineers and team have been putting in those late nights and long weekends to make sure Visual Automations became everything we wanted it to be and the exact tool you need to level up your business.

And now it’s live for all our users!

Your Visual Automations playbook

With any new tool or feature comes the inevitable FAQ’s, how-to’s, and
why’s. This issue of Tradecraft is set up to answer a lot of those questions.

For this issue, we’ve created a playbook of different use cases for Visual Automations to show you how our new tool was made to help you level up your business by automating your email marketing efforts with ease.

That’s right– with ease.

Visual Automations was designed to give you a clear, 3,000 foot view of every path you can create for your customer. But it’s not just that overarching view that’s so stunning.

You’ll find editing your forms and sequences, adding tags, and even pulling all your subscribers to a specific date is as simple as clicking a little plus sign.

I’m so excited for you to dig into this issue and start brainstorming how you can build the best marketing funnels for your customers with Visual Automations. So I’ll stop gushing over our pretty new tool now so you can get going.

Dani Stewart

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