Issue #9 • September 2017

Step up to the Mic: Podcasting for Beginners

Podcasting might not be a new medium, but did you know it can help you grow your business? In this issue, we're giving you the low-down on podcasting basics so you can give your content a new voice.

Connection.

When it all boils down, every blogger, creator, entrepreneur, and artist is trying to create a connection between themselves and their audience. A connection that goes deeper than a “buy my product” sales pitch or a one-off launch that loses as many leads as you gain.

It’s a connection that reaches more than a consumer’s tangible facilities.

It’s an alliance of emotions.

It’s an understanding of the process.

It’s a bond through life’s trials and tribulations.

It’s a camaraderie of the spirit.

It’s a sense of belonging.

And these do not come easily.

Building that bridge can be a long a process. You have to establish yourself as a trustworthy person, a source of valuable knowledge, and sometimes even a kindred spirit. But when you can build that kind of connection, you’ve opened up yourself and your audience to whole new level of relationship.

So how do you make this type of connection from computer screen to computer screen?

Without face-to-face possibilities for you and your audience to know each other as the humans that you are, it can be difficult to build and grow this type of connection. No matter how adept you are as writer, sometimes words on a screen will just not do the trick.

This is where you could really start to let them hear your voice. Literally.

Podcasting is an unbeatable medium to create a personal connection with your audience. Not only are they still receiving valuable information from you, but they’re actually hearing it from you.

Your voice coming through their car speakers, headphones, and bluetooth home systems to give encouragement, challenge growth, inspire through stories, and induce some giggles is a powerful thing.

Your audience actually gets to know your personality, sense of humor, and how you relate to others in a way that was just not possible through reading an email or a blog post. Spoken word is where it’s at these days, and in this issue we’re going to help you get started.

Whether you’ve been sitting on a idea for while now or are just realizing the true potential of podcasts, we’re going to help get over the fear of the unknown and get your podcast rolling.

Ready to start building a real connection with your audience? Warm up your vocals, and let’s get started.

Dani Stewart

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