Experience this issue your way.
Download this issue of Tradecraft as a PDF to read and reference at your own pace.Download PDF
Think about that for a minute. What are all of the things you know that you had to learn along the way?
Make a list, if it helps. Here are a few from mine:
I could keep going, but I don’t want to bore you. What does your list look like?
Now think about what other people would value… perhaps even value enough to pay money to learn. Cross everything off your list that no one would be willing to pay to learn.
I bet you still have a decent number of items left on your list.
That list is the list of topics you could start a blog about. Or even better, a list of topics you could create an online course about. And online courses, well, they’re the bread and butter of many blog-based businesses.
Your blog is not a business. It only becomes a business once you start making money. And to start making money, you need a business model that makes it clear what you plan to sell to your customers. Until then, you’re just playing business (which is fine, but I’d rather you make money!).
In this month’s issue of Tradecraft, we’re covering online courses, from whether it’s right for your business to researching your course topic to building a course curriculum to selling the thing once it’s made.
If you do it right, an online course can accomplish a lot all at once:
Knowledge. Impact. Money. Sounds pretty good to me. Online courses might be the way to make it happen in your business. Let’s find out.