The 2020 Landing Page Challenge • January 3–31

Grow your email list.
Win $10,000.

See how the challenge works


The future belongs to dreamers like you.

You dream of the difference you’ll make in the world. Of how you can help your audience. Of the life you’ll create for you and your family. And of the products and services you’ll build to make it all happen.

That’s a lot of dreaming, and we know the work that goes into every newsletter, product launch, and landing page published to build those dreams.

It’s a big task, but you wouldn’t have it any other way.

We want to celebrate you and all your hard work by helping you kickstart those dreams.

The 2020 Landing Page Challenge

January 3–31

At ConvertKit we believe the future belongs to creators. Our main mission is to help creators like you earn a living online, and one of the many tools we believe can help you get started is a landing page. They’re a fast, simple, and beautiful way to promote your business.

That’s why we’re giving away a grand prize of $10,000, a free year of ConvertKit*, and a year of coaching with one of our account managers to one creator who can set up a landing page that grows their list by over 100 subscribers in one month. (Plus more great prizes for anyone who doesn’t quite reach that level too!)

And to help you with all the in’s and out’s of creating your landing pages and growing your list, we’ll be hosting five living trainings with real-time actionable content.

Here’s how the challenge works:

Step One


Create a landing page with one of our templates, customize it to fit your brand, and hit Save.

Step Two


Share your landing page with the world and get as many subscribers as you can between January 3rd and January 31st.

Step Three


Between the performance and creativity of your landing page and this year’s bonus participation winners, there are 22 prizes up for grabs!

The prizes

There are 22 chances to win the Landing Page Challenge based on the amount of subscribers you gain between January 3-31 and the performance and creativity of your landing page. Here’s a quick breakdown of the subscriber tiers, prizes, and numbers of winners per tier. Our grand prize winner will also be announced to our audience!

1 Winner
2 Winners
5 Winners
10 Winners
Our grand prize winner will also be announced to our audience!
1 Winner
Creators who reach 100 subscribers will be eligible to win a $10,000 cash prize, a year of coaching and a free year of ConvertKit*
Prize for creators who reach 100 subscribers
2 Winners
Creators who reach 50 subscribers will be eligible to win a $1,000 cash prize and a free year of ConvertKit*
Prize for creators who reach 50 subscribers
5 Winners
Creators who reach 25 subscribers will be eligible to win a free year of ConvertKit*
Prize for creators who reach 25 subscribers
10 Winners
Creators who reach 10 subscribers will be eligible to win a $50 Amazon gift card
Prize for creators who reach 10 subscribers

*all ConvertKit plan prizes are up to or an equivalent discount for a 1k subscriber plan

Bonus prizes

This year you’ll have four more chances to win cash prizes based on your extracurricular involvement in the challenge.

3 Referral Winners
Three creators will be selected for a $1,000 bonus! Refer 5 or more friends to create a ConvertKit account during the challenge and reach the first prize and qualify to win.
Prize for creators who reach engage with the ConvertKit Community the most
1 Community Winner
One creator who engages and interacts with the ConvertKit Community to earn the most points during the challenge will win a $1,000 cash prize.
Prize for creators who reach engage with the ConvertKit Community the most

The challenge is over! Check out this year's winners →

The ConvertKit Landing Page Challenge confirmed that strong visuals paired with simple, clear instructions are essential for nurturing your ideal customer to sign up for your email list! It's the beginning of a memorable connection and experience with that person, which later on converts to awesome opportunities for both parties!

Got questions?

Who can enter the contest?

Everyone in our approved list of countries*! Whether you’re a current customer, you use a different email marketing provider, you’re already on a ConvertKit trial, or even if you’ve used us before and have moved on, we’re here to celebrate all creators. That means we’re keeping this contest wide open for participants.

* See our Official Rules for country eligibility

I’m currently on a ConvertKit trial. Can my time be extended so I can join the challenge?

Yes! Contact, mention the challenge, and we will extend your trial OR you can simply downgrade to a Free Landing Pages account when your trial ends.

I’m not a ConvertKit customer. How can I join the challenge?

You can sign up with our Free Landing Page account. Fill out the form on this page and you’ll be directed to our main challenge page to get started.

I am a ConvertKit customer. Can I still join the challenge?

Yes, please! Just make sure to use the same email address you used to create your ConvertKit account to join this challenge. That helps us with some behind-the-scenes housekeeping.

How many landing pages can I create?

You can create as many landing pages as you want. But the one that helps you gain the most subscribers will be the only one that qualifies in the challenge.

Can I qualify for multiple tiers?

No. You’ll only qualify for the highest subscriber tier you reach. That means if you hit 265 subscribers, you’ll only be eligible to win the 100 subscriber tier prizes.

If I make multiple landing pages, can all my subscribers be added up?

No. We will only pull the data for your landing page that had the most subscribers.

Can I use one of my existing landing pages for this challenge?

We’ve got some new landing page designs that we’re excited for you to try out, and we want everyone to start on the same page with a fresh new landing page. So as long as you’ve created your landing page after you signed up for this year’s challenge, we’ll count subscribers gained on or after January 3rd toward your submission.

Can I join mid-challenge?

Absolutely! You might have a slight disadvantage to all the other creators who started on January 3rd, but that doesn’t mean you can’t catch up. Challenge accepted?

When can I access my Free Landing Pages account?

As soon as you sign up! Jump on in and start playing around with our landing page templates. But remember, only new subscribers gained on or after January 3rd will count toward your goal.

What happens to my Free Landing Pages account after the challenge?

It’s yours to keep and use for free. Our Free Landing Pages account is for users who are building a list, testing an idea, or getting a feel for being an online creator. Once you’re ready to start emailing that list, you can take advantage of our referral program (every referral you send that creates an account unlocks 100 subscribers in both you and your friend’s accounts) or upgrade to a paid account.

How will ConvertKit pick the Landing Page Challenge winner?

At the end of the challenge a judging panel from ConvertKit will choose the winner based on two criteria: Performance and Creativity.

For performance, the judging panel will look at the subscriber tier and conversion rates for your landing page.

For creativity, the judging panel will look at specifics like how clear your messaging is, the creativity of your incentives, the design of your landing page, and more.

How will you pick the ConvertKit Community engagement prize?

ConvertKit Community users earn engagement points based on how they interact inside our community platform (check out the Rules to see the specific point system). At the end of the challenge, the Community winner will be determined by finding out who earned the most engagement points between January 3rd and January 31st.

How will you pick the ConvertKit Referrer prize?

To qualify for this $1,000 bonus prize, you will need to publish your landing page, get 10 or more new email subscribers, and refer 5 friends that create their own ConvertKit account. Our judging panel will select 3 winners based on the same criteria as our main prize: performance and creativity.

Referrals must be sent using ConvertKit’s referral system that is available in your account. We'll be working behind the scenes to eliminate self-referrals, bots, and any other funny business, so keep it clean and happy referring!

Can I win one of the subscriber tier prizes as well as the bonus prizes?

If you can do it all, then we are here for it. The bonus prizes are available to everyone even if you win one of the other main prizes. So go for it!

Can I import subscribers?

Only new subscribers who sign up directly on your landing page will count toward the challenge.

Where can I read the official rules for this challenge?

Right here! Thanks for asking.

What if I’ve never built a landing page or even tried email marketing?

Don’t worry! We’d never throw you into the deep end without a floatie.

During the challenge, we’ll be hosting exclusive live trainings (with replays if you can’t make it) on the step by step instructions you’ll need along the way. We’ll also provide some optional extracurricular reading from our blog, Tradecraft, and our own Knowledge Base.

And if you’re really stuck on something, our amazing creators in the ConvertKit Community are ready to help you out with anything.