October was another incredible month for ConvertKit and not just for revenue and growth (though we'll cover that). Integrations, features, and much larger team continue to make the product better and better. We hit some big milestones, so let's start there.
October was our best month of growth ever. We grew from $24,571 to $41,632 in monthly recurring revenue. Not only is that our best month of absolute growth ($17,062), but we also hit our highest percentage ever of 71.3%. Beating out the 48% growth record we set in July.
We also did two webinars where we sold annual plans at a discount, which resulted in some great one-time cash. This is excellent because annual plans have lower churn and because we collect more money up front which helps prevent cashflow issues.
Right at the end of the month we squeaked over the half million dollars a year mark. Which feels really good.
Because of a lot of growth on our lower account tiers our customer base grew even faster at 92% to 728 customers. In November we should cross 1,000 customers.
Revenue churn continues to drop as our larger accounts stay for a long time. Unfortunately all these new inexpensive accounts mean user churn is higher. That's something we're still working on.
It turns out adding 400+ new customers in a month means that support gets more challenging. We had 1,826 conversations with our users. Here's the breakdown on who on the team answered questions:
We're also building out our documentation significantly. Also, adding more team members has definitely helped. Oh wait, I haven't told you about all the new team members. Let me introduce them now.
The ConvertKit team has been growing slowly throughout the year, but in the last month or so it has doubled.
- David Wheeler — Lead Developer
- Marc Boquet — Developer
- Dan Gamito — Customer Success
- Nathan Barry — Growth
Then in the last month or two we added:
- Matt Ragland — Customer Success / Training
- Felippe Nardi — Developer
- Brad Pauly — Developer
- Sam McNeil — Deliverability
- Pat Flynn — Advisor
Soon we'll build out an about page to give proper introductions to everyone. For now it's weird to sign in to Slack to and see 8 people there!
Integrations were the biggest releases of the month with three heavily requested integrations released: SamCart, Shopify, and Webinar Ninja.
SamCart is the best way to build high converting checkout pages. They are especially popular with bloggers, course creators, and online marketers. The integration with ConvertKit lives inside their product. Using it you can easily tag customers inside ConvertKit when they make a purchase in SamCart.
This article walks through the exact setup process.
Shopify is commonly used for stores with lots of products or stores that sell physical products. You can now integrate them with ConvertKit from inside your ConvertKit account.
This article walks through the exact setup process.
If you’re looking to host regular webinars then you should definitely check out Webinar Ninja. Especially now with their brand new ConvertKit integration.
New form styles
One of the most common things we heard from people switching to ConvertKit is that they wanted to fully customize their form designs. You can do that with any custom HTML or CSS that you want, but our default form wasn't the best starting point. So in October we released two new form styles: minimal and naked.
Here's the minimal form style:
And if you want something even simpler, here's the naked form style:
Both are fully responsive and adapt to wherever you place them in your site.
If you want to work with a bunch of subscribers at a time you can now do that much more easily. We added checkboxes to the subscriber list so that you can select a bunch and delete or export them.
Soon we'll be adding options to tag and subscribe to a course in bulk as well.
If you've ever gone to our knowledge-base to find out how to add a first name, those days are over now. We now have dedicated buttons right in the email editor.
Send RSS broadcasts from your inbox
We made a slight change to the RSS to broadcast automation so that it will now send you an email when it creates a draft broadcast. You can then click this link to preview and edit your broadcast. Then if everything looks good you can hit send.
This makes the review and sending process much faster and makes sure you don’t forget to send a new post out to your audience.
We've always had a focus on deliverability, but didn't talk about it much publicly until we had some systems in place. Well, I'm happy to say that those systems are in place now and we can start bragging about how awesome we are. 🙂
With Sam on our team we now have a dedicated deliverability expert to help with anything that comes up and to proactively monitor or sending reputation with all the major email providers. We'll be launching a page soon with more information.
Okay. So my email open rates literally went from 30% to 60% overnight since I switched to @ConvertKit. This will double my launch sales OMG!
— Mariah Coz (@MariahCoz) November 4, 2015
Why Pat Flynn switched from Aweber to Infusionsoft to ConvertKit
This month Pat Flynn wrote an amazing post about his recent transition to ConvertKit. He started on Aweber and then outgrew it and made the transition to Infusionsoft (as many people do). But after spending many thousands of dollars and not getting great results he switched to ConvertKit.
Pat loved what Darrell Vesterfelt called “The power of Infusionsoft, but easier to use than MailChimp.”
After Pat started raving about ConvertKit he showed me his promotion plans for ConvertKit—he was working it in as the centerpiece for “email marketing month” on the Smart Passive Income blog. With that in mind I knew he was going to have a huge impact on ConvertKit and decided to bring him on officially as an advisor.
He's already been instrumental in our growth and has had great suggestions on the product as well.
Until next month!
That's it for the October report. We already have great things in the works for November that I can't wait to share with you. Thanks for following along on our journey!