Personalizing emails with the subscribers name and email address

Build Your Audience

Since ConvertKit forms collect both a first name and an email address from each subscriber you can use those to personalize the message to each person.

Use these tags to autofill in the first name and email address:

  • {{ subscriber.first_name }}
  • {{ subscriber.email_address }}

These work in incentive emails, course emails, and broadcasts—In both the subjects and body of the message. The most common usage is to write something like:

Hey {{ subscriber.first_name }},

…the rest of your message.

Which would be rendered in the email as:

Hey Nathan,

…the rest of your message.


If statements

If you don't have first names for all your subscribers you can add a simple if statement to account for that.

{% if subscriber.first_name %}
Hello {{ subscriber.first_name }},
{% else %}
{% endif %}

Nathan Barry

In previous careers Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build ConvertKit. Outside of work Nathan spends his time playing soccer, woodworking, and chasing after his two little boys.

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