REACH Episode 13: Racheal Cook “Better Sales Through Listening”

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Racheal Cook is an award winning business strategist who believes entrepreneurship doesn’t have to be so complicated. Her upcoming book, The Business Sweet Spot, helps women entrepreneurs to simplify business and amplify results by designing a business around what works best, for you.

How do you get in the minds of your potential customers so you can create exactly what they want to buy, right when they want to buy it? This is huge challenge for many bloggers as we tend to feel like we’re in a bubble, toiling away at our home offices or coffee shops or kitchen tables. But there’s a way to know what your community wants. In this conversation, Racheal shares her strategy to find out what her customers want and the language she needs to turn around and sell it to them, how to reverse engineer a 30,000 ft view of your business, and why a content driven site has to be specific to attract the right customers to your products and services.

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