Top 4 takeaways from Season 1 of Deliverability Defined

Deliverability Podcasts

In episode 20 of the Deliverability Defined podcast, Melissa and I discuss the 4 biggest takeaways from season 1.

Top 4 takeaways from Season 1 of Deliverability Defined

4 top takeaways from the season

We’ve made it through the inaugural season of Deliverability Defined! Since we’ve covered so many important deliverability topics over the course of this season, we wanted to bring you our top takeaways.

If you do nothing else, these strategies will help you significantly improve your deliverability.

We’ll be back in January with brand new content. Thanks for making season one what it was and we’ll see you all again soon!

Deliverability Defined main takeaways

  • Permission is key. Sending an email to someone who doesn’t want it or didn’t sign up is a big no-no. Building your audience organically is hard, but the right way to do it.
  • Engagement determines inbox placement. There are positive and negative subscriber interactions, and no-interaction email addresses should be scrubbed from your list.
  • Provide value and adjust to your audience. Send content that provides value to your subscribers but don’t oversend, or people may unsubscribe, or worse, mark your message as spam.
  • Authentication matters. Understand authentication, what it means, and how it impacts your email deliverability, even if your ESP handles a lot of this.


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Alyssa Dulin

Alyssa is a Deliverability Lead located in Nashville, TN. She loves helping senders reach the inbox of their subscribers. Outside of work, Alyssa enjoys traveling, indoor cycling, and spending time with family.

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