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Issue #2 • February 2017

How To Build A Website For Your Side Hustle In The Next 48 Hours

Build Your Audience

As a side gigger, you have a lot going on. Your responsibilities to your full-time job, your family, and your friends are more than enough to keep you busy. So when it comes to your side gig, you need to move quickly and efficiently to make use of the little bit of time you do have to make things happen. The problem is that need to move quickly can sometimes hold you back from taking big leaps forward.

If there’s a task or a project you need to accomplish but you’ve never done it before or you’ve heard other people lament their time spent on it, there’s a big chance you’ll push it off for another day. But the longer you push it off, the further away you’ll be from reaching your goals and finally having your side gig up and running.

When you’re faced with projects like this, it’s time to take a minimum viable product (MVP) approach .

What is a minimum viable product?

Instead of taking months to build something out, a minimum viable product is what you can create that features only your bare necessities. The idea is to only include what you need for your launch and reassess your project as you go along.

By creating a minimum viable product you’re able to get feedback on your project while still putting it out into the world. It’s a great way to find out what your readers/customers think about your project as well as what you can add or remove to make it even better.

We’re going to take that same approach for your side gig website.

Why you need a website for your side hustle

Your side gig website/blog is how you will build your audience. It’s a place your readers will come back to as you build trust and authority. It’s basically a really big deal.

Building a side gig website can be one of those major roadblocks that keeps you from moving forward with your business. But it doesn’t need to be.

It’s possible to build your own side gig website over the next two days. That’s right, just 48 hours from now you could have your side gig website up and ready for everyone to see.

Content you should have ready to go for your side gig website

First things first. You need to make sure you’re clear about your main objective. What do you want to accomplish with your side gig website? Knowing this will help you know what kind of website you’re building. Some possible objectives you could have are:

  • Establish yourself as an authority
  • Sell your products and services
  • Monetize your blog through affiliate programs and sponsorships

Next you should have some content ready to go for the four basic pages your side gig website needs. Here they are with a couple links to help you get to writing.

Home Page

About Me Page

Blog Page

Contact Page

These four pages will give you enough of a web presence to start building an audience. Once you have a product or service available for sale, you'll want to add a sales page so that you can start making an income. Anything more than this, and you're simply creating more work than necessary for your side hustle.

You'll want to have the basic content ready for each page before you start building your site to make the process as fast and easy as possible.

Squarespace is the easiest way to build a simple side hustle website

Squarespace is the best platform to create a minimum viable website. Without any coding experience, you can figure out how to create your side gig website in a couple clicks. Seriously, if you ever get stuck, all you need to do is keep clicking on objects and buttons in the editor to find what you want. It’s extremely user-friendly.

And if you don’t need any type of customization, Squarespace will have everything you need already embedded and ready to go. It also has a fully integrated e-commerce option, it’s mobile optimized, and you can get a free customer domain if you opt for a business account.

10-minute tutorial on building your first Squarespace site

Matt’s here today with a real-time video to help you set up your site. It’s actually his first time setting up a Squarespace website too so he’ll probably come across many of the same issues that you might.

We know it can be tough to go back and find each step within the video, so here's a quick outline with some handy links if you need more context.

Getting started:

  • Choose your template.- Don’t worry about finding the perfect one right now. You can change your templates later on.
  • Add your information to sign up and start creating your website.

Main page:

  • They already have some of the main pages created for you. Just plug in your content.
  • Main navigation bar (right side):
    • Delete any pages you don’t want to use on the main navigation bar on the left side.
    • Move pages around for the order you want.

Change content:

  • When you see something you want to change, highlight/click on that word and then click on the setting button to change. A side bar will pop up on the right.
  • Pop up sidebar:
    • This is where you change your content.
    • The Description and URL slug box will be helpful for SEO so make sure to use your keywords for these pieces.
    • Click Save when done.

Blog:

  • The blog page might be named News in some templates.
  • Change the title to what you want by clicking on the title and then clicking the setting icon on the left bar. The pop up settings bar will appear on the right for you to edit in.
  • Add a blog post:
    • Click the + button on the left navigation bar to start a new post.
    • Enter your content
    • Click Save to keep your post in draft or Save and Publish to make it live.

Change images:

  • Hover over images and click the settings button
  • Change everything in pop up sidebar

Add a ConvertKit form:

  • On the page you’d like your form, click Add a Block on at the top right of the content page.
  • Scroll down to the Code block
  • Paste the form embed code from your ConvertKit account
  • Connect your Squarespace form to ConvertKit

Extra articles from ConvertKit users on how they customize Squarespace:

Build your minimum viable website today

Your website is a tool for building an audience, not a canvas for your masterpiece. You can build it quickly without sacrificing beauty or quality with a platform like Squarespace.

Are you ready to build your side gig website? Take the next 48 hours and do it!

Once you’re done, send us a link in the comments or tag us on social media with #MVWebsite.

Dani Stewart

As a daughter of an entrepreneur, the wife of an entrepreneur, and an entrepreneur herself, Dani has lived and learned all sides of creating and growing businesses. She is excited to bring all that life experience as well as a decade of crafting content to the ConvertKit community. She is a part-time baker, dinner-party planner, and lover of good bourbon living the simple life in Nashville with her husband, Sean.

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  • I really love Squarespace. I have used wordpress – but got tired of all the plugin updates and work just to make the website safe. Squarespace lets you work on the business – not the website.

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