Creating Your Content Upgrades

Two ideas for your first content upgrade

When you set up a form, finding a unique way to draw in subscribers is a powerful way to get more subscribers. In email marketing, we call them “content upgrades” and they are a great way to grow.

If you find yourself thinking “I don't want to have a generic ‘Join my Newsletter' headline! I want something that will pop!” I totally understand! But we have to be careful not be stuck in perfection over progress.

That's why I wanted to give you two quick ideas for your first content upgrade. Both can be finished and ready to go in under an hour (I think).

First, simply create a checklist or resource guide to the post as a PDF. Since many top posts are lists and how to guides, creating a helpful checklist for the reader to mark their progress is a great choice.

Second, try creating the same content, but in a new medium! If it's a blog post, create an audio recording of the content they can listen to! Or if a video, then create a transcript!

I hope these ideas helped, the biggest thing to remember is that progress beats perfection. Log in to your account to create a form and start growing your list today!

Watch how to create your first form and add the content upgrade!

Check out the Complete Guide to Forms

If you are using one of our integration partners for your forms, like Sumo, OptinMonster, LeadPages, or others, it's easy to connect them in just a few minutes. Find your integration instructions here!

Have any further questions about content upgrades and incentive emails? Check out our knowledgebase, or chat with us live in your account!

Music from Broke for Free