"I switched to ConvertKit because it had much more flexibility than anything else I'd seen, and it was easy to learn."Chris Guillebeau - Founder, Side Hustle School • chrisguillebeau.com
When Chris Guillebeau started his popular blog, The Art of Non-Conformity, the first thing he did was set up an email list. He knew that connecting with readers by email was one of the most important things he could do to build a community over time.
This email list grew to more than 100,000 people in a few years, but the email functionality didn’t grow with it. Chris had readers who were interested in travel, some who were interested in entrepreneurship, some in both, and others who just wanted to attend one of his meetups or events.
All too often, he faced a choice of emailing people who might not care about what he was writing, or not emailing them at all and missing out on an important connection. Both options were undesirable!
That's when he made the switch to ConvertKit. On ConvertKit, Chris has been able to set up more powerful automation functionality, separating readers by interests and serving them more effectively. Best of all, the process is simple to learn and easy to operate.