"I switched to ConvertKit because it had much more flexibility than anything else I'd seen, and it was easy to learn."Chris Guillebeau - Founder, Side Hustle School • chrisguillebeau.com
When Chris Guillebeau started his popular blog, The Art of Non-Conformity, the first thing he did was set up an email list. He knew that connecting with readers by email was one of the most important things he could do to build a community over time.
This email list grew to more than 100,000 people in a few years, but the email functionality didn’t grow with it. Chris had readers who were interested in travel, some who were interested in entrepreneurship, some in both, and others who just wanted to attend one of his meetups or events.
All too often, he faced a choice of emailing people who might not care about what he was writing, or not emailing them at all and missing out on an important connection. Both options were undesirable!
That's when he made the switch to ConvertKit. On ConvertKit, Chris has been able to set up more powerful automation functionality, separating readers by interests and serving them more effectively. Best of all, the process is simple to learn and easy to operate.
ConvertKit was built with simple but powerful features like these built right into the app.
ConvertKit’s forms and landing pages are easy to embed anywhere on your site and allows you to deliver free giveaways with incentive emails. And all your forms and landing pages are hosted by ConvertKit. That means no extra integration necessary and they’re covered by ConvertKit’s support.
A well-timed, educational email can be just what you need to remind readers about what you have to offer. Combine that with a full series of emails offering value and thoughtful pitches and you’re on your way to building trust and authority. ConvertKit allows you to logically organize your autoresponder emails to send targeted messages to your readers while also scaling your business.
Automation rules allow you to perform actions based on settings and conditions that you specify. While marketing automation can be hard to wrap your brain around, with ConvertKit it’s easy. There are even blueprints to show you examples of how automations can flow.
Rather than try to build every feature possible, ConvertKit focuses on being the best at email marketing and then building great integrations with ecommerce platforms, landing page builders, membership site providers, and much more. And for everything else, there’s Zapier.