Utilizing BIMI to display your logo in subscribers’ mailboxes

Deliverability Podcasts

What happens when security and style combine?

Enter BIMI, or Brand Indicators for Message Identification, a text record that lives in your DNS records and helps verify your email address against phishers with malicious intent. This verification can be found in the brand’s logo, conveniently embedded in a sender’s email.

While this high-tech security option may be a tough bet for small creators working alone, if you’ve got a large following and an equally large team, BIMI is a great way to increase your security.

According to the Harvard Business Review, companies are falling victim to hackers at an alarming rate, with COVID and remote work leaving us vulnerable to keyboard bandits and email spoofing more than ever before. Needless to say, security is important, and anything you can do to protect your own brand and the privacy of your subscribers saves you face and money. If you can add a personal branded touch, all the better.

In this episode, Alyssa and Melissa discuss the importance of mixing style with security, the technicalities behind implementing BIMI, and why security is so important for big brands, small creators, and everyone in between.


Key Takeaways

  • [05:08] – The goal of BIMI is to provide another layer of trust to your emails. With the embedded logo, subscribers can verify that the email is coming from your brand.
  • [10:05] – While massive data breaches aren’t a top concern for the average creator, email spoofing can happen to anyone, and BIMI protects against spoofing.
  • [12:06] – To start using BIMI, you have to be using a strict DMARC record. BIMI is incentivizing senders to use DMARC.
  • [17:38] – Aside from setting up a strict DMARC record, if you’re a ConvertKit user, you have to set up a verified sending domain.
  • [19:51] – You must also have a proper TXT record in your DNS.
  • [21:55] – Keep in mind that not all mailbox providers support BIMI. Yahoo, AOL, Netscape, Gmail, G Suite, and Fastmail are mailbox providers that do.


[11:45] – “We care a lot that email is a safer place and that people aren’t being spoofed. And then, on the other end, a lot of people who send mail probably aren’t as interested, don’t care as much about it. But BIMI gives them an incentive to start to really crack down on their security.” ~ @alyssa_dulin

[19:03] – “At the end of the day, BIMI encourages people to really work on their sender reputation if they want to have these things set up, which is a good thing.” ~ @mel_lambert_


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Alyssa Dulin

Alyssa is a Deliverability Lead located in Nashville, TN. She loves helping senders reach the inbox of their subscribers. Outside of work, Alyssa enjoys traveling, indoor cycling, and spending time with family.

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