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Kit Brand Assets
At Kit we like to make things easier for you—whether that be your email marketing automations, or finding a high quality version of our logo! Here you’ll find all the assets you might need for your review posts, sponsorship pages and anywhere else you might be talking about our brand or team.
Learn more about our new brand identity on our blog:
Logo
The new Kit logo is modern and clean, with small details designed to reflect Kit’s deeper purpose and connection to the creator community.
It’s bold. It’s confident—but it’s still friendly and approachable.
And it represents two core ideas.
- A value exchange: You might notice the small arrows hidden in the negative space between the K and T. These represent the exchange of value between creators and their audience—creativity and engagement flowing both ways.
- Creators are at the heart of everything we do: The lowercase “i” in the middle of our logo symbolizes the creator. It’s a subtle but meaningful reminder that Kit is here to serve you—the creator—putting your needs and vision at the center of our product.
Soft black
Warm white
Soft black on blue
Brand colors
(Click or tap on a color to get its name and hex code.)
Kit bright blue
#44B1FF
RGB: 68 / 177 / 255
CMYK: 59 / 11 / 0 / 0
PMS: 299 C
Brand fonts
Kit Sans
Kit Sans is a custom font designed just for us and captures everything our brand stands for—boldness, sincerity, and expertise. It's sleek and professional but with a touch of warmth and personality in its curves. It’s designed to stand out in headlines and make a statement.
Paired with Libre Franklin for body text, Kit Sans brings a cohesive, polished look to our brand.
Nathan Barry
In previous careers Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build Kit. Outside of work Nathan spends his time playing soccer, woodworking, and chasing after his three boys.
Kit team
The team behind Kit are spread around the globe, working remote from 70+ cities. They come together for one purpose: to help online creators earn a living.
