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Increase your course and paid membership revenue
ConvertKit helps you gain new subscribers with lead magnets, nurture your email list with weekly newsletters, and increase course and membership conversions with automations.
Your online course and membership community are often your flagship products—and that means a premium price point. To increase conversions, you need a way to build a funnel that segments your audience by interest, delivers content by relevance, and pitches your course and membership at the right time.
Personalize your content to sell more
Jo Franco started out as a YouTuber, transitioned to being a Netflix host, and then launched JoClub—her journaling membership business. JoClub runs on emails, and what she loves most is how she can use ConvertKit’s email sequences, tagging, and segmentation to provide a personalized experience to increase paid conversion rates for her business.
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“We have three different lead magnets, including a seven-day journaling course that funnels people right into JoClub membership. I use ConvertKit not only to get the word out to our general newsletter list but to also offer discounts.”
Jo Franco—Founder of JoClub
Turn your followers into subscribers
Grow faster with recommendations
Tap into the largest network of creators and partner with them to grow your email lists together with recommendations—an easy way to cross-promote and funnel more people to your courses and memberships.
Tease your course content
Create downloadables, 7-day challenges, or offer a free module as a lead magnet to tease the content you offer in your course or paid membership. Because the best way to drive new leads is to provide value.
Increase subscriber engagement
Tag and segment by behavior
Learn more about your subscribers and members and keep them engaged by tagging and segmenting your list based on how they join your list with link triggers.
Personalize your audience’s journey
Emails with conditional content gives your subscribers and existing students different call-to-actions based on their interaction with you.
Drive more course and membership sales
Directly pull content from Mighty Networks
We’ve partnered with course and membership platform Mighty Networks to give you a deep integration to seamlessly connect your community with your email list. Instantly pull content from your Mighty Network directly into your ConvertKit newsletter or email sequence to easily pitch new subscribers and upsell existing members.
Run evergreen or open/close launches
We support any type of course launch that is right for you. Create an automation for your evergreen course launch for enrollments at any time, or set up broadcasts for your seasonal cohort-based courses.
Grow your audience faster
With the Creator Network you can recommend and be recommended by other course creators in just a few clicks. Grow your lists faster, together.
Austin L. Church
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Hello! I was the "course creation guy" for a 7-figure entrepreneur. Now I help professionals and creators "build their best course" via my free content and paid programs. Sign up for my newsletter or join my fast-paced, fun (and free!) video course about creating kick-ass courses.
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Resources for Course creators
Get a dose of real-life experience, brush up on your marketing how-tos, or get lost in some uplifting inspiration stories.
Start building a strong connection with your clients
If you're looking to switch email providers, we'd love to give you a personalized tour of ConvertKit to learn more about your needs and how we can help you grow your business.Request a demo