Substack vs Kit
Looking for a new home for your newsletter? Kit is the email-first operating system for creators that can host, grow, and monetize your newsletter—and help you grow your business.
Why professional newsletter creators love Kit
With a fast growing and established newsletter, it’s time to graduate from Substack. Kit is the platform that helps you turn your newsletter into a full-time business with powerful features that are easy to use.
Build a sustainable newsletter business
Professional newsletters deserve professional tools. Kit helps you maximize revenue with lower transaction fees and diverse monetization options, while giving you the deep audience insights needed to grow strategically.
Kit has a transaction fee of 3.5% + $0.30 (including credit card fees), much lower than Substack—even if you’re on one of our paid plans. Better yet, selling a paid newsletter is not the only product offering you can have. From digital downloads to sponsorships, you can sell directly on Kit.
With a fast growing newsletter, you need better insights on where your subscribers are coming from, how engaged they are, and what else they might be interested in. Kit’s tagging and segmentation allows you to slice and dice your list for perfectly organized content sending.
Make every edition count
Your newsletter deserves your full attention. Kit handles the details—from subscriber journeys to design flexibility—so you can concentrate on creating content that keeps your audience coming back for more.
Introduce yourself to your new subscribers with automated welcome emails. Celebrate their subscription anniversary with you. Reactivate old subscribers or clean your list. Have it all working for you in the background while you work on your next newsletter edition.
As a newsletter creator, you spend most of your time writing. Kit’s email editor gives you the most seamless writing experience without sacrificing design elements. Whether you send plain-text or designed newsletters—the choice is yours.
Get a personalized walkthrough
Still not sure if Kit is right for you? Have specific questions you want answered? Our team will answer your questions and help you make the most out of Kit.
We’ll move you to Kit—for free
Ready to make the switch, but feel stuck? Our migration team can help import your subscribers, rebuild your landing pages, and bring your content over at no charge. Let us get you ready to tap into all the features you need to grow your newsletter.
Digital downloads
Coaching
Subscriptions
Event sales
Sponsorships
See why creators make the switch to Kit
My open rates are up 6-8% on average since I switched from Substack to Kit.
Moving to Kit helped me improve my open rates from 5% to 20% (and even up to 45% for a certain list segment).
Kit has everything I want and more at a significantly lower prices than I was paying.
We'll move your current setup to Kit—for free
Ready to make the switch, but feel stuck? Our migration team can help import your subscribers, rebuild your landing pages, and bring your content over at no charge. Let us get you ready to tap into all the features you need to grow your newsletter.
Every email is impactful
Creators who mean business are powered by Kit.
No credit card required