Too many email marketing automation tools get in your way. ConvertKit’s automations tool is easy-to-use. With our visual email automation platform, you can send well-timed, targeted content to the humans in your audience so you can stay focused on what matters most: growing your online business.

How email marketing automations work inside ConvertKit

Our email automations tool helps creators:

  • Create powerful, automated funnels
  • Set up the rules then let the app do the work for you
  • Customize a subscriber’s path based on their actions
  • Always know what’s next for your subscriber
  • Send targeted content to the right people at the right time
  • Easily segment your audience based on their customer journey
Adding events, actions or conditions to a ConvertKit automation

Send targeted drip content at the right time, every time with email marketing automation

Never worry about your subscriber’s journey again. With visual automations you can build custom paths for your funnels by connecting events, actions, and conditions. When joined together, these elements create your subscriber’s journey in one easy-to-understand and totally customizable process.

Adding events, actions or conditions to a ConvertKit automation
Context at a glance

You’ll always know exactly what’s happening in your funnels with a quick look at your visual automation. All the important information for each step is right there.

Learn how your subscribers act

Each card shows exactly how many of your subscribers have completed each step. This helps you know how your content is performing and how your subscribers are interacting with it.

Seamless content editing

No need to open multiple tabs or risk losing your train of thought. To edit a form or sequence, just click on your workflow and open the item in the same window. It's email marketing as it should be.

Adding events, actions or conditions to a ConvertKit automation
Adding events, actions or conditions to a ConvertKit automation

Building intuitive and powerful automations

Watch your email funnels take shape right as you build them and experience your sequences the same way your subscriber does.

Each step you create for your subscriber is as easy as clicking the plus button and selecting an event, action, or condition that autopopulates your next step to lead them to your desired outcome.

See it in action

More ways ConvertKit automates your email marketing

Simple automation rules

If you’re not looking to create a whole funnel, you can still create individual automation rules with a simple “if this, then that” functionality.

Adding events, actions or conditions to a ConvertKit automation

Industry-leading integration partners

We focus on doing the one thing we do best– email marketing. For everything else we work with the best partners to create integrations that help you continue carrying out your email marketing automations.

Check out our 70+ integration partners ⟶
ConvertKit integrations

RSS feeds

Did you know you can automatically create a broadcast to deliver your blog posts to your audience? You can set it up to send every time a new post is published or you can send a digest that rounds up content on a weekly or monthly basis. That’s one less thing on your to-do list.

ConvertKit automated RSS feed digest timing
Digest timing

Choose what days and times to schedule a digest so your emails reach your audience right when they expect them.

ConvertKit automated RSS feed subscribers
Target the right subscribers

It’s easy to make sure the right group receives your content regularly by filtering with tags, segments, date subscribed, or even by first their name. You can send your broadcasts to everyone or you can get very specific.

ConvertKit automated RSS feed

Let ConvertKit take the guesswork out of automations to help you build funnels for your audience.

How you can use email automation systems to build your business

If you’re not sure how you can practically put automations to work for your business, check out these examples. No matter what industry you are in, there is always an email automation that can serve you and your audience.

  • Survey Your Audience
  • Launch a Product
  • Host a Webinar
  • Sell a Service

Survey your audience

Finding out where your audience members are in their journey is the most important step to understanding more about them and their pain points related to your topic. You can easily use automations with link triggers that connect to email sequences. When you can segment your audience with this automations, you’ll be able to send more direct and targeted content that feels personalized to each person on your list.

Use this automation

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  • A subscriber opts into a form in your newsletter and is subscribed to an email sequence asking a question with three different answer options, each corresponding to a different pain point. How they answer this question will determine what happens next.
  • The subscriber clicks on the link trigger for the answer that best represents their interests, leading them to a resources page on your site (and tagging them in ConvertKit).
  • Each link trigger is connected to an email sequence that corresponds with that interest or pain point, creating a personalized experience for your subscribers.
  • Send a follow up sequence that pitches your entry level product to turn your subscribers into customers. The pitch feels more relevant because of their past experience with you.
ConvertKit automations use case

If I had to summarize ConvertKit in one word, it would be “smart.” I love working with a system that does exactly what I need it to do, without all the fuss and hacking.

Megan Minns
Megan Minns
meganminns.com

Email marketing automations for creators like you

Let ConvertKit take the guesswork out of automations to help you build funnels for your audience.

Start a free trial