In this Article
A call-to-action (CTA) button is just one decision you need to make when creating a landing page.
The challenge? CTAs are so important that they can become intimidating. After all, if landing pages drive email signups to newsletters that fuel sales in your business, writing the perfect CTA copy feels like a big deal.
You don’t want to be boring, but you’re also worried about going over the top.
That’s why we’re giving you 30 call-to-action examples from creators just like you. You’ll get inspired by different types of content creators and learn exactly why these call-to-actions work for them.
You’ll start turning your readers, followers, listeners, and viewers into loyal subscribers in no time. Let’s dive into examples of CTAs!
Welcome to your call-to-action crash course
Creators come from all walks of life and career backgrounds, which means you might not be familiar with the lingo just yet. So before we get into CTA examples, let’s explore the basics.
What is a call-to-action?
A call-to-action (CTA) is a short statement that invites people to take a specific action. The goal is to get your target audience to take action—whether that means clicking through, signing up, or purchasing. You’ll find CTAs as buttons or links on landing pages, blog posts, organic social media posts, and paid ads. You might also see call-to-action phrases called ‘CTA copy.’’
Where to add your most important CTAs
Think about all the steps someone would take to go from discovering you on social media to buying your course. They would move from your social post to your account, click the link in your bio, sign up for your newsletter, click through your emails to read your latest blogs, check out your sales page, and then sign up for your course. That’s a lot of steps! And each one can have a CTA.
You use a call-to-action anywhere you want your audience to take a step or move between channels.
Let’s look at the two places you’ll most often use a CTA.
Landing Pages
A landing page is a place to collect email sign ups in exchange for a lead magnet or make sales for a course, and it’s always a standalone page you direct traffic to.
Opt-in forms
An opt-in form also collects signups, like for your email newsletter, but it sits on your website on the page or as a pop-up.
How do you write a call-to-action?
You write a CTA by telling someone what action to take, like ‘sign up now,’ or describing what they’ll receive, like ‘get the free ebook.’ There are three elements you can use to write a CTA.
Action
Your call-to-action should be confident and use active verbs that describe what step visitors should take. It’s common to use different verbs depending on the type of landing page or opt-in form you’re writing for:
- Newsletter: subscribe, join, sign up
- Lead magnet: get, download, access,
- Waitlist: join, save, put
- Course or item: purchase, buy, claim
Emotion
Visitors reach your landing page because they’re ready to take the next step or are curious about a topic—harness that momentum! A few ways you can stir up emotion or excitement include:
- Getting visitors to agree to a statement, like ‘Yes, I want to get stronger’
- Hinting at a benefit or result, like ‘Start your financial freedom journey’
- Reassuring visitors and making the process less intimidating, like ‘Send me the easy strategies’
Description
Another way to write an effective call-to-action is by describing what visitors receive or what happens next. You need to build trust and understanding before someone hands over their email address. Try these:
- ‘Join the waitlist’ instead of ‘join’
- ‘Download the free guide’ instead of ‘Download’
- ‘Sign up for the weekly newsletter’ instead of ‘sign up’
CTA best practices for landing pages and opt-in forms
Now that you know the basic building blocks of an effective CTA, let’s review a few tips to perfect your call-to-action strategy.
Focus on a single goal
Too many options are overwhelming, and asking visitors to do multiple tasks might discourage them from doing any of them. Instead, focus on a single step at a time.
For example, you can use a landing page to get people onto your email list and then use your thank you page and your welcome email to shift their attention to your social media profiles.
Make your CTA easy to find and click on
Make sure your visitors can easily find your call-to-action on the page and the clickable button—on every screen size.
Follow these two tips to help you get this right:
- Place your CTA high on the page and remove any distractions. Don’t make your visitors scroll multiple times to find the opt-in form and the CTA button, and make sure you don’t clutter the space around your CTA with visuals that steal your visitor’s attention.
- Use colors that will make your CTA stand out. Use colors that reflect your branding, but also make sure your CTAs stand out against the background. You can also reference the meaning of different colors when choosing your CTA color.
Test different CTAs
Don’t worry about writing the perfect CTA on the first try. Instead, give it your best shot and A/B test your landing page to see which has the highest conversion rate.
Our 30 favorite call-to-action examples for your most important landing pages
We’ve rounded up the 30 best call-to-action examples for your landing page. Get inspired by podcasters, authors, coaches, and course creators.
Learn why these CTA examples work and how to implement them into your landing page.
- Call-to-action examples for newsletter landing pages
- Call-to-action examples for lead generation landing pages
- Call-to-action examples for waitlist and pre-launch landing pages
- Call-to-action examples for online course sales pages
- Call-to-action examples for product landing pages
- Call-to-action examples for webinar signup pages
CTA examples for newsletter landing pages
Your newsletter landing page lets you grow your email list, turn social media followers into subscribers, communicate with your audience regularly, and prime your audience for upcoming launches.
Example #1 – Blogger Science Mom
Dark CTA buttons stand out against a white background. Image via Science Mom
Why ‘Join our mailing list’ works
- Sets the expectation that they’ll get emails after signing up
- ‘Join’ is a friendly and welcoming action word
Example #2 – Magazine SkyNews
Your landing pages shouldn’t ask too much of visitors—their name and email address is a great start. Image via FlyCemAir.
Why ‘Click to get the latest edition’ works
- Clear about what subscribers receive
- Action verb
- ‘Latest edition’ feels like the content is always fresh and up to date
Example #3 – Bloggers Cryptonaire Squad
Community and exclusivity are compelling CTA strategies. Image via Cryptonaire Squad
Why ‘Join the cryptonaire squad’ works
- Unique and identifiable nickname
- It feels like a community
Example #4 – Consultant Chandler Reed
Your call to action should be a few words or a short sentence. Image via Chandler Reed
Why ‘Start your SMB search journey today’ works
- Builds anticipation for the future
- Implies the content will be immediate
CTA examples for lead generation landing pages
Lead generation landing pages typically promote a freebie that subscribers gain in exchange for signing up for your newsletter.
Example #5 – Blogger Social Autie
Landing page design and colors should support your message. Image via Social Autie
Why ‘I want balance not burnout today!’ works
- It gets people to agree with the statement
- Has immediacy
- It makes subscribers feel hopeful for the future
Example #6 – Blogger Be Selfish Bride
Make sure your call to action font is large and easy to read. Image via The Be Selfish Bride
Why ‘I am ready to check my budget’ works
- Clear about the outcome
- Affirmative statement
Example #7 – Consultant Payne Law Firm
CTA buttons often feature all caps font. Image via Payne Law firm
Why ‘I agree and understand, now send me the book!’ works
- Combines legal agreement with CTA
- Has personality
- Describes what subscribers receive
Example #8 – Coach Football Entangled
Maintain a limited color palette on your landing page. Image via Football Entangled
Why ‘sign up to begin your journey!’ works
- It makes the simple action feel productive
- It feels like the start of something new
Example #9 – Podcaster Saidah Murphy
Tie your call-to-action copy to the content of the page or form. Image via Saidah Murphy
Why ‘send me all 15 mic-dropping freebies’ works
- Uniquely describes the resource
- Using ‘send me’ feels like it’s a gift from the creator
Example #10 – Chef Twists and Zests
Make sure your CTA copy fits well inside the button. Image via Twists and Zests
Why ‘download my copy!’ works
- Clear and direct
- It feels like the resource is specifically for the subscriber
Example #11 – Writer Nadia Colburn
A bold-colored CTA stands out. Image via Nadia Colburn
Why ‘join the free challenge’ works
- Reiterates the resource is no-cost
- ‘Challenge’ feels like a growth opportunity
Example #12 – Blogger Effective Mommy
Aim to place your call-to-action in the middle of a long page or the end of a short one. Image via Effective Mommy
Why ‘yes, I need this! works
- Emotionally charged—it’s a need, not a want
- It helps visitors identify themselves and relate to the message
Example #13 – Dance instructor Social Dance Simplified
You can use an exclamation in your CTA. Image via Social Dance Simplified
Why ‘get my free lesson!’ works
- Action verb
- Exclamation point creates excitement
- Describes the resource
Example #14 – Blogger The Joy on the Journey
Choose a dark font if your call-to-action button is a light or bright color. Image via The Joy on the Journey
Why ‘I want easy self-care practices!’ works
- Assures subscribers that the process won’t be difficult
- Statement to relate and agree to
CTA examples for waitlist and pre-launch landing pages
Do you want to test interest in or need more time to perfect your next product? A coming soon landing page builds anticipation and collects email addresses from interested community members.
Example #15 – Coaches Charlotte Englund and Erin Fults
Your call to action should stand out visually so it’s easy to find. Image via Masterminds on Business
Why ‘get notified about MMOB events’ works
- Sets the expectation that subscribers receive event notifications
- Builds anticipation for future events
Example #16 – Course creator Curricularly
Consider whether your audience reads right to left or left to right when placing your CTA. Image via Curricularly
Why ‘get the invite code’ works
- It makes signing up feel exclusive and special
- Preps subscribers for the next steps
Example #17 – Author Elizabeth Buko
The word ‘join’ implies there are other people already there or a sense of welcome. Image via Elizabeth Buko
Why ‘join the waiting list’ works
- Clear and concise
- It implies there are others already waiting
CTA examples for online course sales pages
An online course sales page promotes your paid product to drive sales. Here are a few of our favorite sales page call-to-actions.
Example #18 – Course creator Product Dive
You can include price in your call-to-action. Image via Product Dive
Why ‘pay now’ works
- Clarifies the price
- Lets subscribers know they need to pay upfront
Example #19 – Business coach
Explain whether your webinar is ready to view or yet to occur. Image via Sistasense
Why ‘get instant access now!’ works
- Has immediacy
- Uses action and time-based descriptive words
Example #20 – Life coach Shannon Walbran
Explain whether subscribers get a class, course, checklist, ebook, or something else. Image via Shannon Walbran
Why ‘Start my Heads or Tails class’ works
- Describes the course
- Actionable
Example #21 – Fitness instructor Rideout Strong
Images affect the energy of your landing page, too. Image via Rideout Strong
Why ‘let’s go!’ works
- Energetic
- Builds excitement
Example #22 – Podcaster Danielle McCleery
Your call-to-action might be a larger font than the rest of your landing page copy. Image via Danielle McCleery
Why ‘let’s do this!’ works
- It feels like a team effort between the subscriber and the course creator
- Builds momentum
CTA examples for product landing pages
Product landing pages are another type of sales page that isn’t limited to just online courses. You can sell ebooks, coaching services, and physical products, too.
Example #23 – Coach Maker & Moxie
Testimonials can build trust and increase conversions. Image via Maker & Moxie
Why ‘Book your brand-boosting session now!’ works
- Describes the outcome of the coaching session
- Feels urgent
- Uses an action word
Example #24 – Writer Julie Duffy
‘Now,’ ‘today,’ and ‘immediately’ increase urgency. Image via Julie Duffy
Why ‘get it now!’ works
- Action word
- Feels immediate and urgent
Example #25 – Service Help a B2B Writer
You should never use your CTA to pressure your audience. Image via HaB2BW
Why ‘send a tip’ works
- It matches the casual and no-pressure nature of asking for tips
- Clear and simple
Example #26 – Coach Vera Jean Media
Let your personality come through on your landing page and call-to-actions. Image via Vera Jean Media
Why ‘yes! Save my spot!’ works
- It makes people feel welcomed
- Positive and actionable
CTA examples for webinar signup pages
Webinar landing pages are a place to collect sign ups for your live video events or promote pre-recorded content. Bonus tip: Remember to automate your webinar marketing so you can keep the excitement going!
Example #27 – Writers Jo-Anne Richards and Richard Beynon
A/B test simple and clever CTAs to see which your audience prefers. Image via All About Writing
Why ‘sign up today’ works
- Simple
- Welcoming
Example #28 – Consultancy Mindprep
Subscribers want to know what they’re signing up for. Image via Mindprep
Why ‘put me on the list and send me the login info’ works
- Describes the next steps
- It feels like a shared action between the subscribers and consultants
Example #29 – Coaches Keltie Mauire and Jessica Elliot
‘Attending’ is a useful call-to-action word for live webinar hosts. Image via Straight Up Sessions
Why ‘I’m attending!’ works
- Get a mini commitment
- Build anticipation
Example #30 – Consultant
Pre-recorded webinars drive signups long after the event. Image via SAGE
Why ‘watch now!’ works
- Lets visitors know the content is ready to watch immediately
- Reinforces that it’s a video
Create a compelling call-to-action today
Now that you have a variety of CTA examples from creators like you, it’s time to write your own!
Grab your free Kit account to start today by launching your landing page with a shiny, new call-to-action to capture your ideal audience and turn them into email subscribers.
