Creative ways to use video for your business

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6 min read

Let’s be real–  words can only say so much. No matter how many winky faces or ‘lols’ you add, your sarcasm or general tone might not make it from screen to screen. There’s always the chance of your words getting minced and misinterpreted.

But we’re always telling you to show off your personality and be your beautiful self, right? So how can you fit all your personality and wisdom into one page? VIDEOS!

I think we all get the gist that videos are an incredible way to not only communicate, but also increase your leads opportunity in places like landing pages. In case you didn’t know, I’ll tell you that a study done by shows that using video on landing pages can increase conversations by 80%. That’s huge, but again, I’m sure you’ve seen stats like that already.

Today, I don’t want reinforce what you already know. Today, I want to help you think outside the box. I want to talk about all the other amazing ways you can use video on and for your business.

5 new ways to incorporate video into your business

The one thing that makes video a truly outstanding tool for your blogging life is how it creates a bridge between you and your readers. With video, there’s a new element of human touch that didn’t exist before. Seeing your face, hearing your voice, and watching you be you boosts your trustability. Your readers can instantly get a sense of who you are and are able to decide quickly if they want to buy into what you’re selling.

So besides the usual landing page videos or webinars, how else can you use video for your blog and business?

Take a Break from Typing

Sometimes it’s just too hard to sit down and write a blog…believe me, I feel the struggle all the time. If you ever find yourself with something to say, but don’t know how to put it down on paper, getting in front of the video camera might just do the trick.

Instead of writing 1,000 to 1,500 words on a subject, make a quick two to three-minute video of you talking about it. Get excited, get angry, or whatever your topic makes you feel and put some honest words out into the Internet. Talking your thoughts out will hopefully help you break past pesky writer’s block and your readers will love seeing your expressions and getting to know you on a whole other level.

Phil from Wistia does just this on his blog discouraging autoplay homepage videos.

use video instead of writing your blogs

Ps- Maybe put a quick outline or bullet point some takeaways underneath the video. You know, for the skimmers out there.

Email signature

Think about how many emails you go through in one day. I’m sure it’s more than you want. What if you were rolling through your inbox and came across an email with a little video in the email signature. That would catch your attention, right?

A video email signature adds a touch of personality to an impersonal form of communication. These don’t need to be long or elaborate. Just give them a quick rundown of who you are, what your role is, and maybe a few fun facts so they can get to know you.

By opening yourself up on video, you’re creating more human connection and your clients can get to know you faster and build trust easier.

Our friends at Wistia are industry leaders in this practice and have already done a bit of research in case you need some convincing to make your own:

create a video for your email signature

Early in 2016, we started using video email signatures more and more across customer-facing Wistia teams, and using Wistia's powerful analytics tools, we were easily able to track the performance of these puppies. Check out the stats tied to my personal email signature.—-With an 80% average engagement rate, 87% play rate, and over 100 plays, it's pretty phenomenal to see how impactful this video is, and how many people actually take the time to watch the entire video.

Create a series

Do you have a main focus in your core topic? Create a fun video series around it. It could be a weekly or monthly addition to your blog and could be sourced from questions you’re always asked, things you’re learning, or anything else that will spur you on to create valuable content for your audience.

create a video series for your blog

Moz’s Whiteboard Friday with Rand Fishkin are a great example of a video series. Every Friday, Rand hops in front of a whiteboard and dives into a SEO-based topic.

Promotional videos

I’m sure you’ve thought about creating promotional videos for your products, but have you thought about putting that promo practice into every area of your business?

Whether you’ve got a big announcement coming up, you’re hosting a webinar, or even when you’ve posted a new blog, jump in front of your camera and make a quick video to post on social media about it. Let your followers “meet” the hosts for your webinar, give a fun preview of something coming around the bend, or tell them why it’s important they read your new blog.

For example, Nutrition Stripped uses a fun video to get people excited and expectant of holiday fun to come.

use video to promo up and coming events on social media

Your videos will help you generate buzz around your brand and increase engagement with your followers.


Finally, say “Hey!” to your new readers as they opt into your funnels. Giving them a good dose of your personality and making them welcome and known right off the bat is the best way to turn a casual reader into a loyal follower.

Wes Wages knows what I’m talking about. In his first email to people who’ve asked for recommendations shooting video, he starts by giving them helpful advice to get them started.

use video for your onboarding

Create one main video for the top of your funnel or create multiple short videos to help them along way. It’s like giving new readers a personalized tour of your business, your products/services, and yourself in one sweet package.

Show your readers how things work, answer some FAQs, or give your top 10 reasons you’re a blogger, just communicate clearly and don’t forget to smile!

Lights, camera, action.

There are definitely so many other ways to incorporate video into your blogging biz, but I think these are some really great Step 1s to using video. So go forth! Grab your camera, a friend or your trusting tripod, and start filming.

Take the next step on your creator journey

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Dani Stewart

As a daughter of an entrepreneur, the wife of an entrepreneur, and an entrepreneur herself, Dani has lived and learned all sides of creating and growing businesses. She is excited to bring all that life experience as well as a decade of crafting content to the ConvertKit community. She is a part-time baker, dinner-party planner, and lover of good bourbon living the simple life in Nashville with her husband, Sean.

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