The 2022 State of the Creator Economy Report is live

Inside ConvertKit Reports
2 min read

The creator economy is on the move. Upward, that is.

$800 million in venture capital has poured into it since October 2020, and Google Trends interest for the term quadrupled from March 2020 to today. But that’s no surprise to us.

As the creator marketing platform built for creators by creators, we believe the future belongs to creators. They’re the ones shaping culture and completely changing the way we look at work.

Tldr: We just published The 2022 State of the Creator Economy Report

What is the creator economy?

The creator economy is the network of creatives, writers, coaches, influencers, and more who want to earn a living online. They use software and social media to share their perspectives, build an audience, and sell products and services.

Being a creator certainly isn’t a new concept, and some full-time creators have been building an audience for over a decade. But a surge in new creators due to the COVID-19 pandemic has brought extra attention to the creator economy.

But the problem is, most writeups about the creator economy focus on what these shifts mean for marketers or big businesses that want to work with creators to grow their company instead of focusing on the true heroes — the creators.

So that’s exactly what we did.

It was time to put the focus of the creator economy right back on the creators.

The 2022 State of the Creator Economy Report

We ran a survey in early 2022 to hear directly from creators about how they go about their daily lives and build their businesses.

They are the driving force, the power and muscle, and the creativity and beauty that make this lifestyle a reality. It’s been born on their grit, daring, and free-fall leaps into the unknown with only a high-hopes dream and a “keep going” mantra to help them cycle through the ups and downs.

These creators are the ones who deserve to show off their hard work and tell their own story of where this economy has been and where they want it to go next.

So who are the creators of 2022 and what have they been up to?

We wanted to know who these creators are, how they make money, and their plans for the coming year. So we asked them.

This review of the Creator Economy in 2022 is the culmination of 2,704 creators sharing their experiences. Together, these creators bring over 11,000 years of combined audience-building expertise and $66 million in 2021 earnings.

They've shown us that the creator economy is vast and ready to grow.

Ready to find out the top 5 content types professional creators focus on, if more money means more happiness, and if the creator middle class exists?

You can check out our State of the Creator Economy landing page for quick insights or download the full PDF version of the report to get an in-depth understanding of the mindset, working habits, successes, and challenges of the creator economy in 2022.

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Dani Stewart

As a daughter of an entrepreneur, the wife of an entrepreneur, and an entrepreneur herself, Dani has lived and learned all sides of creating and growing businesses. She is excited to bring all that life experience as well as a decade of crafting content to the ConvertKit community. She is a part-time baker, dinner-party planner, and lover of good bourbon living the simple life in Nashville with her husband, Sean.

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