Deliverability at ConvertKit
Welcome to ConvertKit's deliverability hub! We measure our success by the success of creators using ConvertKit. And in order to be successful, it's important that your emails are landing in the inbox of your subscribers.
Last month, ConvertKit sent over a billion messages with a delivery rate of 99.72%. To learn more about ConvertKit's stellar deliverability performance, check out May's deliverability report.
Check out the resources below to learn more about deliverability and how to land in the inbox of your subscribers.
Jump to:
- Deliverability Defined podcast episodes
- Learn more about deliverability
- Get help with deliverability
The Deliverability Defined podcast
Listen and subscribe using one of the services below:
Episode Listing
Season 2
- Episode 22: Ask our experts: Help! My emails are landing in the promotions tab
- Episode 21: Ask our experts: Which metrics should senders focus on?
- Episode 20: Top 4 takeaways from season 2
- Episode 19: How to perfect the signup process
- Episode 18: What Apple's privacy changes mean for your deliverability
- Episode 17: How's your email reputation?
- Episode 16: What makes a good subscriber?
- Episode 15: Why are my open rates dropping?
- Episode 14: How to use Twitter to build your email list
- Episode 13: How to level up your emails with automation
- Episode 12: Why do emails bounce?
- Episode 11: How to recover from an email fail
- Episode 10: A day in the life of a deliverability expert
- Episode 9: Things to check before you click “send”
- Episode 8: Bypass the YouTube algorithm with email marketing featuring Ben Schoeffler
- Episode 7: How to avoid automatic clicks and opens from skewing your metrics
- Episode 6: How to switch ESPs without damaging your deliverability
- Episode 5: How musicians can turn fans into superfans using email marketing
- Episode 4: 10 Common email marketing mistakes
- Episode 3: How writers can earn a living through email
- Episode 2: How to re-engage your audience without damaging your deliverability
- Episode 1: Audience building for creators
Season 1
- Episode 20: Top 4 takeaways from Season 1
- Episode 19: Do's and don'ts of growing your audience
- Episode 18: How to perform a self-led deliverability audit
- Episode 17: Deliverability terminology you need to know
- Episode 16: Pros and cons of inbox placement tests
- Episode 15: FAQs about deliverability
- Episode 14: Does Gmail filter emails based on political beliefs?
- Episode 13: All about Gmail: The spam folder, the promotions tab, Postmaster Tools, and more
- Episode 12: How to start preparing for holiday promotions
- Episode 11: What your ESP can (and can't) do for your deliverability
- Episode 10: List validation 101 with Lauren Meyer
- Episode 9: Demystifying blocklists
- Episode 8: Hey.com: The new mailbox provider that blocks “Spy Tracker” pixels
- Episode 7: Meaningful metrics: Going beyond open rates
- Episode 6: Authentication (SPF, DKIM, and DMARC)
- Episode 5: Avoiding spam traps the right way
- Episode 4: Protecting yourself from listbombing
- Episode 3: Content: How much does it impact deliverability?
- Episode 2: Sender reputation: The road to inbox placement
- Episode 1: How email marketing and deliverability help you reach your audience
Have a question, or want to suggest a topic for a future episode?
Learn more about deliverability
Sender Reputation: Your Role in Improving Your Deliverability →
9 Steps to Improve Email Deliverability →
The SPAM Formula – How to Beat the Filters at Their Own Game →
Get help with deliverability
Getting Started with Deliverability Success →
Follow this checklist to reach your subscribers' inboxes right off the bat!
Why are my Incentive Emails going to spam? →
Here are the most common reasons behind your Incentive Email landing in the spam folder.
How to ask Subscribers to Allow your Emails →
Help Subscribers ensure that your messages go straight to their inbox by allowlisting your sending address.
Why are my emails being automatically opened or clicked? →
Some Subscribers have strict security settings that can skew your metrics. Here's what you can do.
What does the “Precedence: Bulk” header mean? →
The “Precedence: Bulk” header prevents you from receiving auto-responder messages, and helps your messages perform better at Gmail.
Stop Fake Emails From Getting On Your List →
Here's how to prevent erroneous email sign-ups to your email list.
Why have my open rates changed since moving to ConvertKit? →
Here are some tips for a positive start with your email sending.
Why are my emails going to spam? →
Here's a checklist with the common reasons emails go to spam and how to fix it!
Gmail Promotions Tab →
Understanding Gmail's Promotions tab and why it can be a good thing.
What You Should Know About Switching To A Dedicated IP →
How to determine if a dedicated IP is the right fit for you and how to request one.
Listbombs →
What is a listbomb and why is it a problem for you?
How to add ConvertKit IPs to your Allowlist or Safelist →
Instructions for allowlisting ConvertKit's IPs
The All Important Double Opt-In →
Why choosing to use a double opt-in with your Subscribers can lead to higher list engagement, and better inbox placement.
Gmail DMARC →
Learn about the new DMARC rules Gmail put into place in 2016, and how they affect you now.
Cleaning and Managing Your List →
How to get an engaged list and higher open rates!
Using a Verified Domain for Email Sending →
Advanced custom options for your deliverability.