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<p>Welcome to ConvertKit&#8217;s deliverability hub! We measure our success by the success of creators using ConvertKit. And in order to be successful, it&#8217;s important that your emails are landing in the inbox of your subscribers.</p>
<p>Last month, ConvertKit sent <strong>over a billion</strong> messages with a delivery rate of <strong>99.73%</strong>. To learn more about ConvertKit&#8217;s stellar deliverability performance, <a href="https://convertkit.com/resources/blog/category/deliverability" target="_blank" rel="noopener noreferrer">check out our recent deliverability reports.</a></p>
<p>Check out the resources below to <a href="https://convertkit.com/resources/blog/email-deliverability" target="_blank" rel="noopener">learn more about deliverability</a> and how to land in the inbox of your subscribers.</p>
<h5>Jump to:</h5>
<ul>
<li><a class="smooth" href="#podcast">Deliverability Defined podcast episodes</a></li>
<li><a class="smooth" href="#learn-more">Learn more about deliverability</a></li>
<li><a class="smooth" href="#get-help">Get help with deliverability</a></li>
</ul>
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<h2 id="podcast">The Deliverability Defined podcast</h2>
<p>Listen and subscribe using one of the services below:</p>
<ul>
<li><a href="https://podcasts.apple.com/us/podcast/deliverability-defined/id1515377286" target="_blank" rel="noopener">Apple Podcasts</a></li>
<li><a href="https://open.spotify.com/show/1ElZx2zrhvllOkbPzSfGxX?si=73Np0x_UR2GodR-JAulrbg" target="_blank" rel="noopener">Spotify</a></li>
<li><a href="https://overcast.fm/itunes1515377286/deliverability-defined" target="_blank" rel="noopener">Overcast</a></li>
<li><a href="https://castbox.fm/channel/Deliverability-Defined-id2931557?country=us" target="_blank" rel="noopener">Castbox</a></li>
<li><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2RlbGl2ZXJhYmlsaXR5LWRlZmluZWQ&amp;ved=0CAUQrrcFahcKEwigsourmPPpAhUAAAAAHQAAAAAQBQ" target="_blank" rel="noopener">Google Podcasts</a></li>
</ul>
<h3>Episode Listing</h3>
<h4>Season 3</h4>
<ul>
<li><a href="https://convertkit.com/resources/blog/fix-reputation-gmail" target="_blank" rel="noopener">Episode 15: How to fix reputation issues with Gmail</a></li>
<li><a href="https://convertkit.com/resources/blog/clean-your-list" target="_blank" rel="noopener">Episode 14: How to clean your list</a></li>
<li><a href="https://convertkit.com/resources/blog/email-behind-the-scenes" target="_blank" rel="noopener">Episode 13: Email behind the scenes</a></li>
<li><a href="https://convertkit.com/resources/blog/learn-from-unsubscribes" target="_blank" rel="noopener">Episode 12: How to learn from unsubscribes</a></li>
<li><a href="https://convertkit.com/resources/blog/ios15-open-rate" target="_blank" rel="noopener">Episode 11: iOS 15&#8217;s impact on open rates so far</a></li>
<li><a href="https://convertkit.com/resources/blog/top-5-email-myths" target="_blank" rel="noopener">Episode 10: Top 5 email myths</a></li>
<li><a href="https://convertkit.com/resources/blog/audience-flywheel" target="_blank" rel="noopener">Episode 9: The audience-building flywheel</a></li>
<li><a href="https://convertkit.com/resources/blog/great-emails" target="_blank" rel="noopener">Episode 8: Real world examples of great emails</a></li>
<li><a href="https://convertkit.com/resources/blog/future-of-email" target="_blank" rel="noopener">Episode 7: The future of email</a></li>
<li><a href="https://convertkit.com/resources/blog/bimi" target="_blank" rel="noopener">Episode 6: Utilizing BIMI to display your logo in subscribers’ mailboxes</a></li>
<li><a href="https://convertkit.com/resources/blog/confirm-opt-in" target="_blank" rel="noopener">Episode 5: Why some subscribers don&#8217;t confirm their opt-in</a></li>
<li><a href="https://convertkit.com/resources/blog/protect-email-list" target="_blank" rel="noopener">Episode 4: Protecting your email list and reputation</a></li>
<li><a href="https://convertkit.com/resources/blog/serve-multiple-audiences" target="_blank" rel="noopener">Episode 3: How to serve multiple audience types</a></li>
<li><a href="https://convertkit.com/resources/blog/grow-with-referral-program" target="_blank" rel="noopener">Episode 2: Growing your list with a referral program</a></li>
<li><a href="https://convertkit.com/resources/blog/increase-engagement" target="_blank" rel="noopener">Episode 1: Creative strategies to increase subscriber engagement</a></li>
</ul>
<h4>Season 2</h4>
<ul>
<li><a href="https://convertkit.com/resources/blog/ask-our-experts-holiday-season" target="_blank" rel="noopener">Episode 23: Ask our experts: How to prepare for the holiday season</a></li>
<li><a href="https://convertkit.com/resources/blog/ask-our-experts-gmail-promotions-tab" target="_blank" rel="noopener">Episode 22: Ask our experts: Help! My emails are landing in the promotions tab</a></li>
<li><a href="https://convertkit.com/resources/blog/ask-our-experts-measuring-email-performance" target="_blank" rel="noopener">Episode 21: Ask our experts: Which metrics should senders focus on?</a></li>
<li><a href="https://convertkit.com/resources/blog/deliverability-defined-season-2-takeaways" target="_blank" rel="noopener">Episode 20: Top 4 takeaways from season 2</a></li>
<li><a href="https://convertkit.com/resources/blog/perfect-signup-process" target="_blank" rel="noopener">Episode 19: How to perfect the signup process</a></li>
<li><a href="https://convertkit.com/resources/blog/apple-email-privacy-changes" target="_blank" rel="noopener">Episode 18: What Apple&#8217;s privacy changes mean for your deliverability</a></li>
<li><a href="https://convertkit.com/resources/blog/email-reputation" target="_blank" rel="noopener">Episode 17: How&#8217;s your email reputation?</a></li>
<li><a href="https://convertkit.com/resources/blog/what-makes-a-good-subscriber" target="_blank" rel="noopener">Episode 16: What makes a good subscriber?</a></li>
<li><a href="https://convertkit.com/resources/blog/open-rates-dropping" target="_blank" rel="noopener">Episode 15: Why are my open rates dropping?</a></li>
<li><a href="https://convertkit.com/resources/blog/grow-email-list-with-twitter" target="_blank" rel="noopener">Episode 14: How to use Twitter to build your email list</a></li>
<li><a href="https://convertkit.com/resources/blog/level-up-emails-automation" target="_blank" rel="noopener">Episode 13: How to level up your emails with automation</a></li>
<li><a href="https://convertkit.com/resources/blog/why-do-emails-bounce" target="_blank" rel="noopener">Episode 12: Why do emails bounce?</a></li>
<li><a href="https://convertkit.com/resources/blog/email-fail-recovery" target="_blank" rel="noopener">Episode 11: How to recover from an email fail</a></li>
<li><a href="https://convertkit.com/resources/blog/deliverability-expert" target="_blank" rel="noopener">Episode 10: A day in the life of a deliverability expert</a></li>
<li><a href="https://convertkit.com/resources/blog/check-before-hitting-send" target="_blank" rel="noopener">Episode 9: Things to check before you click &#8220;send&#8221;</a></li>
<li><a href="https://convertkit.com/resources/blog/bypassing-the-youtube-algorithm" target="_blank" rel="noopener">Episode 8: Bypass the YouTube algorithm with email marketing featuring Ben Schoeffler</a></li>
<li><a href="https://convertkit.com/resources/blog/email-spam-filter-clicking-links" target="_blank" rel="noopener">Episode 7: How to avoid automatic clicks and opens from skewing your metrics</a></li>
<li><a href="https://convertkit.com/resources/blog/how-to-switch-esp" target="_blank" rel="noopener">Episode 6: How to switch ESPs without damaging your deliverability</a></li>
<li><a href="https://convertkit.com/resources/blog/musicians-and-email-marketing" target="_blank" rel="noopener">Episode 5: How musicians can turn fans into superfans using email marketing</a></li>
<li><a href="https://convertkit.com/resources/blog/10-common-email-marketing-mistakes" target="_blank" rel="noopener">Episode 4: 10 Common email marketing mistakes</a></li>
<li><a href="https://convertkit.com/resources/blog/writers-earn-living-through-email" target="_blank" rel="noopener">Episode 3: How writers can earn a living through email</a></li>
<li><a href="https://convertkit.com/resources/blog/how-to-re-engage-subscribers" target="_blank" rel="noopener">Episode 2: How to re-engage your audience without damaging your deliverability</a></li>
<li><a href="https://share.transistor.fm/s/83843805" target="_blank" rel="noopener">Episode 1: Audience building for creators</a></li>
</ul>
<h4>Season 1</h4>
<ul>
<li><a href="https://convertkit.com/resources/blog/season-1-takeaways-ddpod" target="_blank" rel="noopener">Episode 20: Top 4 takeaways from Season 1</a></li>
<li><a href="https://convertkit.com/resources/blog/deliverability-tips-grow-your-list" target="_blank" rel="noopener">Episode 19: Do&#8217;s and don&#8217;ts of growing your audience</a></li>
<li><a href="https://convertkit.com/resources/blog/diy-deliverability-audit" target="_blank" rel="noopener">Episode 18: How to perform a self-led deliverability audit</a></li>
<li><a href="https://convertkit.com/resources/blog/deliverability-terminology" target="_blank" rel="noopener">Episode 17: Deliverability terminology you need to know</a></li>
<li><a href="https://convertkit.com/resources/blog/inbox-placement-tests" target="_blank" rel="noopener">Episode 16: Pros and cons of inbox placement tests</a></li>
<li><a href="https://convertkit.com/resources/blog/deliverability-faqs" target="_blank" rel="noopener">Episode 15: FAQs about deliverability</a></li>
<li><a href="https://convertkit.com/resources/blog/political-gmail-filter" target="_blank" rel="noopener">Episode 14: Does Gmail filter emails based on political beliefs?</a></li>
<li><a href="https://convertkit.com/resources/blog/all-about-gmail" target="_blank" rel="noopener">Episode 13: All about Gmail: The spam folder, the promotions tab, Postmaster Tools, and more</a></li>
<li><a href="https://convertkit.com/resources/blog/holiday-promotion-planning" target="_blank" rel="noopener">Episode 12: How to start preparing for holiday promotions</a></li>
<li><a href="https://share.transistor.fm/s/90e8bfc8" target="_blank" rel="noopener">Episode 11: What your ESP can (and can&#8217;t) do for your deliverability</a></li>
<li><a href="https://share.transistor.fm/s/a493a638" target="_blank" rel="noopener">Episode 10: List validation 101 with Lauren Meyer</a></li>
<li><a href="https://share.transistor.fm/s/1c05ad08" target="_blank" rel="noopener">Episode 9: Demystifying blocklists</a></li>
<li><a href="https://share.transistor.fm/s/b0e29ce2" target="_blank" rel="noopener">Episode 8: Hey.com: The new mailbox provider that blocks &#8220;Spy Tracker&#8221; pixels</a></li>
<li><a href="https://share.transistor.fm/s/701441b5" target="_blank" rel="noopener">Episode 7: Meaningful metrics: Going beyond open rates</a></li>
<li><a href="https://share.transistor.fm/s/5c8856e0" target="_blank" rel="noopener">Episode 6: Authentication (SPF, DKIM, and DMARC)</a></li>
<li><a href="https://share.transistor.fm/s/ae2d8c83" target="_blank" rel="noopener">Episode 5: Avoiding spam traps the right way</a></li>
<li><a href="https://share.transistor.fm/s/93178a68" target="_blank" rel="noopener">Episode 4: Protecting yourself from listbombing</a></li>
<li><a href="https://share.transistor.fm/s/62468cab" target="_blank" rel="noopener">Episode 3: Content: How much does it impact deliverability?</a></li>
<li><a href="https://share.transistor.fm/s/1c23a125" target="_blank" rel="noopener">Episode 2: Sender reputation: The road to inbox placement</a></li>
<li><a href="https://share.transistor.fm/s/93b29c63" target="_blank" rel="noopener">Episode 1: How email marketing and deliverability help you reach your audience</a></li>
</ul>
<h3>Have a question, or want to suggest a topic for a future episode?</h3>
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<h2 id="get-help">Get help with deliverability</h2>
<h4><a href="https://help.convertkit.com/en/articles/3215993-getting-started-with-deliverability-success" target="_blank" rel="noopener">Getting Started with Deliverability Success →</a></h4>
<p>Follow this checklist to reach your subscribers&#8217; inboxes right off the bat!</p>
<h4><a href="https://help.convertkit.com/en/articles/3961096-why-are-my-incentive-emails-going-to-spam" target="_blank" rel="noopener">Why are my Incentive Emails going to spam? →</a></h4>
<p>Here are the most common reasons behind your Incentive Email landing in the spam folder.</p>
<h4><a href="https://help.convertkit.com/en/articles/3917962-how-to-ask-subscribers-to-allow-your-emails" target="_blank" rel="noopener">How to ask Subscribers to Allow your Emails →</a></h4>
<p>Help Subscribers ensure that your messages go straight to their inbox by allowlisting your sending address.</p>
<h4><a href="https://help.convertkit.com/en/articles/3643376-why-are-my-emails-being-automatically-opened-or-clicked" target="_blank" rel="noopener">Why are my emails being automatically opened or clicked? →</a></h4>
<p>Some Subscribers have strict security settings that can skew your metrics. Here&#8217;s what you can do.</p>
<h4><a href="https://help.convertkit.com/en/articles/3639576-what-does-the-precedence-bulk-header-mean" target="_blank" rel="noopener">What does the &#8220;Precedence: Bulk&#8221; header mean? →</a></h4>
<p>The &#8220;Precedence: Bulk&#8221; header prevents you from receiving auto-responder messages, and helps your messages perform better at Gmail.</p>
<h4><a href="https://help.convertkit.com/en/articles/3378133-stop-fake-emails-from-getting-on-your-list" target="_blank" rel="noopener">Stop Fake Emails From Getting On Your List →</a></h4>
<p>Here&#8217;s how to prevent erroneous email sign-ups to your email list.</p>
<h4><a href="https://help.convertkit.com/en/articles/3855070-why-have-my-open-rates-changed-since-moving-to-convertkit" target="_blank" rel="noopener">Why have my open rates changed since moving to ConvertKit? →</a></h4>
<p>Here are some tips for a positive start with your email sending.</p>
<h4><a href="https://help.convertkit.com/en/articles/3372365-why-are-my-emails-going-to-spam" target="_blank" rel="noopener">Why are my emails going to spam? →</a></h4>
<p>Here&#8217;s a checklist with the common reasons emails go to spam and how to fix it!</p>
<h4><a href="https://help.convertkit.com/en/articles/3854922-gmail-promotions-tab" target="_blank" rel="noopener">Gmail Promotions Tab →</a></h4>
<p>Understanding Gmail&#8217;s Promotions tab and why it can be a good thing.</p>
<h4><a href="https://help.convertkit.com/en/articles/3088369-what-you-should-know-about-switching-to-a-dedicated-ip" target="_blank" rel="noopener">What You Should Know About Switching To A Dedicated IP →</a></h4>
<p>How to determine if a dedicated IP is the right fit for you and how to request one.</p>
<h4><a href="https://help.convertkit.com/en/articles/3075200-listbombs" target="_blank" rel="noopener">Listbombs →</a></h4>
<p>What is a listbomb and why is it a problem for you?</p>
<h4><a href="https://help.convertkit.com/en/articles/3040901-how-to-add-convertkit-ips-to-your-allowlist-or-safelist" target="_blank" rel="noopener">How to add ConvertKit IPs to your Allowlist or Safelist →</a></h4>
<p>Instructions for allowlisting ConvertKit&#8217;s IPs</p>
<h4><a href="https://help.convertkit.com/en/articles/2971364-the-all-important-double-opt-in" target="_blank" rel="noopener">The All Important Double Opt-In →</a></h4>
<p>Why choosing to use a double opt-in with your Subscribers can lead to higher list engagement, and better inbox placement.</p>
<h4><a href="https://help.convertkit.com/en/articles/4534360-dmarc-what-is-it-and-should-you-use-it" target="_blank" rel="noopener">Gmail DMARC →</a></h4>
<p>Learn about the DMARC rules Gmail put into place in 2016, and how they affect you now.</p>
<h4><a href="https://help.convertkit.com/en/articles/5268661-cleaning-and-managing-your-list" target="_blank" rel="noopener">Cleaning and Managing Your List →</a></h4>
<p>How to get an engaged list and higher open rates!</p>
<h4><a href="https://help.convertkit.com/en/articles/2502558-using-a-verified-domain-for-email-sending" target="_blank" rel="noopener">Using a Verified Domain for Email Sending →</a></h4>
<p>Advanced custom options for your deliverability.</p>


Deliverability at ConvertKit