Kit brings industry-leading deliverability
Keep your emails out of spam folders and in front of your audience with Kit's industry-leading deliverability.
Stay out of the spam folder with Kit deliverability
Kit has an extremely high delivery rate of 99.8% and a healthy reputation with email providers which means your emails are more likely to end up in the inbox – where they belong.
Send emails with confidence
Get your emails into inboxes
Last month, Kit sent over a billion messages with a delivery rate of 99.8%. To learn more about Kit's stellar deliverability performance, check out our recent deliverability reports.
Learn how to improve your deliverability
Check out the resources below to learn more about deliverability and how to land in the inbox of your subscribers.
Deliverability Defined Podcast
Each week, Deliverability Defined dives deep into topics about email deliverability, giving you the insight you need to reach the inbox of your subscribers.
Get help with deliverability
Getting Started with Deliverability Success
Follow this checklist to reach your subscribers’ inboxes right off the bat!
Why are my Incentive Emails going to spam?
Here are the most common reasons behind your Incentive Email landing in the spam folder.
How to ask Subscribers to Allow your Emails
Help Subscribers ensure that your messages go straight to their inbox by allowlisting your sending address.
Why are my emails being automatically opened or clicked?
Some Subscribers have strict security settings that can skew your metrics. Here’s what you can do.
What does the “Precedence: Bulk” header mean?
The “Precedence: Bulk” header prevents you from receiving auto-responder messages, and helps your messages perform better at Gmail.
Why have my open rates changed since moving to Kit?
Here are some tips for a positive start with your email sending.
Why are my emails going to spam?
Here’s a checklist with the common reasons emails go to spam and how to fix it!
Gmail Promotions Tab
Understanding Gmail’s Promotions tab and why it can be a good thing.
What You Should Know About Switching To A Dedicated IP
How to determine if a dedicated IP is the right fit for you and how to request one.
Listbombs
What is a listbomb and why is it a problem for you?
How to add Kit IPs to your Allowlist or Safelist
Instructions for allowlisting Kit IPs
The All Important Double Opt-In
Why choosing to use a double opt-in with your Subscribers can lead to higher list engagement, and better inbox placement.
Gmail DMARC
Learn about the DMARC rules Gmail put into place in 2016, and how they affect you now.
Cleaning and Managing Your List
How to get an engaged list and higher open rates!
Using a Verified Domain for Email Sending
Advanced custom options for your deliverability.