Picture this: you wake up in the morning and have a million items to check off your to-do list. Client work, content creation, product development, accounting, inbox management…you get the idea.
If you’re like most creators, the above situation isn’t difficult to imagine; you live it every day.
Wouldn’t it be nice (read: amazing) if you worked less and earned more money?
Enter digital products.
Digital products offer creators and other online business owners the ability to earn scalable passive income. But the hardest part of getting a passive income strategy in place? Coming up with profitable digital product ideas to take your passive income to new heights.
Which is why today, I'm sharing 60+ digital products to sell, regardless of your niche, so you can create a unique digital product your target market loves.
Digital product ideas to sell online
If you aren’t sure what you’d like to create, you can go through this list in its entirety. Otherwise, feel free to use the navigation below to skip straight to the different types of digital products:
- Photography and videography
- Educational resources
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Photography and videography
If you’re a shutterbug, there are many types of digital products you can put together for your audience.
#1: Stock photos
We’re all tired of seeing the same old cheesy stock photos. Turn your lens toward shooting stock images that stand out. You can charge a monthly fee (like ConvertKit creator Alicia does with Pixistock), or you can do a pay-per-download model.
You can shoot a wide range of stock photography images or choose a niche, like animals, holidays, or sports.
#2: Stock videos
85% of businesses use video as a marketing tool (up from 61% in 2016), but not all small businesses can afford custom videography.
And as more businesses turn to video, so will the demand for affordable solutions.
ConvertKit creator, Chic Voyage Productions, offers unique travel stock videos of different cities around the world. I love how niche his content is; it shows how you don’t need to cast a wide net to catch big fish!
#3- #9: Other digital product ideas if you are interested in photography/videography:
- Lightroom mobile presets
- After Effects templates
- Video LUTs
- Mockup images
- Mockup videos
- Scene creator
- Calendar with your photography
Some people learn best by reading. Others prefer video courses or podcasts.
My point? There are a variety of different ways you can teach your audience something. And as a bonus, you’d don’t need to be physically present to teach your audience.
Let’s talk about different digital products to sell if you want to teach.
eBooks are fantastic digital products to sell and get new customers. You can sell them on your website or upload them to Amazon for a wider reach.
I decided to take a few modules from my eCourse and turn it into an affordable eBook. This way, I can reach my audience members who aren’t ready – or didn’t want to – commit to a course.
Putting an entire course together is time-consuming. If you want to teach but aren’t ready to put a full course together, consider selling tutorials. Tutorials are a great way to teach a portion of what you know to your followers.
A tutorial can be a standalone product or part of a bigger online course if you want to up-sell at the end of the tutorial.
If you’re teaching a complex subject, a simple tutorial might not be enough to dig in.
You can offer video courses to dive into complicated subject matters through:
- Powerpoint slides
- Audio recordings
- Video recordings
By offering video courses, you’re giving that feeling of what it would be like to be there live with you without the cost of hosting a live class.
ConvertKit member, Meera Kothand, sells a variety of digital products, including video courses. Since she has pre-recorded her lessons, she can offer several courses simultaneously without needing to go live for any of them.
#13: Email courses
If recording your voice or being on camera doesn’t float your boat, you’ll love this digital product idea: email courses.
Email courses give you direct access to your reader in their inbox where you can deliver:
- Text-based and exclusive content
- Links (to external resources or videos)
Email courses are ideal if you don’t want to set up a course portal for your students to access the material.
#14: Membership site
You might have years of experience and backlogs of videos, audios, or written lessons. Or maybe you have content you want to produce over time, but you don’t want to wait to get students in the door.
Membership sites are the ideal way to drip large amounts of content over time to loyal customers who come back month over month.
ConvertKit member Sharon, with Practically Enlightened You, sells a yoga membership to her audience where they receive livestream and recorded classes.
#15: Meal plans
If you're one of those savvy cooks who have your meal plans written up and recipes all ready to go each week, consider packaging custom meal plans for your readers. Meal plan and recipe packages range from monthly subscription models to one-time downloads.
#16-#18: Other digital product ideas if you are interested in creating a resource:
- Online workshops/webinars
- Workout plans/videos
- Digital cookbooks
On days when my to-do list feels never-ending, templates save my sanity. Templates are one of the most popular digital products. On Etsy alone, there are over half a million monthly searches for the term “templates”.
Let’s look at some of the different templates you can offer.
#19: Legal templates
Put that law school degree to use and help your audience protect themselves with legal disclaimers. Templates can range from copyright infringement text for the bottom of a website to fully-blown customizable contracts.
Sam Vander Wielen is a former lawyer turned digital entrepreneur (and ConvertKit creator!) who shares her legal knowledge through templates and trainings.
#20: Instagram templates
On-brand Instagram Stories are challenging to create with Instagram’s native story editor. Not only are your font choices limited, but without hexadecimal color codes, it’s difficult to select branded colors.
Instagram Story templates solve the above challenges by giving users the ability to create stunning stories without knowing design. Using Instagram Story Templates, the end-user adds their own text, color, and imagery to the template and uploads it straight to their Stories.
Allie Bjerk sells Instagram Story templates to help busy creators cut back on their content-creation process.
#21-#29: Other digital product ideas if you want to create templates:
- Resume templates
- Cover letter templates
- Instagram templates (stories and posts)
- Media kit templates
- Pinterest pin templates
- Wedding invitations
- Powerpoint templates
- Brochure templates
- Email sequence templates
If you’re a designer (or a creator with a passion for design), you have lots of options for different digital content to sell within the design category.
Let your audience adorn their office walls with your art, hand lettering, or photographic prints. Offering ready-to-go (or even printable) artwork helps your followers bring more of your work into their life.
ConvertKit creator, Simple Made Pretty, sells digital artwork in her shop.
From decals to SVG files, there’s a variety of different ways you can package up your artwork to sell online.
Many people know how to sew, but pattern creation is an art that few are gifted with. If you have the talent and willingness to share, offering instant download patterns on your website is a smart move.
Helen’s Closet Patterns is one of our creators who offers a variety of sewing patterns for purchase.
If you constantly draw, doodle, or sketch, consider creating some digital printables for your audience.
ConvertKit creator Calm and Colorful offers both print and digital versions of their coloring book, so their customers can choose which they prefer.
Coloring books can range from realistic to abstract and cater to young and old alike.
#33-#42: Other digital product ideas if you are interested in design:
- Procreate brushes
- Illustrator brushes
- Vector graphics
- 3D graphics for augmented reality
- Premade color palettes
- Planners (it can also be a printable planner)
- Backdrops for video chats
If you’re going through this list and thinking to yourself, “I can’t design, I can’t make templates, and I’m helpless with a camera,” recordings might be the perfect digital product for you.
#43: Audio recordings
If you’re a podcaster at heart, audio recordings are the perfect digital product idea. To some, audio content can be easier to package together as it doesn’t require being “camera ready.”
The Infinity Call is a subscription-based meditation program that provides users with audio recordings for purchase.
#44: Original music
Podcasts, video intros, YouTube channels, and promotional bits all need music. Musicians have the unique ability to sell original music for download in a package or as individual tracks.
ConvertKit creators, Throw the Fight, sell their music as albums on their website.
You can sell single songs or even jingles for your audience to purchase!
#45: Coaching recordings
You’ll want to get permission from your clients to do this, but recording and selling your coaching sessions can be incredibly beneficial. Sometimes we don’t know what we don’t know, but hearing someone else’s question could jar something for us. Listening in on another person’s coaching session could be priceless, and it’s worth exploring if your audience would be interested.
Janet Lansbury sells access to recorded phone consultations.
The audio recordings are a fraction of what a consultation with Janet would cost and appeal to a segment of her audience who can’t afford her private consult fee.
#46-#50: Other digital product ideas if you want to sell recordings:
- Sound effects
- Instrumental recordings
Another highly popular digital product category is the tech sector. If you consider yourself good with code, there’s an audience of not-so-techy people who are willing to buy your products.
#51: Website plugins
If you like solving problems, a plugin might be your digital product of choice. Maybe you want to build the best social media buttons, email opt-in pop-up form, or blog comment platform. If you can build it, a plugin is a way to see some revenue come in consistently over time as the awareness around it grows.
Take a look through Code Canyon’s top-selling plugins of 2020 to see which ones are in highest demand:
Remember, you’ll likely need to offer some type of support for your plugin, so this product isn’t entirely hands-off.
#52: Apps and software
Ahem. We might be a bit biased here, but building software (like, oh, the best email marketing software out there) can lead to big growth over time. You can start small with an iPhone or Android app, or you can go big with a software platform.
Doug Pew Music is a member of our ConvertKit community and has created a music app for his community of musicians, songwriters, and composers.
#53: Website themes
We all want our website to stand out. If you have the chops to build a custom theme from scratch, consider packaging it up and selling it to others. Selling a theme gives you an opportunity to also sell add-ons for the theme, courses on how to use the theme, and even membership sites for your theme users.
Sugar + Code offers a variety of feminine-looking WordPress themes to suit their audience.
#54-#63: Other digital products to sell if you are interested in IT and tech:
- Landing pages
- Photoshop plugins
- Illustrator plugins
- Browser plugins
- CGI models
- Copy and paste code snippets
- Analytic templates
What digital product will you sell?
The sky's the limit if you want to sell digital downloads. After you choose the best dig online, it’s time to bring your idea to life.
With ConvertKit Commerce, you can sell your products directly through ConvertKit. No need to worry about payment processors, building landing pages from scratch, or setting up an ecommerce storefront – we’ve got you covered!
Start using ConvertKit Commerce to sell your digital products and build your independence!