The 10 best landing page builders + the top features you should always look for!

Launching something new into the world might feel sweet—but there’s no sugar-coating the fact that it’s hard work.

Even the most seasoned creators struggle with the time and effort required to design a website, collect leads, and grow their audience.

However, if you’re not a designer by trade, you can still create beautiful, high-converting landing pages to grow your audience and business—all you need is a great landing page builder and a pinch of creativity.

To make things extra simple, we created this list to help you find the best landing page builder for your unique needs.

Our 10 favorite landing page builders to create a page with a small budget

We looked at dozens of landing page builders and picked out the 10 best (click each link to jump straight to the review of that tool):

• #1 Kit
• #2 Carrd
• #3 Ucraft
• #4 Site123
• #5 Landbot
• #6 Umso
• #7 Google Sites
• #8 ConvertFlow
• #9 Grapedrop
• #10 ReadyMag

We thoroughly tested each tool by recreating the below landing page:

The goal wasn’t to match the design—instead, we tried to get a complete landing page up and running in under 15 minutes, gratis!

#1 Kit – Best landing page builder for scaling your creator biz

At Kit, we set out to build a platform that does more than just email marketing—it’s designed to support creators in making a living from what they love. With tools like our easy-to-use landing page builder, Kit offers creators everything they need to connect with an audience, grow a business, and generate income.

Why we created Kit

We wanted Kit to be a true all-in-one solution to easily build landing pages that help creators achieve their goals.

That’s why our landing page builder allows creators to set up beautiful, no-code landing pages, collect leads, and even sell products—all without needing a separate website.

What we love about Kit

• We’ve crafted landing page templates for any project type—whether it’s a product launch, an e-book, a podcast, or a video
• Personalize your pages with your own domain, or start for free with one of our kit domains
• Our Unsplash integration gives you access to professional images at no cost to enhance your landing pages
• Create dynamic, customizable forms that gather subscriber data with tags and custom fields for easy organization
• Responsive mobile design means Kit’s landing pages look engaging on any device
• Customizable incentive and confirmation emails to give away a lead magnet

Kit conclusion

We’re passionate about helping creators succeed, which is why we’ve built a platform that removes common technical headaches that occur when building landing pages. 

Our platform is easy to use and understand, meaning you can quickly get started building customizable landing pages that grow a loyal audience.

Sign up to build your next landing page with Kit for free!

#2 Carrd – Best landing page builder for creators with little time

Carrd is more than just a free landing page builder—it’s a powerful platform for creating simple and responsive sites. Carrd lets you spin up single-page websites for any purpose in just a few minutes.

Our experience with Carrd

Carrd offers a wide range of templates to get you started, and you don’t even need to create an account until you’re ready to publish your site.

The editor is straightforward—you can quickly add blocks for text, images, videos, forms, and links, as well as containers to align items side-by-side and controls for fixed headers and footers. Click any block, and a sidebar opens to let you edit the contents and style of the chosen element.

The size of each block adjusts automatically for mobile devices, and there’s a handy mobile preview button to switch the editor into responsive mode.

Carrd pros

• Carrd’s free plan allows you to build up to 3 sites with Carrd branding and a “.carrd.co” URL
• The landing pages are responsive on different devices
• Over 100 landing page templates to choose from
• A fast and flexible option for those who want to launch a new product or service quickly without spending a lot of time or money on a new website
• Integrations available on pro plans (like Google Analytics and Kit)

Carrd conclusion

Although Carrd’s free version doesn’t let you integrate email forms to your landing pages to grow your list, the free version is excellent for quickly creating a click-through landing page or a simple portfolio.

#3 Ucraft – Best landing page builder for creators just getting started

Targeted at small business owners, online creators, and bloggers, Ucraft aims to be the easiest way to build a clean and responsive landing page.

Our experience with Ucraft

Every element in Ucraft’s builder can be dragged and dropped anywhere on the page, so you won’t need to know any code to create a beautiful squeeze page.

The downside of Ucraft? Since it’s primarily a full site builder (and not just a landing page builder), landing pages feel like an afterthought, and you need to pay for features beyond simple text and buttons. The free version lacks basic integrations like SEO capabilities, ecommerce, and lead generation forms, which could be a dealbreaker for many creators.

Ucraft pros

• A selection of free and premium templates
• No code drag and drop builder
• Responsive landing pages
• Basic elements like images, videos, image sliders, your logo, icons, accordions, buttons, and text
• Pre-built blocks you can use anywhere on your landing page

Ucraft conclusion

Overall, Ucraft’s landing page builder is easy to use if you want a landing page to share information with your audience.

#4 Site123 – Best landing page builder for building simple landing pages

Site123 is the best landing page building for creators who want to get a landing page up in a few clicks—it’s that easy.

Our experience with Site123

When building a landing page with Site123, I had plenty of pre-made widgets to add to my page like FAQs, events, and music players—perfect for musicians.

But the simplicity meant I had much less control over the look of my landing page. Unlike other landing page builders, Site123 doesn’t have templates. And if you want to track analytics, you’ll need to upgrade to a paid plan.

Site123 pros

• Choose from 10 different landing page structures
• Change the colors and typography of your entire landing page with the click of a button
• Custom domain integration
• Logo maker to build and add a new logo directly to your landing page
• Widgets to customize your site

Site123 conclusion

With Site123, you can have a landing page ready in a snap. Unfortunately, you’re limited to one style of landing page, and you can’t choose between different templates. This simplicity might be a turnoff for professional creators who want a tad more customization, but could be ideal for those who get overwhelmed with too many options.

#5 Landbot – Best landing page builder to include a chatbot

Landbot is somewhat unique in the world of landing page builders and lets you create interactive, conversational landing pages, giving you the perfect opportunity to learn about your visitors!

Our experience with Landbot

Landbot’s delightful signup process uses their own chatbots to help you get up and running. You can choose between Casual or Elegant styles for your squeeze page and customize the colors to match your brand.

After setting up your page, you can embed your chatbot in an existing website or grab the share link to access the page directly. You can arrange blocks within the drag-and-drop builder to send messages or prompt visitors with questions, collect email addresses from leads automatically, or even take over the chat yourself.

Landbot pros

• Zapier integration to add leads into your email marketing platform
• Simple setup
• Google Analytics functionality
• Different templates
• Different fonts and colors available

Landbot conclusion

Although Landbot isn’t a traditional landing page builder, it’s an excellent option for learning more about your audience and giving them a unique experience.

#6 Umso – Best landing page builder for startups

For startups looking to launch a website or landing page in a hurry, Umso is a strong contender.

Our experience with Umso

Umso offers a step-by-step questionnaire to help you quickly create a page that meets your needs. After filling out the questionnaire, Umso presents you with trendy pre-made landing pages to pick from. You can click the randomize button to go through more templates.

While the number of templates is limited, they give you enough flexibility to make your designs stand out while also looking great on tablets and mobile devices.

Umso pros

• SEO options to edit the meta title and description
• Built-in lead generation
• Add third-party scripts like Facebook pixels and Google Analytics
• Ability to add custom code for those who want to customize their site with HTML
• Add team members to collaborate on your landing page with you

Umso conclusion

With Umso, you can have a trendy landing page built relatively fast. If you want to collect leads, pair Umso with Zapier to funnel your leads to your email marketing platform automatically.

#7 Google Sites – Best landing page builder for simple lead-capture pages

I almost left Google Sites off this list since it isn’t technically a landing page builder. But it’s free, and it turned out to be a fantastic tool for creating a lead-generation page on a budget.

Our experience with Google Sites

Creating a landing page to collect leads with Google Sites is easy, and I was able to whip up a page in a few minutes.

You first need to create a form separately using Google Forms, at which point you can select it from the list in the Google Sites editor and drag it (along with other content blocks) around the page to adjust the layout.

Since the designer is tightly integrated with other Google products, you can embed YouTube videos, calendars, maps, and other design elements.

Google Sites pros

• Ability to use custom domains
• Ready to go in minutes
• Simple and straightforward
• Templates to choose from to jumpstart the process
• Zapier integrations
• Google Form integration to collect leads

Google Sites conclusion

While it’s not the prettiest, pairing Google Sites with Zapier lets you patch together a functional landing page and lead collection system. If you need to throw together a quick form for validating a new product idea or generating leads, Google Sites is hard to overlook.

#8 ConvertFlow – Best landing page builder for creators selling multiple products

ConvertFlow is another landing page builder with unique features geared toward creators with a strong ecommerce presence. Creators who want landing page software to help them increase AOV, LTV, and implement strategies like cross-selling and upselling will love ConvertFlow.

Our experience with ConvertFlow

ConvertFlow offers a variety of responsive landing page templates for different needs. You can choose to host your landing pages directly within their platform or embed your forms on other sites.

But ConvertFlow’s real party trick is multi-step forms: Instead of requiring users to fill out lengthy email forms, the designer lets you break forms up into two pages—the first with an easy-to-answer question and the second with the remaining form fields. By breaking forms up into more manageable steps, users feel less intimidated by lengthy forms, and you get more signups—it’s a win-win.

ConvertFlow pros

• Connects to popular email marketing platforms (like Kit) for lead collection
• Funnel builder
• Quiz funnels
• Stylish landing page templates
• Responsive landing pages
• Drag-and-drop builder
• Option to add custom code

ConvertFlow conclusion

ConvertFlow is a favorite landing page tool for creators who want to take advantage of conversion rate optimization techniques (like upselling, crosselling, and multi-step forms). With ConvertFlow, you get granular precision over how your landing pages fit into the overall customer journey.

#9 Grapedrop – Best landing page builder for crisp landing page designs

If you love tweaking every pixel of your design, Grapedrop might be the hidden gem you’ve been searching for.

Our experience with Grapedrop

I began testing Grapedrop expecting it to be just another landing page tool and was pleasantly surprised to discover how much power it packed.

After choosing from a range of templates, Grapedrop’s editor has options for customizing practically every element of the design, with options ranging from spacing to CSS transitions.

The landing page editor reminds me of tools like Photoshop, which might be overwhelming for someone who doesn’t have design experience.

Grapedrop pros

• Drag-and-drop landing page builder
• Custom code blocks
• Integrated with Google Fonts so you have a vast font selection
• Responsive designs for all pages
• Highly-customizable
• Ability to add CSS to your elements

Grapedrop conclusion

While Gradedrop’s flexibility makes the learning curve a little steeper than some other tools on our list, the provided templates make getting started simple.

#10 ReadyMag – Best landing page builder to create highly personalized landing pages

Readymag is another free site builder perfect for creators who want total creative freedom and aren’t afraid to get their hands dirty.

Our experience with ReadyMag

ReadyMag is a true drag-and-drop builder allowing you to move elements wherever you like on the page.

This feature gives creators laser precision over their designs. It even lets you design the mobile version of your landing page separate from the desktop view. However, this means you’ll need to design your landing page twice, and creators looking for a quick out-of-the-box solution might not enjoy doing twice the work.

ReadyMag pros

• Integration with Unsplash where you can quickly find stock photography to add to your landing pages
• Ability to add pop-ups to your landing page
• Drag-and-drop builder
• Highly customizable to reflect your unique brand
• Customizable mobile design
• Hotspots so you can include additional context

ReadyMag conclusion

Overall, Readymag is a great platform for online business owners looking to get started with their first landing page.

That being said, the free plan is fairly basic and doesn’t allow for analytics integrations or lead collection—for that, you’ll need to spring for the premium plan.

Tips for spotting great landing page creators (free or paid)

While the above ten landing page builders get our stamp of approval, there are five factors to keep in mind if you choose to do a bit more research yourself.

1. They should be easy to use

The best landing page tools have almost no learning curve and offer free landing page templates to help you whip up a sleek page, fast.

Ideally, you should be able to go from signing up to launching your first landing page in under 15 minutes. If you find yourself struggling to navigate the tool, it might be time to look for another one.

2. You should have flexibility and control over your designs

Good landing page creators offer a wide range of features so you can design a landing page that matches your brand. Adding videos, images, text, and other content should take only a few clicks—and you shouldn’t need to know any code to create your first landing page.

3. They should integrate with the tools you’re already using

Most landing page builders give you the option of integrating into your existing email marketing platform so you can automatically deliver lead magnets and build your email newsletter.

If the landing page builder you’re looking at doesn’t offer integrations, you might want to consider something else.

4. Each landing page should work well across all different devices

Mobile responsiveness is a standard best practice for landing page design. Since mobile devices now make up over half of all web traffic, your landing pages must work across different screen sizes and device types. Otherwise, you risk losing subscribers (and customers).

5. You should get insight into your landing page’s performance

Your landing page builder should also integrate with Google Analytics or offer built-in analytics tools so you can collect and analyze your landing page metrics.

By measuring how your landing pages are performing, you’ll be able to spot opportunities for improvement and increase your conversion rate over time.

Ready to launch your next landing page for free?

Beautiful landing pages shouldn’t require a team of designers and developers—and they certainly don’t need to break the bank. The top tools make it painless to launch your new product, validate your idea, or gather leads and customers for your online business.

No more excuses: it’s time to launch your ideas into the world!

Sign up for our free landing page builder today, and you can build a lead generation page and start collecting subscribers in just a few minutes.