Thanks for being interested in contributing to Tradecraft, ConvertKit’s blog. ConvertKit is more than just an email marketing software company—and Tradecraft is more than just a traditional email marketing blog.
We're a publication at the intersection of online commerce and creator culture. The world belongs to creators—we believe sharing what you love is the best way to connect with your followers and grow your business.
Our blog dives deep into every topic creators need to grow their audience and earn a living online. Think: paid newsletters, social media, ecommerce, vlogging, copywriting, courses, landing pages, and more.
We exist to help creators earn a living online. But what exactly is a creator?
We believe a creator is anyone creating original work. That means a creator can be a:
Podcaster, musician, YouTuber, course creator, author, freelancer, coach, photographer, blogger, chef, athlete, and so much more.
If your article idea is accepted, please think about these creators as your write and source examples.
These posts cover a ConvertKit-related feature or tool that you’ve used to grow and connect with your audience, and earn a living with your business. (Think how you use ConvertKit Commerce to sell your private podcast experience or your visual automations set up the pitches your advanced audience your high-priced courses.) There should be screenshots of inside your ConvertKit account to show readers exactly how you accomplished your goals as well as a how-to section where readers can get defined steps to apply the same techniques.
Examples:
The power of a niche: How Monica Lent built a thriving paid community for developers
How switching to ConvertKit helped double my newsletter subscribers
These posts give readers practical insight and the how-tos to what it takes to create and grow a successful online business. These posts should include examples from your or other creators, original quotes, graphics, and data. There should be solid takeaways that a reader can execute on as soon as they finish reading your post.
Examples:
How to repurpose your blog posts into an ebook you can sell
You don’t need a giant email list for a successful launch
Successful contributions to Tradecraft include:
Once you’ve submitted your article idea form, we’ll review your request and let you know if your topic has been approved. (This could take a few weeks. We’re a super busy team so we’ll only be able to respond to pitches we accept.)
If it’s approved, we’ll send you our full Tradecraft writing guide for style and formatting purposes and ask you to send us an outline in a Google Doc.
We'll review your outline, provide feedback as appropriate, and give you the go-ahead to start your draft.
Write your draft in a Google Doc, and submit it to us. When you submit your draft, our blog editor will review it and leave edit suggestions and feedback.
After you apply the edits, send it back to us. Our editor will clean up the post and schedule it in our editorial calendar for publishing.
Why your article idea might not make it:
Fill out this form with your article idea: