Our Values
Our Values
Teach everything you know – We teach everything we know for the benefit of creators and the broader tech industry. We encourage our community to do the same.
Create every day – Our best days are the ones when we create. Every person on the team is a creator and can roll up their sleeves to help build a better product and company. We believe consistent progress every day leads to incredible results.
Work in public – We share everything from our soaring successes to our epic failures because it helps us learn together. Besides, if we aren’t willing to sign our names to our work and put it into the world, we’ll never truly reach our potential.
Default to generosity – We make an impact by generously serving others. We’re a team of people who care deeply about one another, the creator community, and the wider world around us.
Creator success is our success – Every project we choose, every feature we build, every story we tell — they should all tie back to helping creators succeed. When creators grow their audiences, earn a living, and support their families, we all win.
Do it with excellence – When we choose to do something, we set the bar high. We iterate our way to excellence. When we can’t, we say no. When we say yes, we go all in to reach our potential. We have fun while doing the best work of our lives.
Our Unfair Advantage
Sure, we built the best creator marketing platform on the web for online creators. But our real unfair advantage has nothing to do with our product, nothing to do with working remotely, and nothing to do with how much money we make.
Our unfair advantage is that we care more.
From the way we serve customers who need help to the way we create educational content to the features we build to the way we sell…
When you interact with our team, you’ll know you’re talking to a real human who cares most about helping you succeed as an online creator by earning a living doing something you love.
You can compare features to features for every email marketing tool on the web. You can compare our support hours. You can compare our deliverability ratings. We’ll probably win on all of those things if you’re an online creator.
But that’s not why you should choose Kit. You should choose Kit as the email tool you use (or maybe even the place you choose to work!) because we’re going to care more than anyone else about helping you reach your full potential as a creator.