One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”
Here is our monthly deliverability report to answer that question:
If you missed previous Deliverability reports, you can check them out below:
In June, ConvertKit sent over 1.2 billion messages (1,278,171,554 to be exact).
When messages are sent, they can be delivered, or they can bounce. For more details on how email deliverability operates, check out our blog post here. But for a little TLDR- The more messages delivered, the better!
It is inevitable for some messages to bounce due to invalid addresses, full mailboxes, etc., but a good delivery rate indicates healthy deliverability for ConvertKit. We consider a system-wide delivery rate of 98% and above to be very healthy.
In June, our system-wide delivery rate was 99.7%.
This high delivery rate indicates a healthy reputation for ConvertKit, which gives our customers a solid foundation for their email deliverability. To get even more detailed about how well we’re performing, it helps filter down by mailbox provider.
Here are the top 5 domains ConvertKit sends to in terms of volume:
762 million messages
Delivery rate: 99.91%
131 million messages
Delivery rate: 99.92%
97 million messages
Delivery rate: 99.76%
30 million messages
Delivery rate: 99.95%
13 million messages
Delivery rate: 99.78%
The average open rate of all emails sent through ConvertKit was 30%.
Senders often ask how their open rates stack up to others. The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example). However, here’s a general scale you can use to measure your performance:
I talk more about open rates and why they aren’t always reliable in this article.
The average click rate across ConvertKit accounts was 5.3%.
We calculate click rate by dividing the number of subscribers who clicked a link by the total number of subscribers who received the email.
Similarly, the average click-to-open rate was 15.42%. This is calculated by dividing the number of subscribers who clicked a link by the number of subscribers who opened the email.
Our system-wide complaint rate remained over 10x lower than the industry standard
A complaint is when a subscriber marks a message as spam. An elevated complaint rate is a signal that the sender’s quality of mail isn’t good. We have a team dedicated to ensuring that the recipients want the mail sent from ConvertKit.
In the email industry, a complaint rate of less than 0.1% is seen as healthy. ConvertKit’s complaint rate in June was 0.0046%, which speaks to the high quality of mail sent by our customers and the healthy reputation of our infrastructure.
Deliverability tip of the month:
Have you checked out your previously complained subscribers lately? Every now and then, it can be helpful to take a look at the subscribers who marked your messages as spam and see if you can spot any trends. Auditing your complained subscribers can help you catch issues you weren’t aware of, such as sending too frequently or list bombing.
Industry news and ConvertKit updates
The Deliverability Defined Podcast
We’ve been having so much fun releasing more episodes of our deliverability podcast! Here are the episodes we released in June:
- Episode 17: How's your email reputation?
- Episode 16: What makes a good subscriber?
- Episode 15: Why are my open rates dropping?
- Episode 14: How to use Twitter to build your email list
- Episode 13: How to level up your emails with automation
Follow us on Instagram at @DeliverabilityDefined for weekly deliverability education and tips.
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