Our Mission, Vision and Values

ConvertKit is on a mission to help creators earn a living online. Here's why we do what we do and how we get it done.

Our Mission

We exist to help creators earn a living.

(What’s a creator? A creator might be a blogger, author, maker, YouTuber, poet, painter, musician, podcaster, chef, designer, or teacher. What binds the creators we serve together is that they make a living doing work that matters, and they earn that living online.)

Our Vision

In order to truly make a dent in our mission through our work, we’re going to need scale. But we want to scale in the way that is best for ConvertKit, not just the path of least resistance. We believe every creator should be able to earn a living from their craft online and every dollar we make as a company means we’re getting better at serving our mission.

Our vision has five parts:

$1,000,000,000 made by creators using ConvertKit – Yes, that's a billion. Our success is measured by the success of our customers. If we’re not helping creators earn money, we’re not helping them earn a living.

$100,000,000 in annual recurring revenue – Earning $100M in a year will put us in rarified air. Not many companies ever make it here, but we’re not most companies.

250,000 creators using ConvertKit – We want to make earning a living as an online creator a valued, popular, and respected career path. That starts with expanding the number of people earning a living online.

100% remote with the smallest possible team – Why do it the easy way when you can do it the ConvertKit way? We believe a small team gives us the opportunity to focus on what matters most, including pushing our team to do the best work of their lives, staying profitable to be able to reinvest in our product, team, and customers, and giving back to the communities where we live, work and play.

100% independent – We won’t sell, raise venture funding, or give up control. The creators we serve are our investors.

We don’t know how long it will take, and we don’t care. Achieving this vision is the embodiment of our mission and it’s why we exist.

Our Values

Teach everything you know – We teach everything we know for the benefit of creators and the broader tech industry. We encourage our community to do the same.

Create every day – Our best days are the ones when we create. Every person on the team is a creator and can roll up their sleeves to help build a better product and company. We believe consistent progress every day leads to incredible results.

Work in public – We share everything from our soaring successes to our epic failures because it helps us learn together. Besides, if we aren’t willing to sign our names to our work and put it into the world, we’ll never truly reach our potential.

Default to generosity – We make an impact by generously serving others. We’re a team of people who care deeply about one another, the creator community, and the wider world around us.

Creator success is our success – Every project we choose, every feature we build, every story we tell — they should all tie back to helping creators succeed. When creators grow their audiences, earn a living, and support their families, we all win.

Do it with excellence – When we choose to do something, we set the bar high. We iterate our way to excellence. When we can’t, we say no. When we say yes, we go all in to reach our potential. We have fun while doing the best work of our lives.

Our Unfair Advantage

Sure, we built the best creator marketing platform on the web for online creators. But our real unfair advantage has nothing to do with our product, nothing to do with working remotely, and nothing to do with how much money we make.

Our unfair advantage is that we care more.

From the way we serve customers who need help to the way we create educational content to the features we build to the way we sell…

When you interact with our team, you’ll know you’re talking to a real human who cares most about helping you succeed as an online creator by earning a living doing something you love.

You can compare features to features for every email marketing tool on the web. You can compare our support hours. You can compare our deliverability ratings. We’ll probably win on all of those things if you’re an online creator.

But that’s not why you should choose ConvertKit. You should choose ConvertKit as the email tool you use (or maybe even the place you choose to work!) because we’re going to care more than anyone else about helping you reach your full potential as a creator.

Join us!

If you think this work matters as much as we do, you should consider joining us. Check out our careers page and see if you fit any of our currently available roles.