Don’t rent your audience. Own it with an email list. You can create a deeper connection with your fans by reaching them directly in their inbox with personalized email marketing updates that turn causal listeners into superfans—no algorithms getting in the way. The stronger the connection with your fans, the more control you’ll have over how you earn a living with your music.
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Make music on your own terms
Throw the Fight have spent years making music and cultivating an engaged audience. Growing and owning the relationship with their fans means they can continue to put out music on their own terms.
“Email marketing is our #1 tool to stay in touch with our audience, sell merch (when we can’t tour), and promote our shows and releases. Your email list is data that you own and it’s the only reliable way to reach your audience. ”
Ryan Baustert, Throw the Fight
Fund your career
Adanna Duru’s star may have started rising with appearances on The Voice and American Idol, but she’s been singing and working in music since she was 14 years old. To continue funding her music career, Adanna recently transitioned her private vocal coaching to online courses and uses email marketing to communicate with hundreds of different people at the same time.
“Keeping track of all my leads was incredibly difficult. I didn’t know how to organize my customers from non-customers. I felt individually responsible to be on top of each person I saw as they subscribed. But now, my email sequences do all that for me.”
Adanna Duru, Pop & R&B Artist
collect email addresses
Grow your fanbase
Collect email addresses
Remember the old days of collecting email addresses at the merch table with a notebook and pen? Now that notebook has gone digital so you can promote your music everywhere and keep fans both old and new in the know.
Create forms, pop-ups, landing pages
Use landing pages designed for musicians to create an easy way to promote your next album, embed your music videos, and link out to social platforms and places to download music.
& build relationships
Turn casual followers into diehard fans
Write simple emails
To build the kind of relationship with your followers that turns them into loyal fans, you need to consistently send valuable content. Our email editor helps you set up a simple and clean writing experience so connecting with fans is as easy as emailing your friends.
Send relationship-building content
Organize your audience into segments based on their interest, location, and more to send them content you know they’ll be excited about. Playing a show in Denver? Send an email to fans in the area. Re-releasing an old album? Give fans who originally bought it early access to the new version.
Earn a living
Sell music directly to your fans
Create customizable product pages for your EPs, albums, private virtual concerts or fan club memberships with a simple checkout flow. And our low transaction fees (just 3.5% + 30c per sale) mean more money goes directly into your pocket.
Promote like a pro
Make marketing easy with ConvertKit automations. Create automated email flows based on your fan’s interest to promote your merch, get them excited about an upcoming album release, sell tickets to shows, or simply keep fans up-to-date on what’s happening next.
Creator Sessions
A series featuring at-home concerts where artists share the behind-the-scenes of their songs
Start building a strong connection with your fans—for free
ConvertKit’s Free Plan gives you all the features you need to own the relationship with your clients from the beginning.
