Kit Acquires SparkLoop to Double Down on Goal to Pay Out $1 Billion to Creators
June 9, 2023
With the acquisition of SparkLoop, Kit gives creators even more ways to grow their audience and unlock new income streams through newsletter referrals and Paid Recommendations.
BOISE, ID — Today, Kit, a marketing platform built to help creators make a living, announced the acquisition of SparkLoop, the #1 growth platform for newsletters. With this addition, Kit is another step closer to its goal of paying out $1B to creators.
SparkLoop’s Paid Recommendations are a critical piece of this puzzle that will reinvent how creators grow their subscriber lists and generate income.
The SparkLoop acquisition changes the game for how creators earn a living by building momentum with their audience growth and powering audience acquisition for leading media brands and publishers.
This deal also provides SparkLoop customers with greater access to best-in-class creator marketing tools to help users expand their online presence and product offering with Email Marketing, Landing Pages, Automations, Commerce, Recommendations, and Brand Sponsors.
“After seeing what SparkLoop was building, it was obvious that they were pioneering a new way to get creators paid. And with this acquisition we see an enormous opportunity to build the #1 advertising marketplace used by newsletter creators to grow their audience,” said Nathan Barry, Founder and CEO of Kit.
The greatest impact of the acquisition on creators can be seen when Kit and SparkLoop are used in tandem as a flywheel that can help any creator scale their audience on auto-pilot and generate passive income.
Creators like Sahil Bloom are already seeing the benefits of this.
I’ve been able to grow my list at a rate of 50,000 subscribers per month from Free Recommendations. New subscribers see Brand Sponsor ads which generate income that I reinvest in other creators’ newsletters with Paid Recommendations. It’s crazy how many people are being added to my newsletter now!
Sahil Bloom, Founder of The Curiosity Chronicle
A new, native integration powered by SparkLoop Paid Recommendations is set for immediate release. The integration is designed to help creators of any size get discovered, grow their email list, and get paid while helping support and sponsor their peers.
SparkLoop will continue operating autonomously to focus on its mission of providing the best Paid Recommendations feature and growth tools to creators and 15+ email service providers (ESPs) that include ActiveCampaign, Campaign Monitor, GetResponse, and others.
The SparkLoop acquisition is just the latest example of Kit’s commitment to providing the best possible tools and resources for creators. With more than 100,000 creators sending over 2 billion emails each month, Kit is one of the largest creator communities in the world.
Creators can start growing their list with Free Recommendations and Paid Recommendations by signing up with their paid Kit account or starting a free 14-day trial.
About Kit
Kit is the leading marketing platform dedicated to empowering creators to connect with their audience and transform their passions into thriving businesses. With robust tools for commerce, automations, landing pages, newsletters, and email design, Kit offers creators new ways to grow their newsletters and increase their income. For more information visit: https://kit.com
X/Twitter: https://x.com/kit
Instagram: https://www.instagram.com/kit/
LinkedIn: https://www.linkedin.com/company/kit.com
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Media Contacts:
Paul Clarke | Triple Take paul@tripletake.co – 250-212-9471
Vijay Lalwani | Triple Take vijay@tripletake.co