ConvertKit Unveils the 2023 State of the Creator Economy Report: A Glimpse into the Thriving World of Creators

August 1, 2023

BOISE, ID – ConvertKit, the pioneering marketing platform built to help creators earn a living, is delighted to announce the release of the highly anticipated 2023 State of the Creator Economy Report. With insights gathered from 1,250 creators worldwide, this comprehensive report delves into the dynamic landscape of creators, their innovative approaches, and the emerging trends shaping their success.

In a world where creators are redefining how we connect and consume content, the 2023 report provides a deep dive into their experiences and aspirations. From digital content creators and marketers to writers, musicians, and artists, the creator economy continues to flourish.

Key highlights from the 2023 State of the Creator Economy Report:

1. Rise of Empowered Female Creators: Female creators are leaving an indelible mark on the creator economy, outnumbering male creators by nearly 2:1 in 2023. Their relentless pursuit of success and creativity has earned them the distinction of being the most likely to have earned revenue in 2022. While males still dominate earnings above $150,000, female creators are steadily closing the gap and empowering the creator community with their unique perspectives and talents.

2. Embracing the Power of AI: Artificial Intelligence (AI) is revolutionizing the creator landscape, providing innovative solutions and opportunities for content generation and automation. In 2022, 34% of creators incorporated AI tools into their workflows, and an overwhelming 51% are eager to experiment with them this year. From AI-powered image tools to language models like ChatGPT and creative visual generators like DALL-E, creators leverage AI to streamline their businesses and unleash their creative potential.

3. AI Adoption Across Creator Types: Marketers and digital content creators were the frontrunners in adopting AI tools in 2022. However, some creators, such as designers, musicians, photographers, filmmakers, and writers, have been cautious about integrating AI due to concerns about originality and copyright implications. Income levels also played a role, with mid-sized creators leveraging AI to automate tasks and enhance productivity.

4. Empowering the Creator Experience: Despite the challenges, creators remain passionate and satisfied with their work. In this year’s report, the majority rated their overall satisfaction at 7 or 8 out of 10, with podcasters leading the pack. Income levels also influenced satisfaction, with creators earning over $100,000 reporting the highest levels of happiness. The report offers insights into how creators are striving for better work-life balance, focusing on personal growth and finding fulfillment through their creations.

5. Addressing Creator Burnout: The demanding nature of being a creator makes burnout an ongoing concern. The 2023 report highlights that 47% of creators experienced burnout last year, with a significant portion enduring it for months or even an entire year. Recognizing the signs of burnout and taking proactive measures to combat it are essential for creators to maintain their well-being and nurture their creative inspiration.

Nathan Barry, Founder and CEO of ConvertKit shared his excitement about the report: “As the premier marketing platform that helps creators earn a living, we are devoted to empowering creators and fostering a thriving creator economy. The 2023 survey allows us to showcase the incredible stories, struggles, and triumphs of creators. They are the driving force behind cultural change and reshaping the way we perceive work.”

The 2023 State of the Creator Economy Report strives to equip creators, marketers, and industry professionals with valuable insights to spark creativity, nurture collaborations, and foster growth in the ever-evolving creator economy.

To access the complete report and explore these compelling insights, visit:
https://convertkit.com/reports/creator-economy-2023

About ConvertKit
ConvertKit is the leading marketing platform dedicated to empowering creators to connect with their audience and transform their passions into thriving businesses. With robust tools for commerce, automations, landing pages, newsletters, and email design, ConvertKit offers creators new ways to grow their newsletters and increase their income.

Media Contact
Charli Prangley — Creative Director
press@convertkit.com
‪(208) 402-5568‬