9 min read
Creating a best selling product idea in your ecommerce store doesn’t have to feel like rocket science.
If you have a million ideas swirling in your head, it’s easy to press the pause button until you pick one… but then never choose an idea to run with.
Rather than feel plagued by indecision, we want to share some examples to help you get the ball rolling.
Maybe you’ve been interested in dipping your toes into the world of ecommerce business for a while now but aren’t sure where to start. The great news is you don’t have to reinvent the wheel to come up with a new product.
Most products have already been created but that doesn’t mean there isn’t room for innovation.
As you begin brainstorming ideas for the kinds of products you may want to sell in your shop, we want to share what items are “hot” right now along with lessons you can take away from some of the top ecommerce sellers.
Are you tired of digital calendars? You’re not the only one! Many professionals are trading Google Calendar and iCalendar for a paper planner alternative. These paper products are usually beautifully designed and give their customers a chance to unplug from technology to plan their day, week, month, or even year.
Many planners have their own social media presence to help people learn how to get the most out of their product. Because planners are so visual, video content does extremely well. For example, Passion Planner is known for how they utilize YouTube to showcase their product’s features.
Another way Passion Planner has differentiated themselves is that for every planner they make, they give a portion of their funds to plant a tree. Since younger generations are especially interested in supporting socially conscious brands, this is a smart move.
Other planner companies worth following include Best Self Co., Day Designer, Simplified Planner, PowerSheets, Happiness Planner, and beyond. Many of them use Instagram to show how others are using their products, so it might be worth following along with what they do if you are looking for product ideas.
When looking at the Amazon best sellers for facial products, it’s probably not surprising to see acne reducing creams, cleansers, and gels at the very top. CeraVe and Differin Gel are among the most popular, but other facial products are disrupting the market.
Since the facial product industry is already extremely saturated with several long-time brands taking most of the market share, NERD Skincare decided to market their product differently. They invested in a highly entertaining social media video commercial which talks about the relationship their consumers have with acne.
The video went viral and has since generated over 23 million views on Facebook and another 700,000 views on YouTube. It helped the company go from unknown to a new competitor almost overnight. How might you use viral marketing techniques to grow your ecommerce brand product idea?
When you’re ready to buy a protective (or decorative) phone case or new pair of headphones, you’ll mostly likely look to Amazon first.
Target and Best Buy used to be the hot spots for smartphone accessories, but ecommerce stores give you so many more options. They’ve taken over much of the market. Why limit yourself to only a dozen designs in stores when you can access thousands over the internet?
If you are a designer but don’t want to worry about shipping and fulfilling orders, you may want to look into Society6. You can simply upload your artistic design and use it to create iPhone cases, pillows, art prints, coasters, tapestries, and more.
The possibilities are endless! This is a great way to run an ecommerce shop if you want it to be hands-off so you can focus on the part you love: designing.
You can get a subscription box for virtually any kind of popular product today. Want the best in beauty products? Look at Birchbox. Need curated items for pet care? Purchase BarkBox. Want to plant a garden? Invest in My Garden Box. Interested in saving yourself time in the kitchen with pre-prepared meals? Enter in HelloFresh.
You can even get themed subscription boxes for different stages of your life like moving into a new home, giving gifts to your bridal party, welcoming a new pet into your family, and so much more. The most popular subscription boxes either have a specific niche or a central theme.
Some subscription boxes rely heavily on influencer marketing. FabFitFun, which offers a collection of beauty and wellness products every month, is one of these brands. It’s not uncommon to see a past Bachelorette contestant or a lifestyle influencer repping the brand on Instagram.
Micro-influencer marketing is also starting to pick up speed so if you have a lower budget when you start your subscription box, this may be something worth looking into.
With so many highly manufactured products on the market, many consumers are interested in owning handcrafted goods. Millennials highly value artistry, making the demand for handmade products higher than ever before. Anything from wood sunglasses to custom carved cutting boards to wooden watches can be bought through ecommerce shops.
JORD is a great example of a brand that not only has a unique design with dozens of wood options but also focuses on customer service. Each of their watches comes with a hand carved wooden keepsake box with extra wooden cufflinks. You can even completely customize the design through their website.
And JORD is known for partnering with bloggers and influencers of all sizes. They have a thriving influencer marketing program and many of their sales are generated from their partners. It has helped them become the leading wood watch product on the market.
Many eco-friendly feminine care product companies have been founded within the last decade or two. This is because Millennial women have become more aware of how much waste they contribute during their monthly cycle. Products can come in the form of biodegradable panty liners, washable underwear, and reusable menstrual cups.
THINX, founded in 2014, sells a unique design for period-proof underwear that allows their customers to pick a style depending on their level of flow. They’ve been strategic about partnering with bloggers who care about women’s issues and aren’t afraid to open up this kind of conversation to the masses.
It only makes sense that an environmentally conscious brand like THINX would also be socially conscious. They allocate a portion of their proceeds to fund a feminine care educational program for girls who are between ten and thirteen years old. They also have given away almost 6,000 pairs of their period-proof underwear to those in poverty.
When reading this title, you might have thought we were referencing high-end, salon-quality shampoos and conditioners, but there are many more cutting edge hair products that are taking over the market.
With the rise of “hipsters” and the Movember movement (where men grow facial hair for the entire month of November), more men are looking for luxury beard care products. This can include beard oil, conditioner, and other grooming and clipping tools.
There are many specialty beard care products on Amazon but Honest Amish Premium is considered to be at the top. Not only are they the first result on Amazon when searching for beard grooming items but they are also highly reviewed.
To get ideas for how to market your own hair product, we recommend looking at Beardbrand, a men’s brand turned beard oil product company that has created educational YouTube content since 2012.
Eric, Beardbrand’s founder and primary YouTube content creator, has been using YouTube among other marketing platforms to sell his products since 2014. You can learn more about his journey here.
Because the market is so saturated, coffee and tea products have to find a way to differentiate themselves beyond their taste and the region it comes from. Knowing that they had many competitors, Baetea set out to create a different marketing plan.
Instead of trying to appeal to all audiences, Baetea creates all of their content around the theme of overall health and wellness. They believe tea should be a part of their customer’s active and balanced lifestyle.
Because of this focus, they work with fitness and nutrition influencers to market their list of products. You can learn a lot about niching down your product from their example.
We’ve only scratched the surface of all the kinds of products you can create. You may not feel like beard oil or day planners are the perfect fit, but we hope that by looking at what some of these best selling brands have gotten right, you can find inspiration for your own product idea.
Here are a few tips to keep in mind as you continue brainstorming product ideas:
Download this issue of Tradecraft as a PDF to read and reference at your own pace.