How do you solve the variety of challenges your customers, and potential customers, have, when they can’t really articulate what those challenges actually are? This is one of the biggest sticking points for many bloggers as their business grows, but if it’s done right, it can expand your reach in ways you never thought possible. In this conversation, David shares how to know you’re onto something and when you should step in with a solution, the simple thing he’s done to see his reach grow steadily over time, and what that buzzword “impact” really means to him.

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