Being a creator and running your business has always been a solo job. It’s all been on your shoulders to find new ways to add to your audience to keep your business growing. But that’s about to change.
At Kit, we’re building a full ecosystem that connects growing your audience and monetizing that audience all with our one platform making Kit the easiest way to earn a living as a creator.
At Craft + Commerce, we announced four groundbreaking tools and features that help creators like you connect and partner with other creators to build your audience, earn more, and do it all with an approach that creates a powerful cycle that drives continuous growth and success.
What’s next at Kit
Creator Network

We believe that collaboration is the key to success for creators. And the Creator Network is designed to make it easier than ever for creators to connect, share ideas, and grow their audiences together.
With Creator Network you can recommend and be recommended by other creators to grow your newsletter together. When they gain new subscribers, so do you. When you gain new subscribers, so do they. That means increased discoverability for your newsletter as you’re introduced to new audiences.
And with Kit’s already large user base full of creators of all niches and sizes, it’s easy to find creators writing about similar content to connect and partner with.
Learn more about the Creator Network
Sparkloop Acquisition: Paid Recommendations

We are super excited to announce that Kit has acquired SparkLoop, the #1 growth platform for creators. This acquisition will bring Paid Recommendations to those already using the Creator Network, expanding ways you can grow your subscribers lists and generate income with Kit.
The team at SparkLoop has built an amazing platform called the Partner Network that is powering all of our paid recommendations. Since the SparkLoop team launched their paid recommendations, they’ve paid out over $1.5 million to creators, and we see so much potential for this to continue growing as we bring it into the Kit creator ecosystem.
But the best part of this is that it’s an open marketplace. That means it’s not just creators on Kit sponsoring and earning from other creators on Kit. Any creator regardless of their ESP can earn while recommending their favorite big brands like Market Beat or The Hustle, or 1440. It also means that the marketplace will grow so much faster because you’ll have access to a lot more brands rather than just the brands that are on a single platform.
Paid recommendations are already integrated with over 15 email providers, so you can reach basically any brand that you want to.
Learn more about the SparkLoop acquisition
Programmatic Ads

Last year at Craft + Commerce, we announced the Sponsor Network and since then we’ve paid out over $1.3 million to creators. And while we’ve spent the last year building this side of our business, we weren’t able to help all creators.
There was more demand than we could solve with a traditional model. So for the last few weeks, we’ve been testing a new model, partnering with LiveIntent to offer programmatic advertising.
This partnership allows us to offer sponsorship placement with no minimum audience size.
- You’re guaranteed a fill rate with trusted brands.
- You can display ads in your email that are personalized to each subscriber.
Stay tuned for more about programmatic ads- coming soon!
Creator Marketplace
Imagine a future where Kit has a marketplace of email templates, landing pages, product pages, and automations that have been designed and built by creators for fellow creators to browse and purchase.
That’s the direction we’re heading.
We believe our Creator Marketplace will be another way creators can not only take their content to the next level through inspiration from their peers, but also have the opportunity to monetize their creativity through the power of community.
The first step to get us to this community-driven future is the ability to share the templates you’ve created. You can now create a share link with any landing pages, visual automations, or email templates you’ve built on Kit that anyone can seamlessly add to their account.
Flywheels that can grow your creator business
So how does this all come together? The ecosystem we’ve built for creators doesn’t just exist as a linear funnel. When strung together, they create a flywheel that makes earning more and growing audiences easier and faster the more it turns.
The flywheel approach creates a powerful cycle that drives continuous growth and success for creators who know how to harness it. As a creator, you can build flywheels for anything from content ideation to testimonial requests. But today we want to show you how to build a full growth flywheel with all the tools in our ecosystem.

You can connect all Kit features in a flywheel to create consistent growth for your email list and income
When you leverage the Creator Network for audience growth and create consistent connections and build loyalty through your newsletter, you can include sponsored placements in your newsletter through programmatic ads. And as you earn money through sponsored placements, opening up paid recommendation spots in your newsletter, and selling your digital products and services, you can reinvest that money you’ve earned right back into your business by paying for recommendation spots through the Creator Network (with a $5k minimum budget) to continue the flow of new subscribers added to your email list.
By continually cycling through these steps, you can experience exponential growth, enabling you to scale your businesses, and achieve long-term success.
Turn your audience growth on autopilot with Kit
With the addition of the Creator Network, paid recommendations, programmatic ads, and our future Marketplace, it really has never been a better time to be a creator with Kit. We’re so excited to continue supporting you as you grow your business and make it even easier for you to earn a living by building the tools and features you need to set up your flywheel and turn your audience and business growth on autopilot. Sign up today for a free trial.