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<p>With social media <a href="https://convertkit.com/resources/blog/twitter-to-email" target="_blank" rel="noopener">algorithms constantly changing</a>, it’s never been more important to diversify your marketing efforts as a musician.</p>
<p>Whether you want to build and sustain a deep relationship with fans, promote your music, or start teaching your best tips to other musicians, <a href="https://convertkit.com/musicians" target="_blank" rel="noopener">email marketing</a> can help you strike the right tone.</p>
<p>Granted, many musicians would rather be singing than typing emails. Thankfully, email templates exist to help you shave off time and effort spent creating email newsletters.</p>
<p>We’ll show you what an effective email template should look like and walk you through how to craft different email templates to help you sell products and increase your fanbase.</p>
<h2 id="chapter-1">6 key features of high-performing email templates for musicians</h2>
<p>To reap the benefits of using email templates, it’s crucial that you include certain elements. Here are six main features of every successful email template for musicians.</p>
<h3>Shows recognizable branding</h3>
<p>Ever received an email from a mailing list you recently subscribed to but couldn’t figure out what the brand was or when you even subscribed? A lack of recognizable branding can lead to such an experience. In those cases, frazzled email recipients could quickly unsubscribe, losing potential fans.</p>
<p>Make sure subscribers know who’s emailing them by including recognizable branding in your email templates. Two easy ways to do this are by:</p>
<ul>
<li><strong>Using a branded header</strong>: Your email header is a quick way to ensure that readers know who’s emailing them. Studies have shown people are <a href="https://www.sciencedirect.com/science/article/abs/pii/S0885201409000471" target="_blank" rel="noopener">more likely to remember pictures than text</a>. So using a brand logo, blog header, or other branded image will likely trigger more recognition than an email without a header. Your email header is most effective at the beginning of your email before readers lose their patience. Musician <a href="https://convertkit.com/resources/creator-stories/ryan-baustert" target="_blank" rel="noopener">Ryan Baustert</a> uses a recognizable header at the start of his email newsletters.</li>
</ul>
<div id="attachment_45528" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-45528" decoding="async" loading="" class="size-full wp-image-45528 lazy" data-src="https://media.convertkit.com/post/email-templates-musicians-07.jpg?fm=pjpg" alt="" width="1500" height="1076" data-srcset="https://media.convertkit.com/post/email-templates-musicians-07.jpg?fit=scale&amp;fm=pjpg&amp;h=430&amp;w=600 600w, https://media.convertkit.com/post/email-templates-musicians-07.jpg?fit=scale&amp;fm=pjpg&amp;h=735&amp;w=1024 1024w, https://media.convertkit.com/post/email-templates-musicians-07.jpg?fit=scale&amp;fm=pjpg&amp;h=551&amp;w=768 768w, https://media.convertkit.com/post/email-templates-musicians-07.jpg?fit=scale&amp;fm=pjpg&amp;h=423&amp;w=590 590w, https://media.convertkit.com/post/email-templates-musicians-07.jpg?fit=scale&amp;fm=pjpg&amp;h=240&amp;w=335 335w, https://media.convertkit.com/post/email-templates-musicians-07.jpg?fit=scale&amp;fm=pjpg&amp;h=1102&amp;w=1536 1536w, https://media.convertkit.com/post/email-templates-musicians-07.jpg?fit=scale&amp;fm=pjpg&amp;h=1469&amp;w=2048 2048w, https://media.convertkit.com/post/email-templates-musicians-07.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-45528" class="wp-caption-text">Using an email header enhances brand recognizability</p></div>
<ul>
<li><strong>Including your brand colors</strong>: Another important branding element is brand colors. Using the same colors in your website and newsletter improves brand consistency and boosts audience trust in your content. Again, it also ensures that they recognize the source of the email even without an introduction.</li>
</ul>
<h3>Includes a personalized introduction</h3>
<p>Personalization captures your audience’s attention because it makes them feel seen. Receiving an email addressed to you by name somehow feels more personal—almost like the sender <em>really</em> knows you. Musician <a href="https://convertkit.com/resources/creator-stories/chris-howes" target="_blank" rel="noopener">Christian Howes</a> gives all his emails a personal touch by using his subscribers’ first names in his greeting.</p>
<div id="attachment_45529" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-45529" decoding="async" loading="" class="size-full wp-image-45529 lazy" data-src="https://media.convertkit.com/post/email-templates-musicians-09.jpg?fm=pjpg" alt="" width="1500" height="824" data-srcset="https://media.convertkit.com/post/email-templates-musicians-09.jpg?fit=scale&amp;fm=pjpg&amp;h=330&amp;w=600 600w, https://media.convertkit.com/post/email-templates-musicians-09.jpg?fit=scale&amp;fm=pjpg&amp;h=563&amp;w=1024 1024w, https://media.convertkit.com/post/email-templates-musicians-09.jpg?fit=scale&amp;fm=pjpg&amp;h=422&amp;w=768 768w, https://media.convertkit.com/post/email-templates-musicians-09.jpg?fit=scale&amp;fm=pjpg&amp;h=324&amp;w=590 590w, https://media.convertkit.com/post/email-templates-musicians-09.jpg?fit=scale&amp;fm=pjpg&amp;h=214&amp;w=390 390w, https://media.convertkit.com/post/email-templates-musicians-09.jpg?fit=scale&amp;fm=pjpg&amp;h=844&amp;w=1536 1536w, https://media.convertkit.com/post/email-templates-musicians-09.jpg?fit=scale&amp;fm=pjpg&amp;h=1125&amp;w=2048 2048w, https://media.convertkit.com/post/email-templates-musicians-09.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-45529" class="wp-caption-text">Personalization gets your audience’s attention</p></div>
<p>ConvertKit makes adding a personalized introduction to your email template easy. For example, you can personalize your greeting by collecting subscriber first names and inserting them into the template.</p>
<p>To collect first names on your sign-up forms, make the First Name field required by checking the box.</p>
<div id="attachment_45524" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-45524" decoding="async" loading="" class="size-full wp-image-45524 lazy" data-src="https://media.convertkit.com/post/email-templates-musicians-01.jpg?fm=pjpg" alt="" width="1500" height="1158" data-srcset="https://media.convertkit.com/post/email-templates-musicians-01.jpg?fit=scale&amp;fm=pjpg&amp;h=463&amp;w=600 600w, https://media.convertkit.com/post/email-templates-musicians-01.jpg?fit=scale&amp;fm=pjpg&amp;h=791&amp;w=1024 1024w, https://media.convertkit.com/post/email-templates-musicians-01.jpg?fit=scale&amp;fm=pjpg&amp;h=593&amp;w=768 768w, https://media.convertkit.com/post/email-templates-musicians-01.jpg?fit=scale&amp;fm=pjpg&amp;h=455&amp;w=590 590w, https://media.convertkit.com/post/email-templates-musicians-01.jpg?fit=scale&amp;fm=pjpg&amp;h=240&amp;w=311 311w, https://media.convertkit.com/post/email-templates-musicians-01.jpg?fit=scale&amp;fm=pjpg&amp;h=1186&amp;w=1536 1536w, https://media.convertkit.com/post/email-templates-musicians-01.jpg?fit=scale&amp;fm=pjpg&amp;h=1581&amp;w=2048 2048w, https://media.convertkit.com/post/email-templates-musicians-01.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-45524" class="wp-caption-text">Check the “Required” box to collect first names on sign-up forms</p></div>
<p>Once you have the first names, the next step is to personalize your greetings in the editor by clicking the @ in the content toolbar.</p>
<p>You can add your own greeting and the subscriber&#8217;s first name or use ConvertKit’s default greeting (“hello there”) with their first name added. Either way, your fans will receive an email written just for them.</p>
<p>Keep in mind, though, that the personalization tool will work with names containing only Latin letters, underscores, hyphens, and/or numbers. It must also start with a Latin letter or underscore.</p>
<h3>Features content blocks showing a featured product image</h3>
<p>As a musician, you likely have products to sell. It could be a new album, gig tickets, a music course, or new merchandise. Whatever you’re selling, your email template should showcase it to your audience. The best way to do this is by using a featured product image in one of your content blocks.</p>
<p><a href="https://help.convertkit.com/en/articles/2943289-the-email-editor-overview-faqs" target="_blank" rel="noopener">Content blocks</a> are segments of your email featuring different kinds of content, such as text, buttons, or images. To add a product to a content block, click the + button on the left side of the editor, select “Product,” and ConvertKit will <a href="https://updates.convertkit.com/item/14466" target="_blank" rel="noopener">embed the product</a> and display its image. This works for products hosted on <a href="https://convertkit.com/features/commerce" target="_blank" rel="noopener">ConvertKit Commerce</a>.</p>
<p>If your product is hosted on a different platform, you can upload the product image and simply hyperlink its URL.</p>
<p>Need to upload more than one image of a product? Then select the <a href="https://help.convertkit.com/en/articles/4951536-the-email-editor-adding-media" target="_blank" rel="noopener">Gallery option</a> in the content editor to upload multiple images.</p>
<h3>Includes a feature article about the product</h3>
<p>A picture might be worth a thousand words, but sometimes you still need to use your words. If you need to share the inspiration for your album, behind-the-scenes tour content, or anything else to help your audience feel more connected to your art, you can include this in your template.</p>
<p>Again, you’ll use a content block to share an excerpt of your content. To ensure it stands out, use a Layout block. Don’t forget to add a link to your website or wherever the feature article is hosted.</p>
<p>We spruced up the Layout a bit and added some extra information about our fictional album. Now, it looks like this.</p>
<p>Features a visually different CTA block</p>
<p>Including a call-to-action in your emails invites subscribers to act on your message. Even with several content sections and buttons throughout the email, readers benefit from one last (and most important) CTA. You could invite them to visit your website, buy tour tickets, or purchase your new album.</p>
<p>If you want your final CTA to be unmissable, it’s wise to use a different content block, preferably with a different design. You can also do this with Layouts.</p>
<p>Stay on brand by changing the colors and font of your CTA block to match—and of course, choosing the right text to convey your message.</p>
<p>If a CTA block is too fussy for your brand, you can keep things simple by using a button (also in the content block).</p>
<h3>Sign off with custom signature</h3>
<p>Just as a branded header is distinct and makes your brand recognizable, a custom signature is a memorable personal touch that reinforces your brand. Your custom sign-off could be anything from a basic text farewell to your digital signature or even branded graphics.</p>
<p>Whatever you choose to do, the key is to be consistent, and an email template will help you achieve that. Once you’ve set up your signature, you never have to worry about adding it to every email—your template will handle it.</p>
<h2 id="chapter-2">4 types of emails to have in your template toolbox as a musician</h2>
<p>Now that you know how to create email templates, which email templates are worth creating for your business? Truly, only you know best. However, there are four types of emails most musicians send frequently. We’ll show you what to include when building templates for these email types.</p>
<h3>Welcome email</h3>
<p>I don’t know about you, but when I subscribe to a new mailing list, the welcome email is the one email I’m guaranteed to open. I want to know what to expect and if I made the right choice sharing my email address with this creator. That’s why your welcome email is critical.</p>
<p>Put your best foot forward with a stellar welcome email template. It should include:</p>
<ul>
<li>Your branded header (to ensure the receiver knows who you are)</li>
<li>A photo of yourself to make the welcome even warmer</li>
<li>A personalized greeting to make the subscriber feel seen</li>
<li>Brief background information about who you are and what you do</li>
<li>Links to a couple of fan favorite products (courses, albums, etc.)</li>
<li>Your custom sign-off with links to your social media profiles</li>
</ul>
<p>The goal of the welcome email is to build a connection with your fans and create more opportunities to nurture it. Here’s how musician Christian Howes starts off his welcome email.</p>
<div id="attachment_45526" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-45526" decoding="async" loading="" class="size-full wp-image-45526 lazy" data-src="https://media.convertkit.com/post/email-templates-musicians-03.jpg?fm=pjpg" alt="" width="1500" height="1057" data-srcset="https://media.convertkit.com/post/email-templates-musicians-03.jpg?fit=scale&amp;fm=pjpg&amp;h=423&amp;w=600 600w, https://media.convertkit.com/post/email-templates-musicians-03.jpg?fit=scale&amp;fm=pjpg&amp;h=722&amp;w=1024 1024w, https://media.convertkit.com/post/email-templates-musicians-03.jpg?fit=scale&amp;fm=pjpg&amp;h=541&amp;w=768 768w, https://media.convertkit.com/post/email-templates-musicians-03.jpg?fit=scale&amp;fm=pjpg&amp;h=416&amp;w=590 590w, https://media.convertkit.com/post/email-templates-musicians-03.jpg?fit=scale&amp;fm=pjpg&amp;h=240&amp;w=341 341w, https://media.convertkit.com/post/email-templates-musicians-03.jpg?fit=scale&amp;fm=pjpg&amp;h=1082&amp;w=1536 1536w, https://media.convertkit.com/post/email-templates-musicians-03.jpg?fit=scale&amp;fm=pjpg&amp;h=1443&amp;w=2048 2048w, https://media.convertkit.com/post/email-templates-musicians-03.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-45526" class="wp-caption-text">Welcome new subscribers with a warm photo of you</p></div>
<p>Howes also shares some information about himself, his career, and his best resources.</p>
<div id="attachment_45525" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-45525" decoding="async" loading="" class="size-full wp-image-45525 lazy" data-src="https://media.convertkit.com/post/email-templates-musicians-02.jpg?fm=pjpg" alt="" width="1500" height="899" data-srcset="https://media.convertkit.com/post/email-templates-musicians-02.jpg?fit=scale&amp;fm=pjpg&amp;h=360&amp;w=600 600w, https://media.convertkit.com/post/email-templates-musicians-02.jpg?fit=scale&amp;fm=pjpg&amp;h=614&amp;w=1024 1024w, https://media.convertkit.com/post/email-templates-musicians-02.jpg?fit=scale&amp;fm=pjpg&amp;h=460&amp;w=768 768w, https://media.convertkit.com/post/email-templates-musicians-02.jpg?fit=scale&amp;fm=pjpg&amp;h=354&amp;w=590 590w, https://media.convertkit.com/post/email-templates-musicians-02.jpg?fit=scale&amp;fm=pjpg&amp;h=234&amp;w=390 390w, https://media.convertkit.com/post/email-templates-musicians-02.jpg?fit=scale&amp;fm=pjpg&amp;h=921&amp;w=1536 1536w, https://media.convertkit.com/post/email-templates-musicians-02.jpg?fit=scale&amp;fm=pjpg&amp;h=1227&amp;w=2048 2048w, https://media.convertkit.com/post/email-templates-musicians-02.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-45525" class="wp-caption-text">Don’t be afraid to plug your products in your welcome email</p></div>
<h3>New product announcement</h3>
<p>Selling products like albums, merch, and courses are just a few ways <a href="https://convertkit.com/how-musicians-make-money" target="_blank" rel="noopener">musicians make money</a>. When you release a new product, the first people you’ll want to tell are your email subscribers. You need an efficient, persuasive email template to smoothen the process.</p>
<p>A good product announcement email template should create excitement, build curiosity, and incite fans to purchase quickly. Here’s what to include:</p>
<ul>
<li>Your header and custom-sign-off</li>
<li>A text block explaining the basics of the new product</li>
<li>A content block showcasing the product with a purchase link</li>
<li>A linked feature article or other content (like behind-the-scenes footage) to provide more product information</li>
<li>A final CTA reminding readers of the one top action you’d like them to take</li>
</ul>
<p>Another way to harness product announcement emails is by <a href="https://convertkit.com/album-release-email-automations" target="_blank" rel="noopener">using email automations</a>. Add link triggers to track which fans check out the album. You can then send follow-up emails to those who didn’t click, which helps you target your audience in a more personalized manner.</p>
<h3>Gig/tour announcement</h3>
<p>When it’s time to take the show on the road, you’ll need to share the news with your fans and remind them to purchase tickets before they’re all sold out.</p>
<p>In the midst of tour preparation, a solid gig announcement template will save you the stress of building new emails. Your gig/tour announcement email should include:</p>
<ul>
<li>Your header and sign-off (consistency!)</li>
<li>An introductory text block excitedly announcing the tour and locations</li>
<li>A product (tour/gig) image/banner linked to your ticket purchase site</li>
<li>Additional links to other products like merch and albums</li>
<li>A final CTA reminding readers to purchase tickets</li>
</ul>
<h3>Outreach email for bloggers</h3>
<p>Besides email marketing, industry bloggers can be another potent marketing channel. If you’re trying to spread the word about a new gig or album, you might want to reach out to some bloggers to help you out.</p>
<p>Having an outreach email template will save you a lot of time and energy. Here’s what it should include:</p>
<ul>
<li>Complete branding: header, sign-off, brand colors</li>
<li>A picture of you doing what you love (making music)</li>
<li>A text block or two introducing yourself and pitching the blogger</li>
<li>Product links to stream your album</li>
<li>A link to view your media kit and links to your social profiles</li>
</ul>
<h2>Strike a chord with fans by using powerful email templates</h2>
<p>Whether you’re <a href="https://convertkit.com/raise-money-album" target="_blank" rel="noopener">raising money for your next album</a>, planning your next gig, or starting a new course, you’ll need to market yourself as a musician. Although it’s often rewarding, marketing takes time and energy you’d rather invest in your craft. Email templates can make the process less tasking and free you up to focus on doing what you love.</p>
<p>If you’re a musician and you still don’t have a mailing list, what’s the holdup? <a href="https://convertkit.com/musicians" target="_blank" rel="noopener">Start one for free (up to 1k subscribers) with ConvertKit</a>.</p>


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