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<p>Realizing that you have a problem is the first step to solving a problem. And when you notice some of your subscribers starting to disengage, jumping on a re-engagement campaign is probably your solution. But like anything else, there’s a right and a wrong way to re-engage.</p>
<p>In fact, if you&#8217;re not careful, your campaign may do more harm than good.</p>
<p><em>So what’s the right way to win back cold subscribers?</em><br />
<em>What content should you push and how much of it?</em><br />
<em>Should you re-engage everyone all at once?</em><br />
<em>And when do you finally cut the cord and let lost subscribers go?</em></p>
<p>In this episode, we’re breaking down how to re-engage while saving your domain’s reputation.</p>
<p>Remember, before hitting send to everyone on your list who’s seemed less than interested lately, consider your audience, your numbers, and a strategy that won’t bust your deliverability.</p>
<p><img class="size-full wp-image-33307 aligncenter lazy" data-src="https://media.convertkit.com/post/rMvyg5D0-how-reengage-subscribers.jpg?fm=pjpg" alt="How to re-engage subscribers without damaging your deliverability" width="1500" height="2100" srcset="https://media.convertkit.com/post/rMvyg5D0-how-reengage-subscribers.jpg?fit=scale&amp;fm=pjpg&amp;h=600&amp;w=429 429w, https://media.convertkit.com/post/rMvyg5D0-how-reengage-subscribers.jpg?fit=scale&amp;fm=pjpg&amp;h=1024&amp;w=731 731w, https://media.convertkit.com/post/rMvyg5D0-how-reengage-subscribers.jpg?fit=scale&amp;fm=pjpg&amp;h=1075&amp;w=768 768w, https://media.convertkit.com/post/rMvyg5D0-how-reengage-subscribers.jpg?fit=scale&amp;fm=pjpg&amp;h=1536&amp;w=1097 1097w, https://media.convertkit.com/post/rMvyg5D0-how-reengage-subscribers.jpg?fit=scale&amp;fm=pjpg&amp;h=2048&amp;w=1463 1463w, https://media.convertkit.com/post/rMvyg5D0-how-reengage-subscribers.jpg?fit=scale&amp;fm=pjpg&amp;h=826&amp;w=590 590w, https://media.convertkit.com/post/rMvyg5D0-how-reengage-subscribers.jpg?fit=scale&amp;fm=pjpg&amp;h=240&amp;w=171 171w, https://media.convertkit.com/post/rMvyg5D0-how-reengage-subscribers.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /></p>
<h2>Pullquote</h2>
<p>(29:44) “Make sure that whatever you’re doing to get people to re-engage is actually on-brand for you and is consistent with the type of content they’re going to receive from you. It shouldn’t be gimmicky.” ~ @alyssa_dulin</p>
<h2>Main takeaways</h2>
<ul>
<li>Your email subscribers determine your <a href="https://convertkit.com/resources/blog/email-deliverability" target="_blank" rel="noopener">deliverability</a>. Negative actions like reporting as spam or leaving an email unread will harm your deliverability rate. Think of deliverability like a credit score for your domain.</li>
<li>It’s important to frequently clean out your list to avoid cold subscribers dinging your deliverability with negative responses.</li>
<li>Make sure the content you send adds value to your subscriber. Ask yourself why your audience subscribed in the first place and deliver.</li>
<li>Don’t send more than three re-engagement emails per campaign.</li>
<li>Don’t re-engage with everyone who has lost interest all at once. Re-engage in small batches and send emails to your <a href="https://convertkit.com/resources/blog/increase-email-open-rate" target="_blank" rel="noopener">engaged audience</a> in between batches to offset negativity.</li>
<li>Re-engage with your audience at least every three months to avoid lists filled with <a href="https://help.convertkit.com/en/articles/2502492-how-to-prune-cold-subscribers-from-your-list" target="_blank" rel="noopener">cold subscribers.</a></li>
</ul>
<h2>Links</h2>
<ul>
<li><a href="https://www.joinclubhouse.com/" target="_blank" rel="noopener">Clubhouse</a><br />
<a href="https://www.gmail.com/postmaster/" target="_blank" rel="noopener">Postmaster Tools</a><br />
<a href="https://www.instagram.com/gocleanco/" target="_blank" rel="noopener">Go Clean Co</a></li>
</ul>
<h2>Try ConvertKit&#8217;s deliverability in action</h2>
<p>It&#8217;s now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: <a href="https://convertkit.com/pricing" target="_blank" rel="noopener">convertkit.com/pricing</a>.</p>
<h2>Stay in touch</h2>
<ul>
<li><a href="https://podcasts.apple.com/us/podcast/deliverability-defined/id1515377286" target="_blank" rel="noopener">Apple Podcasts</a></li>
<li><a href="https://open.spotify.com/show/1ElZx2zrhvllOkbPzSfGxX" target="_blank" rel="noopener">Spotify</a></li>
<li><a href="https://twitter.com/convertkit" target="_blank" rel="noopener">Twitter</a></li>
<li><a href="https://www.facebook.com/convertkit" target="_blank" rel="noopener">Facebook</a></li>
<li><a href="https://www.instagram.com/convertkit" target="_blank" rel="noopener">Instagram</a></li>
<li><a href="https://www.deliverabilitydefined.com/" target="_blank" rel="noopener">Deliverability Defined Website</a></li>
</ul>


How to re-engage subscribers without damaging your deliverability

Connect with your audience

Alyssa Dulin

ConvertKit’s February 2021 Deliverability Report

How writers can earn a living through email