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<p>What makes someone go from browsing to buying?</p>
<p>That million-dollar question is at the heart of Katelyn Bourgoin’s newsletter <em><a href="https://customercamp.co/why-we-buy/" target="_blank" rel="noopener">Why We Buy</a>.</em></p>
<p>“We dig into the psychology and explain what’s happening in people’s minds as they interact with the world and your products so that marketers and business owners can improve the way they reach them,” says Katelyn.</p>
<h3>The Problem: Supporting a newsletter turning into an income stream</h3>
<p>Katelyn first launched her newsletter to promote the other aspects of her creative business. The newsletter went through several iterations of cadence and content before settling into two styles: A deep dive into a single psychological concept for one issue and a more roundup-style called the “Brainy Best.”</p>
<p>“I was getting such amazing feedback from readers that they loved it,” says Katelyn. “But I didn’t ever plan for the newsletter to be more than just a channel for our business. Out of the blue in February 2022, someone offered to sponsor the newsletter, and we realized it was a great fit for us.”</p>
<div id="attachment_48776" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-48776" decoding="async" loading="" class="size-full wp-image-48776 lazy" data-src="https://media.convertkit.com/post/katelyn-bourgoin-03.jpg?fm=pjpg" alt="" width="1500" height="1467" data-srcset="https://media.convertkit.com/post/katelyn-bourgoin-03.jpg?fit=scale&amp;fm=pjpg&amp;h=587&amp;w=600 600w, https://media.convertkit.com/post/katelyn-bourgoin-03.jpg?fit=scale&amp;fm=pjpg&amp;h=1001&amp;w=1024 1024w, https://media.convertkit.com/post/katelyn-bourgoin-03.jpg?fit=scale&amp;fm=pjpg&amp;h=751&amp;w=768 768w, https://media.convertkit.com/post/katelyn-bourgoin-03.jpg?fit=scale&amp;fm=pjpg&amp;h=1502&amp;w=1536 1536w, https://media.convertkit.com/post/katelyn-bourgoin-03.jpg?fit=scale&amp;fm=pjpg&amp;h=2003&amp;w=2048 2048w, https://media.convertkit.com/post/katelyn-bourgoin-03.jpg?fit=scale&amp;fm=pjpg&amp;h=577&amp;w=590 590w, https://media.convertkit.com/post/katelyn-bourgoin-03.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-48776" class="wp-caption-text">Katelyn calls these retweets “love letters,” which always encourage folks to subscribe.</p></div>
<p>As the newsletter went from channel to product, Katelyn felt like they needed more support from their email marketing tool.</p>
<p>Here’s how Katelyn and her team used ConvertKit to grow their subscriber base 5x (and make the right choices for their business, too).</p>
<h3>The Solution: Using ConvertKit&#8217;s network tools to monetize and grow her newsletter</h3>
<div id="attachment_48775" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-48775" decoding="async" loading="" class="size-full wp-image-48775 lazy" data-src="https://media.convertkit.com/post/katelyn-bourgoin-02.jpg?fm=pjpg" alt="" width="1500" height="245" data-srcset="https://media.convertkit.com/post/katelyn-bourgoin-02.jpg?fit=scale&amp;fm=pjpg&amp;h=98&amp;w=600 600w, https://media.convertkit.com/post/katelyn-bourgoin-02.jpg?fit=scale&amp;fm=pjpg&amp;h=167&amp;w=1024 1024w, https://media.convertkit.com/post/katelyn-bourgoin-02.jpg?fit=scale&amp;fm=pjpg&amp;h=125&amp;w=768 768w, https://media.convertkit.com/post/katelyn-bourgoin-02.jpg?fit=scale&amp;fm=pjpg&amp;h=251&amp;w=1536 1536w, https://media.convertkit.com/post/katelyn-bourgoin-02.jpg?fit=scale&amp;fm=pjpg&amp;h=335&amp;w=2048 2048w, https://media.convertkit.com/post/katelyn-bourgoin-02.jpg?fit=scale&amp;fm=pjpg&amp;h=96&amp;w=590 590w, https://media.convertkit.com/post/katelyn-bourgoin-02.jpg?fit=scale&amp;fm=pjpg&amp;h=64&amp;w=390 390w, https://media.convertkit.com/post/katelyn-bourgoin-02.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-48775" class="wp-caption-text">A snapshot of Why We Buy’s subscriber growth, powered by ConvertKit.</p></div>
<p>Beyond ConvertKit’s easy-to-use interface and robust marketing features, <a href="https://convertkit.com/sponsor" target="_blank" rel="noopener">ConvertKit’s Sponsor Network</a> felt like the right move. ConvertKit pairs up creators and brands looking to work together. Adding this on top of existing inbound sponsorship requests helps keep the wheel spinning.</p>
<p>“Once I realized that ConvertKit <em>really</em> was focusing on supporting creators, and the more I learned about it, the more it made sense to move over to a new platform,” she says. “There were some growing pains as we learned the new system, but I was blown away by the white-glove service that we got from ConvertKit to move us over. They made it so easy, and they’re great at what they do.”</p>
<p>Katelyn also didn’t have to worry about integrating with existing tools in their tech stack. Their integration with SparkLoop (<a href="https://convertkit.com/news/convertkit-acquires-sparkloop" target="_blank" rel="noopener">now part of ConvertKit</a>) set up a referral flywheel that continues to drive new subscribers each week.</p>
<p>“With ConvertKit working with SparkLoop, it made a lot of sense to switch platforms,” says Katelyn. “SparkLoop was a big catalyst to what helped us for growth, faster than we had seen before.”</p>
<h3>The Result: Growing her list 581% with a newsletter flywheel</h3>
<p>Since switching to ConvertKit and spinning up a sponsorship model, they’ve grown from 8,600 subscribers to nearly 50,000. “There’s so much about ConvertKit that I absolutely love,” says Katelyn. “It’s been a huge part of what’s allowed us to grow to this point.”</p>
<p><a href="https://convertkit.com/news/convertkit-acquires-sparkloop" target="_blank" rel="noopener">SparkLoop’s referral features combined with ConvertKit’s Creator Network</a> allow creators like Katelyn to scale their audience through a flywheel.</p>
<div id="attachment_47801" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-47801" decoding="async" loading="" class="size-full wp-image-47801 lazy" data-src="https://media.convertkit.com/press-release/CleanShot-2023-06-06-at-12.12.14.png?fm=png" alt="" width="1159" height="655" data-srcset="https://media.convertkit.com/press-release/CleanShot-2023-06-06-at-12.12.14.png?fit=scale&amp;fm=png&amp;h=339&amp;w=600 600w, https://media.convertkit.com/press-release/CleanShot-2023-06-06-at-12.12.14.png?fit=scale&amp;fm=png&amp;h=579&amp;w=1024 1024w, https://media.convertkit.com/press-release/CleanShot-2023-06-06-at-12.12.14.png?fit=scale&amp;fm=png&amp;h=434&amp;w=768 768w, https://media.convertkit.com/press-release/CleanShot-2023-06-06-at-12.12.14.png?fit=scale&amp;fm=png&amp;h=333&amp;w=590 590w, https://media.convertkit.com/press-release/CleanShot-2023-06-06-at-12.12.14.png?fit=scale&amp;fm=png&amp;h=220&amp;w=390 390w, https://media.convertkit.com/press-release/CleanShot-2023-06-06-at-12.12.14.png?fit=scale&amp;fm=png&amp;h=868&amp;w=1536 1536w, https://media.convertkit.com/press-release/CleanShot-2023-06-06-at-12.12.14.png?fit=scale&amp;fm=png&amp;h=1157&amp;w=2048 2048w, https://media.convertkit.com/press-release/CleanShot-2023-06-06-at-12.12.14.png?fm=png 1159w" sizes="(max-width: 1159px) 100vw, 1159px" /><p id="caption-attachment-47801" class="wp-caption-text">How SparkLoop and ConvertKit work together to drive subscriber growth.</p></div>
<p>As she grows her email list through Creator Network’s Recommendations, newsletter sponsorships generate revenue that allows her to reinvest in SparkLoop’s paid recommendations, bringing in more subscribers, and restarting the cycle.</p>
<p style="text-align: center;"><a class="btn" href="https://customercamp.ck.page/profile">Find out more about Katelyn and <em>Why We Buy</em> in her Creator Profile</a></p>


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How this creator grew her email list 5x with sponsorships and referrals

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