Email marketing is one of the most powerful tools for creators. It helps you connect with your audience, grow your brand, and, most importantly, monetize your work.
But not all email platforms are built with creators in mind.
Mailchimp is a popular choice, but as many creators quickly realize, it’s no longer designed for scaling a creator business. Between price hikes, automation limitations, and missing monetization features, it often feels like you’re working around the tool rather than the tool working for you.
That’s where Kit comes in.
Unlike Mailchimp, Kit is an email-first operating system built exclusively for creators. It’s designed to help you grow your audience faster, automate your workflows effortlessly, and turn your email list into a revenue-generating machine—without the headaches of hidden fees, restrictive limits, and extra features that aren’t built for you.
If you’re looking for Mailchimp alternatives that understand the needs of creators, here are seven reasons Kit might be what you’re looking for.
7 reasons why scaling and monetizing your email list on Kit might be a better fit for you than Mailchimp
1. Transparent, creator-friendly pricing
Since 2019, Mailchimp has raised prices by 30%, making it increasingly expensive for growing creators.
While existing users are often allowed to remain on their old pricing, they’re also locked out of new features unless they upgrade to a higher-tier plan. This means that as Mailchimp adds features, long-time users either miss out or have to pay significantly more to keep up.
Kit takes a different approach. We’ve kept pricing stable for nine years.
Instead of limiting access, we offer unlimited email sends, so creators don’t have to worry about reaching an artificial cap. With Kit, you can manage up to 10,000 subscribers for free, ensuring you can grow your business without immediately taking on extra costs.
2. Grow your list with Creator Network and Recommendations
Growing an email list from scratch can be slow and expensive. Mailchimp offers basic signup forms, but most email list growth strategies rely on paid advertising or SEO, which require significant time and money.
Kit’s Creator Network and Recommendations features provide an easier way to gain subscribers. By connecting with other creators, you can be recommended in their sign-up flows, exposing your newsletter to engage audiences already interested in similar content.
This built-in cross-promotion means less reliance on ads and faster organic growth.
3. Get paid for recommending other creators
While Mailchimp helps you send emails, it doesn’t offer built-in ways to monetize your newsletter. Any efforts to generate revenue require third-party tools or complex integrations.
Kit takes a more creator-focused approach.
With Paid Recommendations, you can earn money simply by promoting other newsletters. When someone subscribes through your recommendation, you get paid. This turns audience growth into an additional revenue stream, helping you monetize your list without extra effort.
4. Time-saving automations with smooth workflows
Published author and baker Maurizio Leo uses automation to send emails to his 81,000 subscribers.
Automation has been extremely significant in terms of page views and even revenue for the website. And I just feel like I’m more in touch with my audience.
Unfortunately, Mailchimp’s automation tools can be frustrating to use. There’s no way to reorder emails in a sequence after launch, and if you need to make a change, you have to pause the automation entirely.
When researching Mailchimp alternatives, you need to look for an automation builder that’s designed to be flexible and efficient. With Kit, you can edit emails while they’re live, reorder them as needed, and create visual workflows that make it easy to manage complex email sequences.
Whether nurturing new subscribers, launching a product, or running a sales funnel, visual automations help you work smarter, not harder.
5. No monthly send limits
Mailchimp imposes strict limits on the number of emails you can send monthly, with caps based on your subscriber count. This includes both one-off broadcasts and automated sequences, meaning creators who run multiple campaigns often run out of email credits before the month ends.
Kit eliminates this issue with unlimited email sends. Whether you’re sending daily updates, launching a new product, or maintaining multiple sequences for different subscriber segments, you’ll never have to worry about hitting a cap or paying extra to keep reaching your audience.
6. Easy-to-use monetization and scaling tools
Most email platforms, including Mailchimp, focus on list management and engagement but leave monetization up to the user. If you want to generate revenue from your email list, you have to integrate additional services, manage external payment systems, and manually track your earnings.
Kit simplifies this by offering built-in monetization tools.
With Paid Recommendations, you can earn by referring other newsletters, while Kit Ads allows you to run programmatic ads and sponsorships directly in your emails. This means your email list doesn’t just help you connect with your audience—it actively generates revenue without extra setup.
7. Creator-focused integrations — no Zapier required
Mailchimp supports integrations, but many essential creator tools—like Mighty Networks, Teachable, Thinkific, and Kajabi—require Zapier or don’t integrate smoothly. This can add significant costs, as Zapier subscriptions can range from $30 to $80 per month, making Mailchimp even more expensive to use at scale.
Creator Chris Ferdinandi expressed his frustration with Mailchimp’s integrations after spending hours putting together patches and workarounds for features and integrations he needed to run his business effectively.
By the time I left, every little thing I wanted to do with Mailchimp was a difficult, confusing task. And almost everything I go to do in Kit is simple, straightforward, and easy-to-do.
He used Kit’s free migration service to make the switch and instantly saw his newsletter subscribers scale.
Chris’s newsletter growth once he switched from Mailchimp to Kit.
Use Kit integrations as a Mailchimp alternative and eliminate the need for expensive third-party tools. Whether you run a course, a paid community, or a coaching program, Kit ensures your entire creator ecosystem works together seamlessly.
Ditch the limits and upgrade to Kit
If you’re a creator, your email platform should help you scale, not hold you back. Mailchimp was built for general businesses, and while it works for basic email marketing, it lacks the tools needed to help creators grow, automate, and monetize effectively.
With Kit, you get unlimited growth, built-in automation, and a monetization engine designed for creators. No restrictions and no wasted time, just powerful tools that help you grow faster and earn more.
Try Creator Pro free for 14-days so you can start growing your creator business from day one.
Already managing an email list with over 5,000 subscribers? Let our free migrations team handle the switch for you so you can focus on creating.
