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<p>Podcasts are a fast-growing media format, and more creators than ever are launching podcasts — either as standalone endeavors or in addition to blogging and marketing their products and services.</p>
<p>If <a href="https://convertkit.com/podcasters" target="_blank" rel="noopener">you’re a podcaster</a>, you’re in smart company. The rich audio format helps creators increase awareness, drive more revenue, deepen connections with their audience, and establish themselves as an authority in the space.</p>
<p><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/53g3JNgWsK8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>Sending <a href="https://convertkit.com/features/email-marketing" target="_blank" rel="noopener">snappy email campaigns</a> is a fantastic way to generate continued interest in your podcast, engage listeners, and grow your audience. But between sourcing guests, recording and editing podcast episodes, marketing your podcast, and drafting new weekly emails from scratch, there’s not much time left for anything else.</p>
<p>That’s where a podcast email template comes in.</p>
<p>In this article, we’ll share the best practices for creating different podcast email templates to help you get more podcast listeners with less effort.</p>
<h2 id="chapter-1">How to create a powerful podcast email template</h2>
<p>Building an email template for podcasting doesn’t have to be tedious, but there are a few must-have ingredients to include.</p>
<h3>Use recognizable branding</h3>
<p>Branding may seem like a trivial consideration but it goes a long way in solidifying your audience’s impression of your brand and podcast. It’s essential to consistently incorporate some elements of your brand into your podcast email templates. There are two easy ways to do this.</p>
<ul>
<li><strong>Add an email header</strong>: This is the quickest way to highlight your brand identity right off the bat. It should be the first element in your email and match or be similar to your podcast logo to ensure that your audience recognizes you in their inbox. Anne Bogel’s <a href="https://modernmrsdarcy.com/what-should-i-read-next/" target="_blank" rel="noopener">What Should I Read Next? Podcast</a> emails feature an on-brand header (which matches her blog logo and the logo for her podcast). Listeners will never be confused when they receive her emails.</li>
</ul>
<div id="attachment_45167" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-45167" decoding="async" loading="" class="size-full wp-image-45167 lazy" data-src="https://media.convertkit.com/post/podcast-email-templates-04.jpg?fm=pjpg" alt="" width="1500" height="944" data-srcset="https://media.convertkit.com/post/podcast-email-templates-04.jpg?fit=scale&amp;fm=pjpg&amp;h=378&amp;w=600 600w, https://media.convertkit.com/post/podcast-email-templates-04.jpg?fit=scale&amp;fm=pjpg&amp;h=644&amp;w=1024 1024w, https://media.convertkit.com/post/podcast-email-templates-04.jpg?fit=scale&amp;fm=pjpg&amp;h=483&amp;w=768 768w, https://media.convertkit.com/post/podcast-email-templates-04.jpg?fit=scale&amp;fm=pjpg&amp;h=371&amp;w=590 590w, https://media.convertkit.com/post/podcast-email-templates-04.jpg?fit=scale&amp;fm=pjpg&amp;h=240&amp;w=381 381w, https://media.convertkit.com/post/podcast-email-templates-04.jpg?fit=scale&amp;fm=pjpg&amp;h=967&amp;w=1536 1536w, https://media.convertkit.com/post/podcast-email-templates-04.jpg?fit=scale&amp;fm=pjpg&amp;h=1289&amp;w=2048 2048w, https://media.convertkit.com/post/podcast-email-templates-04.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-45167" class="wp-caption-text">Anne Bogel of What Should I Read Next? uses an email header for brand consistency</p></div>
<ul>
<li><strong>Use your brand colors</strong>: Brand colors aren’t just for fun. Research by Reboot Online shows that they can <a href="https://www.rebootonline.com/blog/what-importance-colour-brand-recognition/" target="_blank" rel="noopener">increase brand recognizability by 80%</a>. This, in turn, increases audience trust in your brand. Stick with the same color palette on your podcast website and logo. If you can, use the same font (or font family) for top-notch branding. Jay Clouse of <a href="https://www.creativeelements.fm/" target="_blank" rel="noopener">Creative Elements</a> uses the same colors and a similar font on his podcast website and in his emails for quick recognition and brand consistency.</li>
</ul>
<div id="attachment_45165" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-45165" decoding="async" loading="" class="size-full wp-image-45165 lazy" data-src="https://media.convertkit.com/post/podcast-email-templates-02.jpg?fm=pjpg" alt="" width="1500" height="905" data-srcset="https://media.convertkit.com/post/podcast-email-templates-02.jpg?fit=scale&amp;fm=pjpg&amp;h=362&amp;w=600 600w, https://media.convertkit.com/post/podcast-email-templates-02.jpg?fit=scale&amp;fm=pjpg&amp;h=618&amp;w=1024 1024w, https://media.convertkit.com/post/podcast-email-templates-02.jpg?fit=scale&amp;fm=pjpg&amp;h=463&amp;w=768 768w, https://media.convertkit.com/post/podcast-email-templates-02.jpg?fit=scale&amp;fm=pjpg&amp;h=356&amp;w=590 590w, https://media.convertkit.com/post/podcast-email-templates-02.jpg?fit=scale&amp;fm=pjpg&amp;h=235&amp;w=390 390w, https://media.convertkit.com/post/podcast-email-templates-02.jpg?fit=scale&amp;fm=pjpg&amp;h=927&amp;w=1536 1536w, https://media.convertkit.com/post/podcast-email-templates-02.jpg?fit=scale&amp;fm=pjpg&amp;h=1236&amp;w=2048 2048w, https://media.convertkit.com/post/podcast-email-templates-02.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-45165" class="wp-caption-text">The Creative Elements podcast welcome email</p></div>
<div id="attachment_45166" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-45166" decoding="async" loading="" class="size-full wp-image-45166 lazy" data-src="https://media.convertkit.com/post/podcast-email-templates-03.jpg?fm=pjpg" alt="" width="1500" height="788" data-srcset="https://media.convertkit.com/post/podcast-email-templates-03.jpg?fit=scale&amp;fm=pjpg&amp;h=315&amp;w=600 600w, https://media.convertkit.com/post/podcast-email-templates-03.jpg?fit=scale&amp;fm=pjpg&amp;h=538&amp;w=1024 1024w, https://media.convertkit.com/post/podcast-email-templates-03.jpg?fit=scale&amp;fm=pjpg&amp;h=403&amp;w=768 768w, https://media.convertkit.com/post/podcast-email-templates-03.jpg?fit=scale&amp;fm=pjpg&amp;h=310&amp;w=590 590w, https://media.convertkit.com/post/podcast-email-templates-03.jpg?fit=scale&amp;fm=pjpg&amp;h=205&amp;w=390 390w, https://media.convertkit.com/post/podcast-email-templates-03.jpg?fit=scale&amp;fm=pjpg&amp;h=807&amp;w=1536 1536w, https://media.convertkit.com/post/podcast-email-templates-03.jpg?fit=scale&amp;fm=pjpg&amp;h=1076&amp;w=2048 2048w, https://media.convertkit.com/post/podcast-email-templates-03.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-45166" class="wp-caption-text">The Creative Elements podcast webpage</p></div>
<h3>Write a personalized introduction</h3>
<p>Who doesn’t love personalized stuff? You can bet your audience loves it too. Add a personal touch to your emails by including a personalized introduction in your podcasting email templates.</p>
<p>One way to do this is by addressing subscribers by their first name in the email. This means you’ll need to make the first name a required field in your sign-up forms (otherwise, you won’t have any first names to use).</p>
<p>Setting a required field is easy. Go to Grow &gt; Landing Pages and Form Sign-Ups. Choose the form or landing page you’d like to edit. Add the First Name as a custom field and tick the “Required” checkbox.</p>
<p>Once you have the first names recorded on each sign-up form, use the Editor to personalize your emails. Click on the @ symbol in the content toolbar. You can choose to add the “subscriber first name” to your desired greeting or just select “personalized greeting,” which inputs a full greeting with the subscriber&#8217;s first name.</p>
<p>The personalization feature works only for names containing Latin letters, underscores, hyphens, and/or numbers. The name must also begin with a Latin letter or underscore.</p>
<h3>Include a feature product image</h3>
<p>Besides running ads, many podcasters sell digital content like printables and membership programs. If you’re one of those, kudos! This also means that your email template should include a featured product image so readers—new and old—can remember to check out your store.</p>
<p>To add a featured product image, you’ll need to create a <a href="https://help.convertkit.com/en/articles/2943289-the-email-editor-overview-faqs" target="_blank" rel="noopener">new content block</a> by clicking on the + button on the left side of the Editor. If you’d like to embed a product from your ConvertKit store, select Product. ConvertKit will <a href="https://updates.convertkit.com/item/14466" target="_blank" rel="noopener">embed the product</a> and showcase its image.</p>
<p>To share a product not hosted on ConvertKit, you can add Image instead and upload the product image, which you can link to your store outside ConvertKit.</p>
<p>If you’d rather showcase multiple images, you can also <a href="https://help.convertkit.com/en/articles/4951536-the-email-editor-adding-media" target="_blank" rel="noopener">add an image gallery</a> instead of just one image.</p>
<h3>Include a standout featured content section</h3>
<p>Whether you’re linking to a new digital product, merch, or podcast episode, you can ensure that readers don’t miss your link by adding a standout featured content section to your template.</p>
<p>One way to do this is by using the Layout feature of the Editor. Click on the + button, select Layout, and choose the option that best suits your needs.</p>
<p>Upload a featured image and add some copy about the content you want readers to view.</p>
<h3>Highlight a CTA block</h3>
<p>Every great email has an objective, and readers can only help you reach those goals if you provide appropriate calls to action. While it’s easy to hyperlink text with your CTA, it’s even more effective when you use a highlighted section in your email body.</p>
<p>Again, Layouts make it easy to add a CTA block. Click on the + button on the left of the Editor to choose a layout with a CTA that fits your needs.</p>
<h3>Sign-off with custom signature</h3>
<p>Few things are as unique as a personal signature, and adding a custom signature to your email template can be just the final branding touch it needs. You can either keep it as simple as a consistent parting phrase or upload an image of a signature as part of your template.</p>
<p>Once you’ve added a custom signature to your template, you never have to think of it every time you write an email. You’ll only need to change your signature if you rebrand or feel ready to try something else later down the line.</p>
<h2 id="chapter-2">4 types of podcasting email templates you need</h2>
<p>Now you’re ready to create effective podcasting email templates. We recommend building templates for all the kinds of emails you send regularly as a podcaster. To get you started, here are four common emails you should have templates for and our best tips for crafting them.</p>
<h3>Welcome email</h3>
<p>Your welcome email is often the first email subscribers receive from you. It’s akin to a first-time introduction and sets the stage for what readers can expect from your emails (and your podcast). Make your welcome email template count by doing the following:</p>
<ul>
<li>Use a brand-consistent header that readers can recognize</li>
<li>Include a paragraph introducing yourself and your podcast—tell readers how often you publish new episodes, what they can expect, and how often you send out newsletters</li>
<li>Share a link to your podcast site (if you have one), where listeners can find your <a href="https://convertkit.com/podcast-show-notes" target="_blank" rel="noopener">podcast shownotes</a> and read content about the episodes</li>
<li>Add links to your social media accounts, which can be a great way to stay up to date on new episodes too</li>
<li>Tell readers about related digital/physical products and services you offer in connection with your podcast and embed product links where appropriate</li>
</ul>
<div id="attachment_45164" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-45164" decoding="async" loading="" class="size-full wp-image-45164 lazy" data-src="https://media.convertkit.com/post/podcast-email-templates-01.jpg?fm=pjpg" alt="" width="1500" height="1017" data-srcset="https://media.convertkit.com/post/podcast-email-templates-01.jpg?fit=scale&amp;fm=pjpg&amp;h=407&amp;w=600 600w, https://media.convertkit.com/post/podcast-email-templates-01.jpg?fit=scale&amp;fm=pjpg&amp;h=694&amp;w=1024 1024w, https://media.convertkit.com/post/podcast-email-templates-01.jpg?fit=scale&amp;fm=pjpg&amp;h=521&amp;w=768 768w, https://media.convertkit.com/post/podcast-email-templates-01.jpg?fit=scale&amp;fm=pjpg&amp;h=400&amp;w=590 590w, https://media.convertkit.com/post/podcast-email-templates-01.jpg?fit=scale&amp;fm=pjpg&amp;h=240&amp;w=354 354w, https://media.convertkit.com/post/podcast-email-templates-01.jpg?fit=scale&amp;fm=pjpg&amp;h=1041&amp;w=1536 1536w, https://media.convertkit.com/post/podcast-email-templates-01.jpg?fit=scale&amp;fm=pjpg&amp;h=1389&amp;w=2048 2048w, https://media.convertkit.com/post/podcast-email-templates-01.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-45164" class="wp-caption-text">What Should I Read Next? Podcast host Anne Bogel shares a link to the podcast’s Patreon community in her welcome email.</p></div>
<h3>New episode announcement</h3>
<p>One major perk of having a podcaster mailing list is sending direct communication to your listeners when a new episode is available. But while you want to take advantage of this opportunity, writing the email every single week can take time and effort. Use a podcast email template to make the process a breeze.</p>
<p>Here’s what your new episode announcement template should include:</p>
<ul>
<li>Consistent branding in the form of a header, sign-off, and brand colors</li>
<li>A paragraph or two detailing what listeners can expect from the new episode</li>
<li>A featured content block linking to the new episode on your <a href="https://convertkit.com/how-to-publish-a-podcast" target="_blank" rel="noopener">podcast website</a> or a listening platform of your choice</li>
<li>A related product (or your merch!) either linked to your ConvertKit commerce store or an external hosting platform</li>
<li>A final CTA block reminding readers to listen to the new episode with a link to your podcast site</li>
</ul>
<h3>Pitch email to snag high-quality guests</h3>
<p>After figuring <a href="https://convertkit.com/guides/how-to-start-podcast" target="_blank" rel="noopener">how to start a podcast</a>, the next hurdle many creators face is deciding whether to go it alone or bring in guests. If you decide to have regular podcast guests, you may find yourself pitching people to come on your podcast. Email templates ensure you aren’t spending all day preparing a unique email from scratch for each potential guest.</p>
<p>Here are some important elements to include in your podcast guest pitch email:</p>
<ul>
<li>Branding (header, colors, etc.) makes you more legitimate, especially when you’re writing to people who may have never heard of your podcast</li>
<li>A personalized introduction makes potential guests feel seen—add their name in the greeting, and include a paragraph explaining with a specific reason why they should be a guest on your podcast</li>
<li>Include a content block linking to your podcast or podcast website so your potential guest can learn more about you and see if your show would be a good fit for them</li>
<li>Don’t forget a CTA telling them what to do if they’re interested in your pitch—you can ask for a reply within the message body and also provide a link to your calendar/appointment booking software in the CTA block</li>
</ul>
<h3>Sponsorship email</h3>
<p>As your podcast grows, you’ll need to find ways to drive revenue besides creating digital products or selling merch. <a href="https://convertkit.com/resources/blog/podcast-sponsorship" target="_blank" rel="noopener">Podcast sponsorships</a> are a profitable option. But just like with scoring guests, you often need to pitch preferred brands in your industry—some of whom may not even know about your podcast yet.</p>
<p>Be sure to include the following elements in your sponsorship email template:</p>
<ul>
<li>Your branding elements, like a header and brand colors are an easy way to make a solid first impression</li>
<li>Personalize your introduction by using the name of your contact person (if you have one), and add a couple of paragraphs about why that brand is a perfect fit for your podcast and its audience</li>
<li>Include a bullet list of your sponsorship packages (if you’ve decided on them), so your potential sponsors know what’s on the table</li>
<li>Add a content block linking to your podcast website, so your potential sponsor can check it out as they decide</li>
<li>Sponsors want to know how well your podcast is doing, so add a content block linking to your media kit for more information</li>
</ul>
<h2>Amplify your podcast with podcasting email templates</h2>
<p>Podcasting requires a lot of creativity and confidence, but there’s more than one way to use your voice as a podcaster. Email campaigns can go a long way to support your career—and creating them doesn&#8217;t have to be a repetitive drag.</p>
<p>Create one-and-done podcasting email templates with ConvertKit to increase your efficiency and save time and energy. If you’re a podcaster and not using ConvertKit yet, <a href="https://app.convertkit.com/users/signup?plan=1k" target="_blank" rel="noopener">sign up for free</a> (up to the first 1K subscribers) and start growing your business.</p>


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