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<p>In episode 20 of the Deliverability Defined podcast, Melissa and I discuss the 4 biggest takeaways from season 1.</p>
<h2><img class="aligncenter size-full wp-image-29424 lazy" data-src="https://media.kit.com/post/AcyGf4t7-season-1-takeaways.jpg?fm=pjpg" alt="Top 4 takeaways from Season 1 of Deliverability Defined" width="1500" height="1934" srcset="https://media.kit.com/post/AcyGf4t7-season-1-takeaways.jpg?fit=scale&amp;fm=pjpg&amp;h=600&amp;w=465 465w, https://media.kit.com/post/AcyGf4t7-season-1-takeaways.jpg?fit=scale&amp;fm=pjpg&amp;h=1024&amp;w=794 794w, https://media.kit.com/post/AcyGf4t7-season-1-takeaways.jpg?fit=scale&amp;fm=pjpg&amp;h=990&amp;w=768 768w, https://media.kit.com/post/AcyGf4t7-season-1-takeaways.jpg?fit=scale&amp;fm=pjpg&amp;h=1536&amp;w=1191 1191w, https://media.kit.com/post/AcyGf4t7-season-1-takeaways.jpg?fit=scale&amp;fm=pjpg&amp;h=761&amp;w=590 590w, https://media.kit.com/post/AcyGf4t7-season-1-takeaways.jpg?fit=scale&amp;fm=pjpg&amp;h=240&amp;w=186 186w, https://media.kit.com/post/AcyGf4t7-season-1-takeaways.jpg?fit=scale&amp;fm=pjpg&amp;h=2048&amp;w=1588 1588w, https://media.kit.com/post/AcyGf4t7-season-1-takeaways.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /></h2>
<h2>4 top takeaways from the season</h2>
<p>We’ve made it through the inaugural season of Deliverability Defined! Since we’ve covered so many important deliverability topics over the course of this season, we wanted to bring you our top takeaways.</p>
<p>If you do nothing else, these strategies will help you significantly improve your deliverability.</p>
<p>We’ll be back in January with brand new content. Thanks for making season one what it was and we’ll see you all again soon!</p>
<h3>Deliverability Defined main takeaways</h3>
<ul>
<li><strong>Permission is key.</strong> Sending an email to someone who doesn’t want it or didn’t sign up is a big no-no. Building your audience organically is hard, but the right way to do it.</li>
<li><strong>Engagement determines <a href="https://share.transistor.fm/s/93b29c63" target="_blank" rel="noopener">inbox placement</a></strong>. There are positive and negative subscriber interactions, and no-interaction email addresses should be scrubbed from your list.</li>
<li><strong><a href="https://share.transistor.fm/s/62468cab" target="_blank" rel="noopener">Provide value</a> and adjust to your audience.</strong> Send content that provides value to your subscribers but don’t oversend, or people may unsubscribe, or worse, mark your message as spam.</li>
<li><strong><a href="https://share.transistor.fm/s/5c8856e0" target="_blank" rel="noopener">Authentication</a> matters.</strong> Understand authentication, what it means, and how it impacts your email deliverability, even if your ESP handles a lot of this.</li>
</ul>
<h2>Links</h2>
<ul>
<li><a href="https://nathanbarry.com/blog/" target="_blank" rel="noopener noreferrer">Nathan Barry’s Blog</a></li>
<li><a href="https://convertkit.com/resources/blog/category/deliverability" target="_blank" rel="noopener noreferrer">Deliverability on ConvertKit</a></li>
<li><a href="https://share.transistor.fm/s/1c23a125" target="_blank" rel="noopener">Deliverability Defined Episode 2: Sender Reputation: The Road to Inbox Placement</a></li>
<li><a href="https://www.netflix.com/watch/81254224" target="_blank" rel="noopener noreferrer">The Social Dilemma</a></li>
<li><a href="https://share.transistor.fm/s/5c8856e0" target="_blank" rel="noopener">Deliverability Defined Episode 6: Authentication (SPF, DKIM, DMARC)</a></li>
<li><a href="https://dmarcian.com/" target="_blank" rel="noopener noreferrer">Dmarcian</a></li>
</ul>
<h2>Try ConvertKit&#8217;s deliverability in action</h2>
<p>It&#8217;s now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: <a href="https://convertkit.com/pricing" target="_blank" rel="noopener noreferrer">convertkit.com/pricing</a>.</p>
<h2>Stay in touch</h2>
<ul>
<li><a href="https://podcasts.apple.com/us/podcast/deliverability-defined/id1515377286" target="_blank" rel="noopener noreferrer">Apple Podcasts</a></li>
<li><a href="https://open.spotify.com/show/1ElZx2zrhvllOkbPzSfGxX" target="_blank" rel="noopener noreferrer">Spotify</a></li>
<li><a href="https://twitter.com/convertkit" target="_blank" rel="noopener noreferrer">Twitter</a></li>
<li><a href="https://www.facebook.com/convertkit" target="_blank" rel="noopener noreferrer">Facebook</a></li>
<li><a href="https://www.instagram.com/convertkit" target="_blank" rel="noopener noreferrer">Instagram</a></li>
<li><a href="https://convertkit.com/deliverability" target="_blank" rel="noopener noreferrer">Deliverability Defined Website</a></li>
</ul>


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