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<p>Full-time mama and working farmer Stacey Langford doesn’t have room for anything that doesn’t generate results.</p>
<p>After more than 10 years in agriculture, she knows that relationships, not slimy sales tactics, provide the foundation for success. That’s why her marketing strategy largely focuses on email.</p>
<blockquote class="blockquote-sm"><p>There is nothing more powerful than allowing your audience to feel seen. People crave real connection. Relationships, not transactions. Folks are wise to the ways of online marketers and are increasingly tuning out or turning off the firehose of content.</p></blockquote>
<div id="attachment_50215" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-50215" class="wp-image-50215 size-full lazy" data-src="https://media.convertkit.com/post/stacey-langford-01.jpg?fm=pjpg" alt="" width="1500" height="857" srcset="https://media.convertkit.com/post/stacey-langford-01.jpg?fit=scale&amp;fm=pjpg&amp;h=343&amp;w=600 600w, https://media.convertkit.com/post/stacey-langford-01.jpg?fit=scale&amp;fm=pjpg&amp;h=585&amp;w=1024 1024w, https://media.convertkit.com/post/stacey-langford-01.jpg?fit=scale&amp;fm=pjpg&amp;h=439&amp;w=768 768w, https://media.convertkit.com/post/stacey-langford-01.jpg?fit=scale&amp;fm=pjpg&amp;h=878&amp;w=1536 1536w, https://media.convertkit.com/post/stacey-langford-01.jpg?fit=scale&amp;fm=pjpg&amp;h=1170&amp;w=2048 2048w, https://media.convertkit.com/post/stacey-langford-01.jpg?fit=scale&amp;fm=pjpg&amp;h=337&amp;w=590 590w, https://media.convertkit.com/post/stacey-langford-01.jpg?fit=scale&amp;fm=pjpg&amp;h=223&amp;w=390 390w, https://media.convertkit.com/post/stacey-langford-01.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-50215" class="wp-caption-text">Coghlan Cottage, a five-acre farm located in Fraser Valley, Canada, is constantly busy.</p></div>
<p>Stacey didn’t want to sacrifice her values for the sake of growth.</p>
<p>That’s why she chose ConvertKit to run her email program—one that helps her grow 25% year-over-year on autopilot. Here’s how:</p>
<h2>The challenge: So many emails, so little time</h2>
<p>Stacey writes an email newsletter, <em>Farm Family</em>, every Tuesday. She treats this like dropping off a note at a neighbor’s house, leading with a story about their week on the farm and what she’s most excited about.</p>
<blockquote class="blockquote-sm"><p>I am inviting my folks into my week on the farm, the things that brought me joy or broke me open. I don’t do any paid advertising, and I don’t do social media. All of my retail business comes from this channel. This one email generates between $800 and $2,500 in sales each week.</p></blockquote>
<div id="attachment_50212" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-50212" class="wp-image-50212 size-full lazy" data-src="https://media.convertkit.com/post/stacey-langford-02.jpg?fm=pjpg" alt="" width="1500" height="2340" srcset="https://media.convertkit.com/post/stacey-langford-02.jpg?fit=scale&amp;fm=pjpg&amp;h=1198&amp;w=768 768w, https://media.convertkit.com/post/stacey-langford-02.jpg?fit=scale&amp;fm=pjpg&amp;h=920&amp;w=590 590w, https://media.convertkit.com/post/stacey-langford-02.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-50212" class="wp-caption-text">A snapshot of a recent newsletter.</p></div>
<p>This newsletter is only one piece of a larger email marketing program that keeps her business running.</p>
<p>But Stacey isn’t an email marketer—she’s a farmer first. When the weather changes, or the crops are ready, they need to be picked and made ready for market as soon as possible.</p>
<p>And she can’t sell any of those crops without email which puts Stacey in a chicken-or-egg situation when it comes to sending live emails. She wanted to grow her business and make sure harvest could move out the door in a way that built relationships with her customers.</p>
<p>Bringing her real-world self and her online self together meant she needed to take a different approach.</p>
<h2>The solution: Using ConvertKit Automations to grow the business on her timeline</h2>
<p>With ConvertKit, Stacey automates her email process without losing the heart and soul of her business.</p>
<blockquote class="blockquote-sm"><p>I chose ConvertKit because it had a wide range of available integrations and seemed pretty robust but simple enough for a one-woman show to learn and use regularly.</p>
<p>It’s crucial for me to be able to leverage my time as efficiently as possible, and ConvertKit has been the best tool for the job.</p></blockquote>
<p>Every new subscriber receives a welcome sequence that introduces Stacey, the farm, and what they can expect each week with the Farm Family newsletter.</p>
<blockquote class="blockquote-sm"><p>My welcome sequence allows me to show up as myself right from the start in a way that humanizes me and my business.</p>
<p>A well-designed automated welcome sequence saves you time at both the front and back end. I never sell in the welcome sequence, but use it to ask questions and get to know my customers better, leading to better service and more confident marketing.</p></blockquote>
<div id="attachment_50214" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-50214" class="wp-image-50214 size-full lazy" data-src="https://media.convertkit.com/post/stacey-langford-03.jpg?fm=pjpg" alt="" width="1500" height="1000" srcset="https://media.convertkit.com/post/stacey-langford-03.jpg?fit=scale&amp;fm=pjpg&amp;h=400&amp;w=600 600w, https://media.convertkit.com/post/stacey-langford-03.jpg?fit=scale&amp;fm=pjpg&amp;h=683&amp;w=1024 1024w, https://media.convertkit.com/post/stacey-langford-03.jpg?fit=scale&amp;fm=pjpg&amp;h=512&amp;w=768 768w, https://media.convertkit.com/post/stacey-langford-03.jpg?fit=scale&amp;fm=pjpg&amp;h=1024&amp;w=1536 1536w, https://media.convertkit.com/post/stacey-langford-03.jpg?fit=scale&amp;fm=pjpg&amp;h=1365&amp;w=2048 2048w, https://media.convertkit.com/post/stacey-langford-03.jpg?fit=scale&amp;fm=pjpg&amp;h=393&amp;w=590 590w, https://media.convertkit.com/post/stacey-langford-03.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-50214" class="wp-caption-text">A few of Stacey’s colleagues on the farm.</p></div>
<p>Stacey focuses on long-term relationships over quick sales.</p>
<p>Sending a welcome email provides a more natural introduction to her business and sets the foundation for a deeper relationship with her subscribers.</p>
<blockquote class="blockquote-sm"><p>Using an automated welcome sequence for onboarding, and then writing consistently each week, has allowed my tiny family farm to grow from 25-50% year-over-year for every year we’ve used it.</p></blockquote>
<h2>The strategy: Use automated email sequences with digital products</h2>
<p>The second piece to the farm’s growth has been expanding into online products.</p>
<p>Stacey runs an online, email-based course called Slow in Seven, a mini-workshop for anyone looking to get off the hustle hamster wheel.</p>
<blockquote class="blockquote-sm"><p>My online courses are a smaller part of my overall income stream, but they are 100% hands-off, so they always feel like gravy. I use ConvertKit to deliver the course via a drip schedule as well as to host and send all the supporting worksheets.</p></blockquote>
<div id="attachment_50213" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-50213" class="wp-image-50213 size-full lazy" data-src="https://media.convertkit.com/post/stacey-langford-04.jpg?fm=pjpg" alt="" width="1500" height="1243" srcset="https://media.convertkit.com/post/stacey-langford-04.jpg?fit=scale&amp;fm=pjpg&amp;h=497&amp;w=600 600w, https://media.convertkit.com/post/stacey-langford-04.jpg?fit=scale&amp;fm=pjpg&amp;h=849&amp;w=1024 1024w, https://media.convertkit.com/post/stacey-langford-04.jpg?fit=scale&amp;fm=pjpg&amp;h=636&amp;w=768 768w, https://media.convertkit.com/post/stacey-langford-04.jpg?fit=scale&amp;fm=pjpg&amp;h=1273&amp;w=1536 1536w, https://media.convertkit.com/post/stacey-langford-04.jpg?fit=scale&amp;fm=pjpg&amp;h=1697&amp;w=2048 2048w, https://media.convertkit.com/post/stacey-langford-04.jpg?fit=scale&amp;fm=pjpg&amp;h=489&amp;w=590 590w, https://media.convertkit.com/post/stacey-langford-04.jpg?fm=pjpg 1500w" sizes="(max-width: 1500px) 100vw, 1500px" /><p id="caption-attachment-50213" class="wp-caption-text">A few of Stacey’s digital products she sells through ConvertKit.</p></div>
<p>These online courses cover various business topics on how to build a business rooted in a slower pace of life. They also help drive high-intent leads to Stacey’s 1:1 coaching business.</p>
<h2>The result: A six-figure business without paid ads</h2>
<p>This impressive growth from her newsletter and digital products is made possible by building automated loops that keep marketing running even when Stacey is out tending to the farm.</p>
<p>Instead of focusing on the latest and greatest social media trends, she can connect with her audience more deeply.</p>
<blockquote class="blockquote-sm"><p>ConvertKit frees me from the grind of producing content for social, and the cost-savings there alone more than pay for my monthly subscription.</p></blockquote>
<p>ConvertKit offers Stacey a way to do it all—from staying present with her little ones to growing and tending her five-acre farm in Canada’s Fraser Valley—and still grow her business without feeling salesy.</p>
<blockquote class="blockquote-sm"><p>I believe in high-touch, human connection, and automations help me provide that with confidence while freeing up time to make and grow the products we sell. The more time I can spend making and growing and the less time in front of a keyboard, the better my bottom line.<br />
ConvertKit makes it easy to grow on autopilot.</p></blockquote>


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