How to serve multiple audience types

Podcasts Deliverability

As we evolve as creators, it’s inevitable that our audiences evolve with us.

If you find yourself serving multiple audiences, deciding which audience to speak to and when can feel like an impossible task that inevitably isolates one fan base or another. Unfortunately, with most mediums, creators must choose.

In this episode, Alyssa and Melissa answer the question, how do you create for multiple audiences? Because this is Deliverability Defined, email is always the answer. And while email has many superpowers, audience segmentation is possibly the most undervalued. Whether your audience is made up of both parents and teachers or dog owners and cat lovers, here’s how to embrace them all while keeping it personal.

personalized emails

Key Takeaways

  • [08:08] – Social media will inevitably be filled with clutter you don’t care about. Email allows us to subscribe to only the content we’re interested in.
  • [13:33] – Before you segment subscribers, you have to learn about them. Start by asking questions through a welcome sequence.
  • [16:23] – Don’t feel weird asking people for information. We underestimate how much people enjoy talking about themselves.
  • [18:02] – Segmentation isn’t permanent. As you start sending content, you can combine your lists when content is relevant to multiple audiences.
  • [19:00] – Having multiple audiences via email can lead to multiple business opportunities.
  • [19:35] – Gathering subscriber information at signup is more upfront work, but it makes your life much easier down the line. Build the system, don’t be the system.

Quotes

[11:25] – “Email is so unique in the way that you can have all of your audience together in one place, but send them completely different emails.” ~ @alyssa_dulin

[16:23) – “People underestimate how much people want to share about themselves. It’s definitely an art to learn to listen and ask people questions that get them excited about themselves, but once you do, people are willing to share a lot. It helps creates that deeper connection with your audience.” ~ @mel_lambert_

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Alyssa Dulin

Alyssa is a Deliverability Lead located in Nashville, TN. She loves helping senders reach the inbox of their subscribers. Outside of work, Alyssa enjoys traveling, indoor cycling, and spending time with family.

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