After talking to many current and former MailChimp customers we outlined a handful of common problems and frustrations:
Lets say you want to create one form to give away your free ebook and another to subscribe to your newsletter. With MailChimp you can't do that. At least not without hacking around their system.
MailChimp limits you to one form per list. So the next step each MailChimp customer makes is to create another list…
Even MailChimp customer support will tell you to create another list to solve this problem. That has some pretty annoying side affects: you get charged extra. You see, if the same subscriber is on two different lists, they count double towards your total bill.
On top of that, you then can't segment subscribers across lists. That means if you want to send a campaign to both of your lists, you need to send two separate campaigns and anyone on both lists will get it twice.
How does the conversion rate on your newsletter page compare to one of your blog posts? Unless you setup a third-party tool to track that, you probably don't know. MailChimp doesn't give you any stats around views, subscriber counts, or conversion rates. Just total list growth.
MailChimp is where I (Nathan) started when building my list. But as I learned email marketing best practices, I found that you had to hack around MailChimp in order to get them to work. The frustrations that I outline in this video are actually what drove me to create ConvertKit.
Here at ConvertKit we made a decision early on that it is better to be useful than cute. That means we have made it a priority to eliminate as many steps as possible, while providing powerful functionality. For now we've had to sacrifice the final level of fun and playfulness that MailChimp has built into their software. Unfortunately for their users, MailChimp has focused on the fun side of the company and neglected building a truly great user experience.
“The problem with MailChimp is that their UI tries to be too cute. I'd rather they focus on building easy-to-use software instead.”
In ConvertKit our forms look great by default, but are also easy to complete customize. You can use the built in forms to display inline with content, display as a modal, or slide in from the bottom.
This is all built directly into ConvertKit. No need to use an outside plugin or any other software.
I used MailChimp before jumping to ConvertKit, but I hated the work required to use an embedded form without wrecking the styling.
Every form, landing page, and email has detailed stats so you can know exactly how it is performing. With this feature you'll soon learn that dedicated landing pages can convert as high as 30-40% whereas end of post opt-in forms tend to convert between 1% and 3%. You'd never know that with MailChimp.
One thing we hear over and over again from MailChimp customers is “If I could flip a switch and move instantly I would. But the complexity of moving keeps me using MailChimp.”
Well, now you can. With our concierge migration service we will handle the entire migration for you.
“I signed up for ConvertKit in the morning and by the end of the day the team had all my opt-in forms, courses, and lists migrated over. I just sat back and watched them work.”
— Barron Cuadro, EffortlessGent
If you've experienced these same problems with MailChimp and are thinking of making a move, we'd love to have you at ConvertKit.