5 min read
Creating online courses about how to make money is one of the biggest trends going around the blog world. I’ve seen it everywhere.
It happens after a blogger has had a successful online course launch and instead of figuring out how to use that success to better serve their audience, they decide to create another online course about how they created their successful course.
I just don’t believe teaching people how to make money is the end all be all of blogging. While it’s a great route to go, you can still be a successful blogger without creating an online course or writing a book teaching people to know how to do what you do.
There are so many online courses by bloggers out there on how to make money – how to blog, how to create social media campaigns, how to…whatever. But you don’t have to go down that road just because everyone else is.
Now, I totally get why you want to do this. I did. I wrote Authority which is everything I know about self-publishing and online business. But when I finished the book, I just went back to teaching design. You see, you have to find that balance.
I have a huge amount of respect for Brennan Dunn from DoubleYourFreelancing.com. Over all the years I’ve known Brennan he’s become one of the best marketers I know. You know how many online courses he’s put out on how to create a blog or how to do online marketing? ZERO.
Now we’ve done our fair share of workshops and we’ve had a fantastic time doing that. But he hasn’t made teaching people how to make money online a core aspect of his business, and I really respect that.
I’ve seen him time and time again come up with a great strategy or a system for implementation, and then instead of creating an online around it, he decides to write a blog post (which matches my philosophy of teach everything you know). He puts it out there because it’s useful to people, but he hasn’t gone out and made an online course about being a blogger or building an audience.
I have a huge amount of respect for that. He’s staying true to his core mission of helping freelancers build a better business and not being distracted by whatever is shiny at the time or whatever will build fame.
Now with all that said, if you really do want to pursue teaching people how to make money online, here are a couple thoughts:
He’s built an amazing community of over 250,000 email subscribers. He hosts Camp Nerd Fitness, and has written books and courses all because he took his unique angle – his love of Star Wars, Lord of the Rings and all things nerdy – and put fit into the fitness world. And you know what’s amazing? I talk to people huge into the fitness world all the time who have never heard of Nerd Fitness. It just goes to show that the Internet is HUGE and there is room for everyone.
When it comes down to it, I believe it’s about staying true to who you are as blogger and business owner. If you have legitimate value to provide, absolutely go and create that online course. Go after your unique angle even if it’s just teaching people how to make money.