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You’ve created a fully-optimized landing page with stellar design and compelling copy. It checks all the boxes, and you’re giddily waiting for conversions to start rolling in.
But let me throw a scenario at you: what happens after a visitor hits the CTA button and submits the form? You’re losing out on this precious real estate if you don’t send them a crisp thank you note on a separate landing page.
So, here are our top picks for thank you page examples to inspire you. We’ll share a tip with every example to help you get the ball rolling in creating your own thank you pages.
What is a thank you page?
A thank you page appears after a visitor submits your lead capture form. The goal is to thank visitors who clicked on your CTA and took action. Then, they’re automatically redirected to a dedicated thank you page.
A thank you page is an opportunity for creators to personalize the user experience with a hearty thank you note. They can also use this page to redirect visitors to other relevant pages, build trust, or leave a nice impression.
Why use a thank you confirmation page?
Thank you pages are great for building excitement from the moment people take a desired action. As a creator, you can establish rapport with a new subscriber, prospective client, or buyer simply by adding a unique thank you page.
Besides welcoming new visitors, you can also use thank you pages to:
- Inform subscribers about the next steps
- Enhance their trust in your brand and offering
- Redirect visitors to your social channels or other spaces
- Display your personality to resonate better with subscribers
The bottom line: a thank you page engages your audience from the moment they convert instead of leaving them in the dark.
What is the difference between landing and thank you pages?
Landing pages differ starkly from a thank you page since the latter is usually short, reactive, and not conversion-driven. Thank you pages are primarily meant to thank subscribers, while landing pages aim to convince visitors to take the desired action. Learn how to add a thank you page to your Kit landing page to understand the difference more clearly.
10 confirmation page examples, including best practices to maximize the impact
A thank you page is your space to share a token of love and gratitude with new subscribers. But while there’s enough room for adding your personal touch to this page, you should consider the three essential elements of a good thank you page:
- A welcoming and warm headline
- A clear confirmation that the user completed the action
- A short description of the next steps or a CTA for other actions
Considering these details, we’re ready to dig into our 10 best thank you page examples and tips.
Say THANK YOU when a visitor fills out your contact form
When visitors express interest in talking to you, it’s an opportunity to show how eager you are to interact with them. Your thank you page can include a note appreciating their interest and the effort to fill out the contact form. You can also add context for the next steps—like when they can expect to hear from you and how a call usually goes.
Tip #1 – Ask them to follow you on social media
This is also a good place to nudge your visitors to your social channels. Since they’re interested in talking to you, they’ll likely find something relevant on your socials. So, add a social media widget and give them a persuasive CTA to follow you on these channels.
Here’s how Ryan Robinson adds this note to his thank you page. It’s a short, scannable section requesting visitors to share his post on social media platforms.
Say THANK YOU when a lead joins your email list
Adding new leads to your email list is an incredible feat. It’s even better to welcome these leads with a personable appeal. Create a thank you page for new email subscribers to showcase your appreciation for their support.
Tip #2 – Showcase your most popular content
Whether new leads have read your email before or not, giving them a taste of your work with quick links to past editions is a good idea. This newsletter landing page can share links to other exciting resources they might find useful.
For example, when you check out Planning Playtime’s podcast, you’ll see a thank you page with a freebie waiting for you after subscribing to it.
Say THANK YOU when a prospect opts into a lead magnet
Visitors who download a lead magnet expect to learn more about the resource. While you can share more details with them via email, a thank you page is a great place to tell prospects how to best use the downloaded resource. Add a CTA to redirect them to your lead generation landing page and plug your product/services.
Tip #3 – Promote an initial offer or tripwire product
As a best practice, acknowledge prospects’ interest in your lead magnet and build more trust around the resource on your thank you page. This is also a good place to share a few quick next steps to help them get cracking right away.
Here’s how Marijana Kay does it in this minimal thank you page. She shared a couple of tips to help visitors access the lead magnet.
Say THANK YOU when someone downloads your freebie
Lead magnets are the start of a new relationship where a visitor agrees to receive regular emails from you. So, adding a thank you note on the confirmation page for downloading freebies can kick-start these relationships positively.
This thank you page by OurGiftedKids uses a unique style to thank podcast listeners. They give you the option to send tips to the team behind the podcast for their fabulous work.
Tip #4 – Send an auto-responder email
An auto-responder email can give subscribers another confirmation for receiving the freebie. You can also use this email to share links to other resources and social profiles. Invite subscribers to engage with you on other channels.
Say THANK YOU when a user joins a free training
Another occasion to express thanks is when you add new users to your free training course or workshop. You’re welcoming potential buyers who might find value in your free resources and buy the paid ones. So, send a personalized thank you note to share your appreciation and give them a peek at what’s inside.
Tip #5 – Ask for social shares
Since you’re giving away a valuable resource for free, don’t hesitate to request subscribers to share the resource on their social profiles. Add a few lines to convey how this small step will help you reach more people who can benefit from this training.
Tommy Walker created this thank you page to appreciate everyone who signed up for this free resource. He created more interest in this resource by showing snippets of what’s inside.
Say THANK YOU when a new or existing client makes a purchase
One of the most crucial scenarios where you need a thank you page is when a client completes a purchase. Show them how genuinely you appreciate their support and add details about the tracking ID (if applicable), links to some useful resources about the product, and an invitation to be a part of your community.
Tip #6 – Cross-sell or upsell your products or services
This is also a good opportunity to cross-sell or upsell these clients. You can add personalized recommendations based on their purchase with a soft CTA highlighting how these products/services can complement their purchase.
Say THANK YOU when a person registers for a webinar
Adding a thank you page after your webinar registration landing page might help increase attendance for the event. Share more details about the schedule, themes, and speakers, and incentivize the registered participants to tune in live. You can also display the number of people who have registered so far to give them an indication of how huge the webinar will be.
This Eventbrite webinar, for instance, nudges people to access an on-demand video of the platform. If you’re hosting a webinar for lead generation, adding a similar CTA on the thank you page will definitely help.
Tip #7 – Offer a discount for your next webinar
If you’re conducting a paid webinar, your thank you page can share a discount code for participants to pay less the next time they join this event. This way, you can create a positive impression and generate enough interest for the next webinar already.
Say THANK YOU when a visitor signs up for a live event
Another great opportunity to add a thank you page is when people sign up to attend a live event. A heartfelt and genuine note can leave a mark and motivate participants to show up on the event day. You can also include a summary of FAQs to answer any necessary questions quickly and remove doubts about the event.
Here’s how Ocho thanked participants for registering for its live event. They also added a link to the next steps for attending the show.
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Tip #8 – Learn more about your audience with a survey
Plug an audience survey into your thank you page to get an overview of your audience. This data can help the event organizers and speakers plan their approach, ultimately improving the quality of experience for the attendees.
Say THANK YOU when somebody makes an appointment with you
A thank you note can go a long way when somebody schedules a 1:1 appointment with you. Whether you offer personal coaching or consultation, you can gain people’s trust with a nicely designed thank you page. Express your eagerness to speak with them and set the right tone for your appointment.
Tip #9 – Add testimonials
In this scenario, you can also use a thank you page to build confidence. Add testimonials from folks who’ve taken a 1:1 appointment with you to emphasize the value you’ll deliver in this conversation. Get your subscribers excited about the chat.
Say THANK YOU when a supporter makes a donation
Thank you pages are essential when you receive donations. These thank-you notes should reiterate the mission statement behind your donation drive and express gratitude for the support you’ve received. Add more details about how you plan to use their donation and link the right sources to highlight your efforts so far.
Tip #10 – Show some personality and enthusiasm
Don’t make these thank-you notes boring and mainstream. Spark positivity and enthusiasm with personality-packed writing. Use your thank you page to give donors the feeling of making a difference, as this envelope-styled thank you page by the Nature Conservancy. This uniquely designed landing page thanks donors for contributing to their mission.
Make your subscribers and leads feel special
Thank you pages can create a lasting impression for your creator brand. They tell subscribers what to expect next (in multiple scenarios) and give you a chance to express your gratitude.
With Kit, you can add a customized thank you page to every landing page and grow your email list. Create a free Kit account to get started.
