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Whether promoting a new product or service or building a mailing list, a landing page is your best bet to drive clicks and conversions.
But there are many different types of landing pages for various use cases, so you may need help deciding which one to use. That’s where we come in.
What are the most popular landing page types for creators?
From squeeze pages to webinar landing pages and beyond, you have some options to consider.
Squeeze page
A squeeze page is a landing page with an incentive download designed to “squeeze” out contact information from your audience.
People naturally guard their inboxes, and no one wants to give out contact information to someone they think will send spam or provide useless information. So your squeeze page should entice readers by clearly communicating the value of your gated content and positioning the resource in a way that convinces visitors to sign up.
Freelancer Lizzie Davey entices potential subscribers with a free ebook on her blog’s squeeze page
When to use a squeeze page
A squeeze page is perfect if you want to:
- Grow your mailing list by offering an incentive download, such as a free ebook or checklist
- Test the waters with a product to see how potentially valuable it is to your audience; more sign-ups would indicate that the resource is useful to your audience
Splash page
A splash page is not a lead-generation landing page but more of an information-sharing display. Most website owners use this page to “make a splash” as the first display site visitors see. It often conveys vital information to users or allows them to make selections to customize the website for their use by selecting their location, for example.
Fashion brand Zara uses a splash page to allow users to shop items that can be shipped to their location.
To make your page splashier, use a bold (but unobtrusive) background image and legible font, taking note of complementary and contrasting colors. Brighter colors work better on a darker background and vice versa. The best splash pages also feature minimal text to allow visitors access to your site content faster.
When to use a splash page
Splash pages are great when you need to request or share essential information before visitors even begin browsing your site. Use them when you need to:
- Collect demographic information about site visitors, such as age and location
- Share a disclaimer, such as a privacy or cookie retention policy
- Offer a discount code for shopping your products
Newsletter landing page
With the avalanche of newsletters out there, inboxes are clogged, and people need to be sure that your newsletter is worth adding to their email influx. Your newsletter landing page is an excellent opportunity to show them why they should sign up.
An effective newsletter landing page explains to potential subscribers exactly why they should provide you with their email addresses. Share what they can expect in your newsletter editions, some social proof that shows the value of your newsletters, and an incentive for their sign-up.
Ryan Holiday’s The Daily Stoic newsletter landing page is upfront with readers about what to expect (down to the email word count!)
When to use a newsletter landing page
Use newsletter landing pages if you need:
- A shareable way to promote your newsletter. Landing pages typically have a shareable link that makes it easy to spread the word about your newsletter on social media or between friends.
- More space to explain your USP. There’s only so much you can say in a pop-up or inline sign-up form without cluttering it and overwhelming your visitors. Landing pages, on the other hand, provide a ton of room to easily include two paragraphs of copy about the merits of your newsletter.
Lead capture page/lead generation landing page
Lead capture pages or lead generation pages are similar in function to squeeze pages. They’re designed to generate leads by collecting contact information from website visitors.
The difference between lead capture pages and squeeze pages is that lead capture pages tend to gather more information than squeeze pages. For example, while a squeeze page might request a first name and email address, lead generation pages might ask about preferences, location, and other information for segmentation purposes.
When to use a lead capture landing page
Using lead capture landing pages makes sense if you’re collecting in-depth information about your audience beyond their first name and email address.
Click-through landing page
A click-through landing page primes potential buyers to purchase your product or service by providing information about it and leaving a purchase link. This type of landing page serves as a jump-off point to the digital checkout counter.
Source
Blogger Jules Acree uses an extensive click-through landing page to promote her Notion template pack, Down to Biz
The idea of “click-through” landing pages is that viewers can click or scroll through detailed information about an offering. When they reach the end of the page (or hopefully before then!), they should feel ready to commit to a purchase.
When to use a click-through landing page
Click-through landing pages are worth using if:
- You’re convincing website visitors to make a significant investment in a product or service
- You foresee some questions about your product or service and want to provide customers with all relevant information
- Your checkout page is different from the click-through landing page
Long-form landing page
A long-form landing page is like any other landing page—except it’s particularly long and shares more information to provide clarity on the product and persuade an audience.
Freelancer Marijana Kay uses a long-form landing page to promote her project planner for freelance writers
A long-form landing page is like a click-through landing page. Both landing page types are essentially sales pages, but unlike the click-through landing page, the long-form landing page provides the product information and the checkout process on the same page.
When to use a long-form landing page
Use a long-form landing page if:
- You’re selling a complex product for which your audience requires detailed information
- Your product demands a major financial investment
- You want to include a combination of promotional media, such as screenshots, text, and video
- You’re adding social proof, such as testimonials from current customers
Paid advertising landing page
There’s nothing worse than investing in paid ads and sending visitors to a generic homepage. Whether you’re advertising on Facebook or search engines, make your ad dollars count by crafting a unique landing page for your ad audience.
Paid advertising landing pages encourage visitors who click on your ads to take a specific action. For example, if the ad objective was to promote a product, your paid advertising landing page could provide more information about the product and include a link to buy it.
When to use a paid advertising landing page
Create a paid advertising landing page if you’re using paid advertising to attract your audience to your site.
“Coming Soon” page
A waiting page or pre-launch landing page (popularly known as the “Coming Soon” page) builds anticipation among your audience for a new product, program, service, or newsletter. It can be a fantastic way to drum up excitement and collect subscribers even before you launch.
Tell readers how your forthcoming product will benefit them and how they get a leg-up by signing up before it launches
You can also combine a coming soon landing page with other types of landing pages by offering a sign-up incentive. The more benefits you can offer your potential audience for subscribing, the more eager they’ll be to sign up.
When to use a waiting page
A waiting page is great if you:
- Want to start building awareness before your product launches
- Have a strong social media following and want to convert them to a mailing list before you launch
- Want to test out product samples with a smaller audience before you launch
“Thank you” landing page
The “thank you” landing page is the confirmation page to which users are directed after completing a desired action, for example, signing up for a newsletter, downloading a lead magnet, or buying a product.
You can set up one by creating a new page in your CMS and then redirecting visitors to that external page instead of showing the default Kit success message on the same page.
To do this in Kit, on your dashboard, go to Grow > Landing Pages and Forms > Select a form > Click on settings.
Redirect visitors to customized “thank you” landing pages for a better experience
“Thank you” landing pages are often overlooked but can really make a positive impression on website visitors. Sometimes people only plan to download one lead magnet, but after a truly delightful “thank you” landing page experience, they make a mental note to watch out for your emails.
Adding color and media like a GIF can bring a much-needed burst of personality to your “thank you” landing page
When to use a “Thank You” Landing Page
“Thank you” pages can be used when visitors complete any of the following desired actions:
- Sign up for your newsletter
- Download a lead magnet
- Opt in to a form
- Buy a product
- Subscribe to a service
“Unsubscribe” landing page
Showcase your creativity and make even the most mundane page entertaining for website visitors by building a thoughtful “unsubscribe” page.
Make unsubscribing a pleasant, guilt-free experience by placing the unsubscribe button in clear view. Avoid using copy that guilts subscribers into staying. Instead, consider letting users edit their preferences to modify the type or volume of emails they receive from you.
Add the option to edit preferences to your unsubscribe landing page
When to use an “Unsubscribe” landing page
An unsubscribe landing page is perfect for showing users who have clicked the unsubscribe link and are considering unsubscribing from your mailing list.
Referral landing page
A referral program is an efficient way to get more subscribers or spread the word about your products. It involves using a method as old as time: word of mouth—but digitally.
Kit users on the Creator plan can use a referral tool called Sparkloop to share a unique referral link with each subscriber. When they share your newsletter or product with their network, they can receive an incentive in return.
Your referral landing page is the page potential new subscribers referred by your audience will first land on. Like your product landing page and newsletter landing page, this type of landing page should concisely tell the visitor about your offering and persuade them to sign up.
Freelancer Ashley Cummings takes advantage of her referral landing page to share testimonials from her audience
When to use a referral landing page
If you use a referral program for your mailing list or product, you should have a referral landing page.
Idea validation landing page
Struck by a new great idea? Test it out with an idea validation landing page. This involves testing your audience’s response to a new business idea, product, or service.
Set up your landing page with a call-to-action asking visitors to complete a survey or enter their contact details to download a lead magnet. The number of survey respondents or visitors who download your lead magnet will validate or invalidate your idea.
When to use an idea validation landing page
Use an idea validation page when you need to test the waters for a new idea, whether it’s a new digital product or service, newsletter, or course. To ensure that your idea is in front of the right audience, send a link to the landing page to your mailing list and share it on social media.
Product landing pages
Product landing pages are landing pages designed to showcase your product to potential customers. You can use various landing pages, including long-form, click-through, or lead-generation pages.
If your audience is unfamiliar with your product, a click-through landing page might work best. On the flip side, if people are already familiar with your product or service and are ready to take the next step in interacting with your brand, a lead generation landing page (with an incentive) is a better choice.
When to use a product landing page
You’ve seen your product through from ideation to creation, and it’s time to share it with the world. Use a product landing page to generate leads and sales, whether it’s by offering a free trial, a product demo, or simply a discount as an incentive for new enrollees.
Video landing page
Video is a great way to grab (and hold) attention on a landing page.
When you embed a video onto a landing page, you maximize the real estate available and can welcome your guests, provide more information about your offering, or hold a demonstration of your product. Plus, videos are great for conversions, so you’re further optimizing your landing page for sales by adding a video.
Include enough detail in the copy to give those that can’t watch your video the details about what they’re signing up for. For even greater impact, you can (and should) embed a video onto another type of landing page, such as one for a newsletter or an event that highlights the reasons to attend or subscribe.
When to use a video landing page
Use a video landing page to talk visitors through complex offerings that require a significant investment or would be better demonstrated using a demo video.
Event landing page
An event landing page is created to promote an event and drive ticket sales. These types of landing pages tend to be long-form and include vital information about the event, such as its location, date, speakers, and what attendees can gain in general.
With event landing pages, you can also embed videos, add testimonials from previous attendees (if there have been prior editions), and answer frequently asked questions.
Our Craft and Commerce landing page is a great example of an event landing page—if we say so ourselves
When to use an event landing page
Use event landing pages to promote your event and sell tickets.
Webinar landing page
Want to garner more registrations for the webinar you’re hosting? Create a landing page that advertises the highlights and focus of your webinar while capturing your attendees’ information.
The right webinar landing page paired with the right elements can boost signups and make promoting your offer to subscribers following the webinar easier.
Adding a video to your webinar landing page can increase engagement
A brief synopsis of the webinar makes for great content, but what works even better is a preview clip from the webinar (if it’s pre-recorded) or a promotional video. Be sure to include critical information such as the date and time of the webinar as well as anything else that’s important for attendees to know beforehand.
When to use a webinar landing page
A webinar landing page is perfect for promoting your forthcoming webinar.
Which types of landing pages are right for you?
There is a huge variety of landing page options available to meet your needs. As you’ve seen, you can often use a combination of landing page types, and some types can be used in multiple situations.
No matter which kind of landing page you choose, Kit can help you make it work. Start building the landing page of your dreams right now when you sign up with Kit.
