Active Campaign vs ConvertKit

Every second you spend trying to navigate a painful user experience and slow-loading app is a second you’re not spending building your business.

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email marketing automation feature

DIY your email marketing

Don’t waste your limited budget as a pro-blogger on expensive consultants just to implement your email marketing system. ConvertKit makes it easy for you to run and grow your email marketing on your own, no matter your skill level. It’s the power of Active Campaign with faster load times and a more enjoyable user experience.

  • ConvertKit’s interface is easy for a beginner to understand, but powerful enough for an advanced marketer to want to use.
  • No need to hire a dedicated tech employee or consultant to run your email marketing.
  • Our Support and Success teams are the best at helping creators earn a living online and are always available to help if a question pops up.

Beautiful forms and landing pages

No need for third-party form or landing page integrations (but we have them if you want them). Streamline your budget with ConvertKit’s built-in lead capture tools.

  • Automatic email incentives let you deliver content upgrades without creating new automations.
  • Don’t waste time building clunky forms. Our simple customization and opt-in form setup gives you beautiful design and great conversion rates for new email subscribers.
  • Easily understand how well your forms and landing pages are converting with a quick look at your homepage dashboard report.
email sign up landing page feature
email sequence feature

Easy-to-use editor for emails that deliver

ConvertKit makes it easy to write and edit plain-text emails that give you better open rates and higher conversions. Simply put, humans like emails that look like they come from humans.

  • Our built-in email sequence builder means you don’t have to manually create an automation for each new email in your sequence.
  • The drag-and-drop sequence editor interface lets you add, rearrange, and delete emails in your sequence in one glance.
  • The Resend to Unopens button lets you easily resend broadcasts to subscribers who missed it the first time around.

Active Campaign vs ConvertKit features comparison

We’re an email marketing company built by creators for creators. With our particular background and expertise, we’ve designed ConvertKit to give you everything you need and nothing you don’t. From delivering opt-in incentives to advanced automation triggers, you’ll be backed by our simple and powerful tool to grow your business.


Active Campaign

Sequences / Campaigns / Autoresponders
Delivers opt-in incentives
Mobile-responsive emails
Drag and drop email templates (wait, why not?)
RSS to email automation
Resend to Unopens button
Customized form builder
Multiple forms
Form-specific opt-in incentives
Mobile-responsive forms
Custom fields
Tagging subscribers
Subscriber export/import
Automatically process duplicate subscribers
Bulk actions on broadcast opens
Advanced automations
Single window editing of autoresponders
Subscriber growth analytics
Broadcast analytics
Sequence analytics
A/B testing
E-Commerce integrations

Concierge migration

Do you have over 5,000 subscribers? If so, you can take advantage of our concierge migration service. We’ll handle the move of all your forms, marketing automations, and subscribers for free.

And if you're under 5,000 subscribers, no worries. We can help with that too! Sign up here for a quick migration of your lists, groups, and tags.

I signed up for ConvertKit in the morning and by the end of the day the team had all my opt-in forms, courses, and lists migrated over. I just sat back and watched them work.

Barron Cuadro
Barron Cuadro
Effortless Gent
ConvertKit demo video

Creators like you agree

You don’t need to take our word for it. Read these stories from creators who made the transition from Active Campaign to ConvertKit to find out why they switched and why they’re still loving ConvertKit.